As our Lifecycle Marketing Manager, you will lead all customer lifecycle communication across email and SMS, building the systems, campaigns, and automations that increase repeat purchases and strengthen brand loyalty. This position partners closely with E-commerce leadership and plays a hands‑on role in Shopify execution to ensure campaigns translate seamlessly from strategy to storefront.
This is both a
growth and operational role
— equal parts creative thinking, technical setup, and performance optimization.
What You’ll Own Retention & Revenue Growth
Build and manage automated customer journeys (onboarding, cart recovery, replenishment, re‑engagement)
Plan and execute campaign sends tied to product launches, promotions, and seasonal moments
Segment audiences using behavioral and purchase data
Run ongoing A/B testing across subject lines, content, offers, and timing
Protect list health and optimize deliverability
Shopify Execution
Support backend product updates, merchandising logic, tagging, and collections
Create and QA discounts and promotional setups
Ensure the site is fully prepared to support campaign traffic
Contribute to initiatives that improve conversion and overall customer experience
Performance & Insights
Monitor and report on retention metrics including repeat rate, AOV, LTV, and revenue contribution
Continuously refine the customer journey to maximize lifetime value
What We’re Looking For
3+ years in retention, CRM, or lifecycle marketing within an E-commerce environment
Strong hands‑on experience with email/SMS platforms (Klaviyo preferred)
Analytical thinker who uses data to guide decisions
Highly organized operator who can manage multiple moving pieces
Strong collaborator who works well across marketing, E-commerce, and external partners
#J-18808-Ljbffr
This is both a
growth and operational role
— equal parts creative thinking, technical setup, and performance optimization.
What You’ll Own Retention & Revenue Growth
Build and manage automated customer journeys (onboarding, cart recovery, replenishment, re‑engagement)
Plan and execute campaign sends tied to product launches, promotions, and seasonal moments
Segment audiences using behavioral and purchase data
Run ongoing A/B testing across subject lines, content, offers, and timing
Protect list health and optimize deliverability
Shopify Execution
Support backend product updates, merchandising logic, tagging, and collections
Create and QA discounts and promotional setups
Ensure the site is fully prepared to support campaign traffic
Contribute to initiatives that improve conversion and overall customer experience
Performance & Insights
Monitor and report on retention metrics including repeat rate, AOV, LTV, and revenue contribution
Continuously refine the customer journey to maximize lifetime value
What We’re Looking For
3+ years in retention, CRM, or lifecycle marketing within an E-commerce environment
Strong hands‑on experience with email/SMS platforms (Klaviyo preferred)
Analytical thinker who uses data to guide decisions
Highly organized operator who can manage multiple moving pieces
Strong collaborator who works well across marketing, E-commerce, and external partners
#J-18808-Ljbffr