Associate Brand Marketing Manager, Beverages
Yum! Brands, Irvine, California, United States, 92713
Who is Taco Bell?
Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,500+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican‑inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands.
Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.
We’re a company that celebrates and advocates for different, has bold self‑expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.
At Taco Bell, we’re Cultural Rebels. Want to join in on the passion‑fueled fun? Learn more about the career below.
About the Job: As the Associate Brand Manager, Beverages, you will play a key role in supporting and shaping Taco Bell’s fast‑growing beverage business and helping drive one of our newest beverage concepts, Live Más Café. As part of the beverage category team, you will help lead the development and execution of breakthrough, multi‑channel marketing campaigns that drive sales, build brand love, and strengthen Taco Bell’s position as a beverage destination.
This position reports to the Manager, Beverage Marketing, and plays an integral role in advancing our ambition to build a multi‑billion‑dollar beverage business.
The Day‑to‑Day:
Lead and support Live Más Café beverage marketing campaigns, from developing creative briefs and guiding creative development to in‑market execution in partnership with cross‑functional and agency teams.
Partner with cross‑functional teams (Advertising, Food Innovation, Consumer Insights, Operations, Finance, Sales Analysis, Supply Chain, Architecture & Development, Local Store Marketing) to develop integrated, multi‑channel activations that support the Live Mas Café calendar and effectively engage target consumers.
Interpret and use consumer insights to inform decision‑making, leveraging research, testing, and performance data to inform briefs, platform strategy, and messaging.
Help build Live Más Café as a destination by supporting menu storytelling, merchandising, digital experiences, and launch communications.
Help craft compelling presentations for partners at all levels, effectively communicating business challenges, opportunities, and recommendations.
Manage cross functional inputs, timelines, and routing, ensuring creative consistency, compliance, and on time delivery.
Lead cross‑functional meetings – providing key updates and seeking out critical cross‑functional input to move projects forward
Partner with Coach to develop strategic documents for program recommendations, launch & promotional plans, and alignments within established processes
Monitor category trends, competitive activity, and cultural beverage shifts to inform strategic recommendations and long‑range roadmap planning
Is This You?
4+ years of experience in brand management or related roles
BA or BS Degree; MBA preferred
Ad agency experience is a plus
1–2 years’ experience with project management, cross‑functional coordination/organization
1+ years’ experience with creative or communication brief writing
Microsoft Office, Strong PowerPoint skills a must
Strong internal motivation, intellectual curiosity, logical yet flexible thinking, and desire to have a large impact on our organization.
Strong organizational skills, with the ability to work independently and multi‑task in a complex, fast‑paced, and deadline‑driven environment.
Resourceful nature, with strong problem‑solving and interpersonal communication skills
Work‑Hard, Play‑Hard:
Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year‑round flex day Friday
Onsite childcare through Bright Horizons
Onsite dining center and game room (yes, there is a Taco Bell inside the building)
Onsite dry cleaning, laundry services, carwash,
Onsite gym with fitness classes and personal trainer sessions
Up to 4 weeks of vacation per year plus holidays and time off for volunteering
Generous parental leave for all new parents and adoption assistance program
401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
Comprehensive medical & dental including prescription drug benefits and 100% preventive care
Discounts, free food, swag and… honestly, too many good benefits to name
Salary Range:
$109,400 to $118,000 annually + bonus eligibility + benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job‑related factors.
At Taco Bell, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self!
Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.
Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.
US Job Seekers/Employees - To view the "Know Your Rights" poster, click here. You may also access Taco Bell’s Pay Transparency Policy Statement.
Employment eligibility to work with Taco Bell in the U.S. is required as the company will not pursue visa sponsorship for this position.
California Residents: For more information about the categories of personal information we collect from you and how we use, sell, and share that information, please see our Privacy Notice for California Employees here.
#J-18808-Ljbffr
Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.
We’re a company that celebrates and advocates for different, has bold self‑expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.
At Taco Bell, we’re Cultural Rebels. Want to join in on the passion‑fueled fun? Learn more about the career below.
About the Job: As the Associate Brand Manager, Beverages, you will play a key role in supporting and shaping Taco Bell’s fast‑growing beverage business and helping drive one of our newest beverage concepts, Live Más Café. As part of the beverage category team, you will help lead the development and execution of breakthrough, multi‑channel marketing campaigns that drive sales, build brand love, and strengthen Taco Bell’s position as a beverage destination.
This position reports to the Manager, Beverage Marketing, and plays an integral role in advancing our ambition to build a multi‑billion‑dollar beverage business.
The Day‑to‑Day:
Lead and support Live Más Café beverage marketing campaigns, from developing creative briefs and guiding creative development to in‑market execution in partnership with cross‑functional and agency teams.
Partner with cross‑functional teams (Advertising, Food Innovation, Consumer Insights, Operations, Finance, Sales Analysis, Supply Chain, Architecture & Development, Local Store Marketing) to develop integrated, multi‑channel activations that support the Live Mas Café calendar and effectively engage target consumers.
Interpret and use consumer insights to inform decision‑making, leveraging research, testing, and performance data to inform briefs, platform strategy, and messaging.
Help build Live Más Café as a destination by supporting menu storytelling, merchandising, digital experiences, and launch communications.
Help craft compelling presentations for partners at all levels, effectively communicating business challenges, opportunities, and recommendations.
Manage cross functional inputs, timelines, and routing, ensuring creative consistency, compliance, and on time delivery.
Lead cross‑functional meetings – providing key updates and seeking out critical cross‑functional input to move projects forward
Partner with Coach to develop strategic documents for program recommendations, launch & promotional plans, and alignments within established processes
Monitor category trends, competitive activity, and cultural beverage shifts to inform strategic recommendations and long‑range roadmap planning
Is This You?
4+ years of experience in brand management or related roles
BA or BS Degree; MBA preferred
Ad agency experience is a plus
1–2 years’ experience with project management, cross‑functional coordination/organization
1+ years’ experience with creative or communication brief writing
Microsoft Office, Strong PowerPoint skills a must
Strong internal motivation, intellectual curiosity, logical yet flexible thinking, and desire to have a large impact on our organization.
Strong organizational skills, with the ability to work independently and multi‑task in a complex, fast‑paced, and deadline‑driven environment.
Resourceful nature, with strong problem‑solving and interpersonal communication skills
Work‑Hard, Play‑Hard:
Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year‑round flex day Friday
Onsite childcare through Bright Horizons
Onsite dining center and game room (yes, there is a Taco Bell inside the building)
Onsite dry cleaning, laundry services, carwash,
Onsite gym with fitness classes and personal trainer sessions
Up to 4 weeks of vacation per year plus holidays and time off for volunteering
Generous parental leave for all new parents and adoption assistance program
401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
Comprehensive medical & dental including prescription drug benefits and 100% preventive care
Discounts, free food, swag and… honestly, too many good benefits to name
Salary Range:
$109,400 to $118,000 annually + bonus eligibility + benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job‑related factors.
At Taco Bell, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self!
Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.
Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.
US Job Seekers/Employees - To view the "Know Your Rights" poster, click here. You may also access Taco Bell’s Pay Transparency Policy Statement.
Employment eligibility to work with Taco Bell in the U.S. is required as the company will not pursue visa sponsorship for this position.
California Residents: For more information about the categories of personal information we collect from you and how we use, sell, and share that information, please see our Privacy Notice for California Employees here.
#J-18808-Ljbffr