Who is Taco Bell?
Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,500+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands.
Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.
We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.
At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below.
About The Job As a Product Marketing Manager, you are responsible for driving strategic planning, development, and go-to-market execution for the expansion of Taco Bell’s beverage-centric Live Más Café store concept, spanning both national initiatives and store experiences in partnership with internal and external cross-functional partners.
The ideal candidate is strategic, collaborative, and entrepreneurial with the ability to think big, bring a distinctive POV, and execute effectively in a fast-paced environment. This person can inspire cross-functional teams, driving ideas to action, while continually measuring and optimizing efforts to accelerate growth and business impact.
The Day-to-Day:
Manage day-to-day Live Más Café workstream, overseeing multiple facets spanning across beverage menu innovation, store design, and operational frameworks to ensure scalable success.
Lead a cross-functional team on Live Mas Café to plan & deliver the innovation pipeline, product launches, and limited time offers.
Lead the strategy and execution of 2026 U.S. market expansion, defining objectives, shaping test design, aligning cross-functional teams to deliver operational excellence, capture key learnings, and build the blueprint for future national scale.
Drive cross-functional leadership alignment discussions to progress key workstreams and projects, including but not limited to product exploration, creative development, merchandising briefs and launch plans.
Collaborate with cross-functional partners including Consumer Insights, Food Innovation, Brand, Finance, Tech, and Operations on product commercialization, forecasting and performance reporting, local store marketing, and overall go-to-market execution of new store launches.
Translate business insights and consumer learnings into strategic tactics and levers that continue sustain store Live Más Café performance and drive incremental growth.
Engage and coordinate with key franchisee partner, maintaining regular touchpoints and alignment to support store-level launches and drive consistent operational success.
Coach and develop a product marketing team to enable and deliver key goals & responsibilities.
Is This You?
BA or BS Degree; MBA preferred.
Minimum 8+ years of relevant experience including 3-5 years on well-established CPG product or in QSR/Restaurant industry preferred.
Demonstrated leadership, project management, and planning skills.
Experience developing and tracking Marketing KPIs.
Positive, can-do attitude and collaborative leadership style.
Genuine passion for food and customer experience.
Strong analytical and creative problem-solving skills.
Strong project management, presentation, and interpersonal/influencing skills.
Competencies & Characteristics Needed
Strategic and creative thinker and storyteller
Inspiring and collaborative leader
Driven and curious innovator
Solutions-oriented problem solver
Adaptable and organized operator
Work-Hard, Play-Hard
Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
Onsite childcare through Bright Horizons
Onsite dining center and game room (yes, there is a Taco Bell inside the building)
Onsite dry cleaning, laundry services, carwash,
Onsite gym with fitness classes and personal trainer sessions
Up to 4 weeks of vacation per year plus holidays and time off for volunteering
Generous parental leave for all new parents and adoption assistance program
401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
Comprehensive medical & dental including prescription drug benefits and 100% preventive care
Discounts, free food, swag and… honestly, too many good benefits to name
Salary Range: $137,900 to $155,000 annually + bonus eligibility + benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.
At Taco Bell, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self!
Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.
Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.
US Job Seekers/Employees - To view the "Know Your Rights" poster, click here. You may also access Taco Bell’s Pay Transparency Policy Statement.
Employment eligibility to work with Taco Bell in the U.S. is required as the company will not pursue visa sponsorship for this position.
California Residents: For more information about the categories of personal information we collect from you and how we use, sell, and share that information, please see our Privacy Notice for California Employees here.
#J-18808-Ljbffr
Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.
We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.
At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below.
About The Job As a Product Marketing Manager, you are responsible for driving strategic planning, development, and go-to-market execution for the expansion of Taco Bell’s beverage-centric Live Más Café store concept, spanning both national initiatives and store experiences in partnership with internal and external cross-functional partners.
The ideal candidate is strategic, collaborative, and entrepreneurial with the ability to think big, bring a distinctive POV, and execute effectively in a fast-paced environment. This person can inspire cross-functional teams, driving ideas to action, while continually measuring and optimizing efforts to accelerate growth and business impact.
The Day-to-Day:
Manage day-to-day Live Más Café workstream, overseeing multiple facets spanning across beverage menu innovation, store design, and operational frameworks to ensure scalable success.
Lead a cross-functional team on Live Mas Café to plan & deliver the innovation pipeline, product launches, and limited time offers.
Lead the strategy and execution of 2026 U.S. market expansion, defining objectives, shaping test design, aligning cross-functional teams to deliver operational excellence, capture key learnings, and build the blueprint for future national scale.
Drive cross-functional leadership alignment discussions to progress key workstreams and projects, including but not limited to product exploration, creative development, merchandising briefs and launch plans.
Collaborate with cross-functional partners including Consumer Insights, Food Innovation, Brand, Finance, Tech, and Operations on product commercialization, forecasting and performance reporting, local store marketing, and overall go-to-market execution of new store launches.
Translate business insights and consumer learnings into strategic tactics and levers that continue sustain store Live Más Café performance and drive incremental growth.
Engage and coordinate with key franchisee partner, maintaining regular touchpoints and alignment to support store-level launches and drive consistent operational success.
Coach and develop a product marketing team to enable and deliver key goals & responsibilities.
Is This You?
BA or BS Degree; MBA preferred.
Minimum 8+ years of relevant experience including 3-5 years on well-established CPG product or in QSR/Restaurant industry preferred.
Demonstrated leadership, project management, and planning skills.
Experience developing and tracking Marketing KPIs.
Positive, can-do attitude and collaborative leadership style.
Genuine passion for food and customer experience.
Strong analytical and creative problem-solving skills.
Strong project management, presentation, and interpersonal/influencing skills.
Competencies & Characteristics Needed
Strategic and creative thinker and storyteller
Inspiring and collaborative leader
Driven and curious innovator
Solutions-oriented problem solver
Adaptable and organized operator
Work-Hard, Play-Hard
Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
Onsite childcare through Bright Horizons
Onsite dining center and game room (yes, there is a Taco Bell inside the building)
Onsite dry cleaning, laundry services, carwash,
Onsite gym with fitness classes and personal trainer sessions
Up to 4 weeks of vacation per year plus holidays and time off for volunteering
Generous parental leave for all new parents and adoption assistance program
401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
Comprehensive medical & dental including prescription drug benefits and 100% preventive care
Discounts, free food, swag and… honestly, too many good benefits to name
Salary Range: $137,900 to $155,000 annually + bonus eligibility + benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.
At Taco Bell, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self!
Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.
Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.
US Job Seekers/Employees - To view the "Know Your Rights" poster, click here. You may also access Taco Bell’s Pay Transparency Policy Statement.
Employment eligibility to work with Taco Bell in the U.S. is required as the company will not pursue visa sponsorship for this position.
California Residents: For more information about the categories of personal information we collect from you and how we use, sell, and share that information, please see our Privacy Notice for California Employees here.
#J-18808-Ljbffr