Mission
The New York Times’ mission is to seek the truth and help people understand the world. Independent journalism is at the heart of all we do. Our world‑renowned newsroom sends journalists to report on the ground from nearly 160 countries. We focus deeply on how our readers experience journalism, from print to audio to a world‑class digital and app destination. Our business strategy centers on making journalism so good that it’s worth paying for.
Job Description The New York Times T Brand Studio is looking for a creative and strategic mind to join our advertising sales strategy efforts and identify insights and inspire ideas that help increase revenue for main advertiser categories. Success within T Brand’s Strategy team requires strategic rigor, experience with media, and an editorial mindset. It demands a high standard for visual presentations, all brought to life through a working understanding of the advertising landscape. This is a hybrid role based in our New York or Los Angeles headquarters, reporting to the Director of Strategy. You can typically expect to be in the office 3 days per week.
About the Role From creative to media strategy, as a Senior Strategist you will identify insights and inspire ideas that result in 360‑degree proposals for advertisers, helping increase revenue for a range of our main markets. As part of the award‑winning T Brand Studio team, you will produce strategic solutions to solve client challenges in collaboration with sales, planning, creative, and program management teams.
Responsibilities
Build creative briefs rooted in clear insights uncovered from cultural research, audience data, and industry analysis.
Collaborate and project manage across relevant departments (including Partnerships, Sales, Ad Products, Creative) to create integrated programs for clients.
Use research and data to express and support sales collateral through storytelling.
Address client challenges in proactive and responsive proposals, with a clear narrative, insightful data, clean visuals, and a natural integration of “why NYT.”
Lead creative and media brainstorms.
Attend client and agency calls/in‑person meetings to pitch our creative or media strategies.
Contribute to internal and external company projects, whether that’s go‑to‑market materials for specific verticals or sharing industry trends to sales/fellow strategy teammates.
Qualifications
6+ years of advertising/marketing experience, with a focus in creative or media strategy.
6+ years of experience with branded content, mobile, digital, social and advertising landscape.
6+ years of experience working in a collaborative sales and marketing environment.
A history of coming up with strategic and creative advertising solutions/campaigns, and a high degree of comfort presenting our ideas directly to agency and brand contacts.
Experience with high performance team building, public speaking, and leadership.
A deep understanding of the current branded content, mobile, digital, social and advertising landscape.
Preferred Qualifications
Agency experience.
Experience in entertainment, technology or financial services categories.
Compensation and Benefits The annual base pay range for this role is $90,000 – $100,000 USD. For roles in the U.S., you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts, a company‑matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs. For roles outside of the U.S., information on benefits will be provided during the interview process.
Equal Employment Opportunity The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. We embrace a diverse workforce and encourage people from all backgrounds to apply. We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics.
The Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email reasonable.accommodations@nytimes.com.
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Job Description The New York Times T Brand Studio is looking for a creative and strategic mind to join our advertising sales strategy efforts and identify insights and inspire ideas that help increase revenue for main advertiser categories. Success within T Brand’s Strategy team requires strategic rigor, experience with media, and an editorial mindset. It demands a high standard for visual presentations, all brought to life through a working understanding of the advertising landscape. This is a hybrid role based in our New York or Los Angeles headquarters, reporting to the Director of Strategy. You can typically expect to be in the office 3 days per week.
About the Role From creative to media strategy, as a Senior Strategist you will identify insights and inspire ideas that result in 360‑degree proposals for advertisers, helping increase revenue for a range of our main markets. As part of the award‑winning T Brand Studio team, you will produce strategic solutions to solve client challenges in collaboration with sales, planning, creative, and program management teams.
Responsibilities
Build creative briefs rooted in clear insights uncovered from cultural research, audience data, and industry analysis.
Collaborate and project manage across relevant departments (including Partnerships, Sales, Ad Products, Creative) to create integrated programs for clients.
Use research and data to express and support sales collateral through storytelling.
Address client challenges in proactive and responsive proposals, with a clear narrative, insightful data, clean visuals, and a natural integration of “why NYT.”
Lead creative and media brainstorms.
Attend client and agency calls/in‑person meetings to pitch our creative or media strategies.
Contribute to internal and external company projects, whether that’s go‑to‑market materials for specific verticals or sharing industry trends to sales/fellow strategy teammates.
Qualifications
6+ years of advertising/marketing experience, with a focus in creative or media strategy.
6+ years of experience with branded content, mobile, digital, social and advertising landscape.
6+ years of experience working in a collaborative sales and marketing environment.
A history of coming up with strategic and creative advertising solutions/campaigns, and a high degree of comfort presenting our ideas directly to agency and brand contacts.
Experience with high performance team building, public speaking, and leadership.
A deep understanding of the current branded content, mobile, digital, social and advertising landscape.
Preferred Qualifications
Agency experience.
Experience in entertainment, technology or financial services categories.
Compensation and Benefits The annual base pay range for this role is $90,000 – $100,000 USD. For roles in the U.S., you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts, a company‑matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs. For roles outside of the U.S., information on benefits will be provided during the interview process.
Equal Employment Opportunity The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. We embrace a diverse workforce and encourage people from all backgrounds to apply. We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics.
The Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email reasonable.accommodations@nytimes.com.
#J-18808-Ljbffr