Retail Marketing Manager, North America
Memebox Corp (YC W14), Los Angeles, California, United States, 90079
MBX is a global, multi-brand Korean beauty and personal care company backed by over $200M in funding from top investors including Goodwater Capital, Johnson & Johnson, Pear VC, Y Combinator, and other Silicon Valley VCs.
Headquartered in the U.S. with operations in Seoul, MBX manages a portfolio of award‑winning K‑beauty brands Kaja, I Dew Care, Pony Effect, I’m Meme, and Nooni, celebrated for creativity, quality, and innovation. Each brand is developed with strategic retail partners such as Sephora, Ulta, Target, and mass and specialty retailers nationwide.
All MBX products are proudly crafted in Korea, blending cutting‑edge formulations with playful, high‑quality packaging that resonates with beauty enthusiasts worldwide.
The Role We are seeking a strategic and execution‑focused
Retail Marketing Manager, North America
to lead in‑store and digital retail marketing across MBX’s key North America National Accounts.
This role serves as the primary owner of retail marketing strategy and activation, translating brand priorities into high‑impact, commercially effective retail programs. The ideal candidate combines strong project management, creative sensibility, analytical rigor, and deep retail fluency.
This position plays a critical role in driving sell‑through, improving brand presence, and strengthening retailer partnerships across prestige and mass channels.
This is a hybrid role based in Los Angeles, requiring four days per week in‑office.
Key Responsibilities Retail Strategy & Execution
Own and implement comprehensive retail marketing plans supporting launches and core business across accounts including Sephora, Ulta, Target, Walgreens, Macy’s, and Nordstrom.
Translate brand and commercial priorities into cohesive, channel‑specific retail programs.
Partner with Brand, Sales, Creative, Digital, and Operations teams to activate integrated retail storytelling.
Develop and manage annual and seasonal retail calendars, ensuring all deadlines and retailer requirements are met.
Visual Merchandising & In‑Store Experience
Oversee planogram updates, gondola resets, end caps, and special fixtures across mass and prestige retailers.
Lead seasonal and launch‑related merchandising refreshes to maximize visibility and conversion.
Brief, review, and approve all in‑store visual assets in collaboration with Creative and Production teams.
Ensure brand consistency and executional excellence across physical and digital touchpoints.
Digital Retail & Product Setup
Manage product page setup and optimization across retailer e‑commerce platforms.
Oversee copy, imagery, video, A+ content, and brand storytelling modules.
Partner with Digital and Analytics teams to improve online shelf performance.
Optimize content based on consumer behavior, conversion data, and retailer insights.
Sampling, Education & Events
Design and execute sampling strategies that drive trial, awareness, and conversion.
Partner with Sales to develop education programs for beauty advisors and field teams.
Lead in‑store, virtual, and experiential event activations in partnership with retailers.
Track program effectiveness and ROI across sampling and education initiatives.
Retail Media & Performance Marketing
Lead retail media campaigns in partnership with in‑house teams and retail partners.
Manage activations across platforms such as Ulta Beauty Media, Target Roundel, and Nordstrom Media Network.
Align paid retail media with merchandising, launches, and promotional calendars.
Analytics & Performance Management
Track and report on key retail marketing KPIs including sell‑through, traffic, conversion, and content performance.
Analyze campaign effectiveness and identify optimization opportunities.
Deliver clear, actionable insights to leadership and cross‑functional partners.
Support joint business planning and post‑program reviews with retail partners.
Cross‑Functional Collaboration
Partner closely with Sales, Brand, Creative, Digital, Supply Chain, and Finance teams.
Serve as the central marketing liaison for national account retail initiatives.
Support line reviews, launch planning, and account presentations with strategic and executional inputs.
Ensure alignment between brand vision, commercial priorities, and retail execution.
Qualifications
Experience:
5–7 years in Retail Marketing, Trade Marketing, Shopper Marketing, or Channel Marketing within beauty, personal care, or consumer brands.
Channel Expertise:
Proven experience working with major mass and specialty retailers.
Project Management:
Strong ability to manage complex, multi‑account programs with precision.
Analytical Skills:
Comfortable working with POS data, dashboards, and performance metrics.
Creative Acumen:
Strong visual and storytelling sensibility with experience briefing creative teams.
Communication:
Excellent written and verbal communication; confident cross‑functional partner.
Executional Rigor:
Highly detail‑oriented with strong operational discipline.
Location:
Los Angeles (Hybrid — 4 days in‑office).
Travel:
Occasional travel for retailer meetings, store visits, and events.
What Success Looks Like
Improved sell‑through and retail conversion across key accounts
Elevated brand presence in‑store and online
Strong launch execution and on‑time delivery of retail programs
High‑performing digital shelf content and media activations
Trusted partnership with Sales and retail partners
Scalable, repeatable retail marketing systems and playbooks
Competitive Benefits
Competitive compensation with equity package
Comprehensive benefits (Medical, Dental, Vision, 401K, Life, AD&D)
PTO and company holidays
Hybrid work environment at Hollywood HQ
#J-18808-Ljbffr
Headquartered in the U.S. with operations in Seoul, MBX manages a portfolio of award‑winning K‑beauty brands Kaja, I Dew Care, Pony Effect, I’m Meme, and Nooni, celebrated for creativity, quality, and innovation. Each brand is developed with strategic retail partners such as Sephora, Ulta, Target, and mass and specialty retailers nationwide.
All MBX products are proudly crafted in Korea, blending cutting‑edge formulations with playful, high‑quality packaging that resonates with beauty enthusiasts worldwide.
The Role We are seeking a strategic and execution‑focused
Retail Marketing Manager, North America
to lead in‑store and digital retail marketing across MBX’s key North America National Accounts.
This role serves as the primary owner of retail marketing strategy and activation, translating brand priorities into high‑impact, commercially effective retail programs. The ideal candidate combines strong project management, creative sensibility, analytical rigor, and deep retail fluency.
This position plays a critical role in driving sell‑through, improving brand presence, and strengthening retailer partnerships across prestige and mass channels.
This is a hybrid role based in Los Angeles, requiring four days per week in‑office.
Key Responsibilities Retail Strategy & Execution
Own and implement comprehensive retail marketing plans supporting launches and core business across accounts including Sephora, Ulta, Target, Walgreens, Macy’s, and Nordstrom.
Translate brand and commercial priorities into cohesive, channel‑specific retail programs.
Partner with Brand, Sales, Creative, Digital, and Operations teams to activate integrated retail storytelling.
Develop and manage annual and seasonal retail calendars, ensuring all deadlines and retailer requirements are met.
Visual Merchandising & In‑Store Experience
Oversee planogram updates, gondola resets, end caps, and special fixtures across mass and prestige retailers.
Lead seasonal and launch‑related merchandising refreshes to maximize visibility and conversion.
Brief, review, and approve all in‑store visual assets in collaboration with Creative and Production teams.
Ensure brand consistency and executional excellence across physical and digital touchpoints.
Digital Retail & Product Setup
Manage product page setup and optimization across retailer e‑commerce platforms.
Oversee copy, imagery, video, A+ content, and brand storytelling modules.
Partner with Digital and Analytics teams to improve online shelf performance.
Optimize content based on consumer behavior, conversion data, and retailer insights.
Sampling, Education & Events
Design and execute sampling strategies that drive trial, awareness, and conversion.
Partner with Sales to develop education programs for beauty advisors and field teams.
Lead in‑store, virtual, and experiential event activations in partnership with retailers.
Track program effectiveness and ROI across sampling and education initiatives.
Retail Media & Performance Marketing
Lead retail media campaigns in partnership with in‑house teams and retail partners.
Manage activations across platforms such as Ulta Beauty Media, Target Roundel, and Nordstrom Media Network.
Align paid retail media with merchandising, launches, and promotional calendars.
Analytics & Performance Management
Track and report on key retail marketing KPIs including sell‑through, traffic, conversion, and content performance.
Analyze campaign effectiveness and identify optimization opportunities.
Deliver clear, actionable insights to leadership and cross‑functional partners.
Support joint business planning and post‑program reviews with retail partners.
Cross‑Functional Collaboration
Partner closely with Sales, Brand, Creative, Digital, Supply Chain, and Finance teams.
Serve as the central marketing liaison for national account retail initiatives.
Support line reviews, launch planning, and account presentations with strategic and executional inputs.
Ensure alignment between brand vision, commercial priorities, and retail execution.
Qualifications
Experience:
5–7 years in Retail Marketing, Trade Marketing, Shopper Marketing, or Channel Marketing within beauty, personal care, or consumer brands.
Channel Expertise:
Proven experience working with major mass and specialty retailers.
Project Management:
Strong ability to manage complex, multi‑account programs with precision.
Analytical Skills:
Comfortable working with POS data, dashboards, and performance metrics.
Creative Acumen:
Strong visual and storytelling sensibility with experience briefing creative teams.
Communication:
Excellent written and verbal communication; confident cross‑functional partner.
Executional Rigor:
Highly detail‑oriented with strong operational discipline.
Location:
Los Angeles (Hybrid — 4 days in‑office).
Travel:
Occasional travel for retailer meetings, store visits, and events.
What Success Looks Like
Improved sell‑through and retail conversion across key accounts
Elevated brand presence in‑store and online
Strong launch execution and on‑time delivery of retail programs
High‑performing digital shelf content and media activations
Trusted partnership with Sales and retail partners
Scalable, repeatable retail marketing systems and playbooks
Competitive Benefits
Competitive compensation with equity package
Comprehensive benefits (Medical, Dental, Vision, 401K, Life, AD&D)
PTO and company holidays
Hybrid work environment at Hollywood HQ
#J-18808-Ljbffr