At On, we’re redefining the future of sportswear. Having already inspired millions of runners around the world, we’re now looking for a dynamic, results-driven Brand Activation Senior Lead to take the reins in our home market of Switzerland.
In this role, you’ll be the driving force behind how the brand comes to life locally – connecting, educating, and energising communities through impactful campaigns, cultural moments, partnerships, and on-the-ground activations. Reporting to the Sub-Regional Head of Marketing, you’ll lead the seasonal and annual activation plan, ensuring every touchpoint reflects On’s mission, values, and uniquely Swiss spirit.
Your Mission
Lead the development and execution of a localised Brand Activation calendar aligned with sub-regional marketing strategy, in close partnership with Brand Comms, B2B Partner Marketing, Brand Experience, and Sales. Localise global and regional brand guidelines to deliver a consistent, premium brand experience across all consumer touchpoints. Partner closely with senior marketing and commercial leadership to ensure brand activation plans align with market needs, business priorities, and long-term brand goals. Manage, coach, and grow the local Brand Activation and Community team – fostering a collaborative, inclusive, and high-performance culture. Build city-level and cultural calendars to inform planning and creative – collaborating with the sub-regional Brand Comms Lead on campaign development. Champion a holistic omni-channel activation approach, working cross-functionally with our DTC (retail and ecom) teams, wholesale partners, and grassroots communities. Design and execute community engagement strategies that build brand affinity and deepen local connection to our mission and movement. Deliver high-impact brand events and experiences that engage partners, energise local fans, and elevate On’s presence in Switzerland. Define objectives, track KPIs, and contribute data-informed insights to the sub-region to optimise brand impact and efficiency. Own the local Brand Activation budget, ensuring accurate planning, tracking, and reporting. Foster strong, enduring relationships with wholesale partners and their communities – driving engagement, training, and long-term loyalty. Your story
Typically we look for 8+ years’ experience in senior marketing or Brand Activation leadership roles – ideally within sportswear, streetwear, culture, or entertainment, across brand and/or agency. Proven track record in delivering local community activations and events – ideally within running, fitness, or training verticals. Strong understanding of Swiss culture, community, and key cities – as well as B2B dynamics and retail landscapes. Demonstrated ability to translate brand strategy into impactful, locally resonant activations while maintaining global consistency. Proven success in building relationships with senior stakeholders and influencing cross-functional decision-making at leadership level. Confident in navigating complex organisations – able to communicate marketing priorities in a clear, strategic, and structured way. Experience adapting brand guidelines to market realities – with a creative, resourceful, and solution-oriented mindset. Strong track record in managing marketing budgets and using data and KPIs to inform decisions and improve performance. Excellent team leadership and development skills – with experience building high-performing, diverse, and collaborative teams. Strong communication and relationship-building skills across cross-functional teams, partners, and communities. Strategic, hands-on, and passionate about brand, movement, and culture. Fluent (C1+) in German and English, written and spoken due to the local Switzerland scope and English is our shared professional language. Comfortable with frequent travel across Switzerland – valid Swiss driver’s licence required. Reasonable accommodations will be considered in accordance with applicable laws. You embody the 5 On Spirits (check them out on our careers page). About the Team
You’ll report into the Sub-Regional Head of Marketing for Central EMEA, and be part of the sub-regional leadership team united by a shared mission: to amplify On’s brand, ignite brand love, and build deep, lasting connections with fans and communities across Central Europe (DACH). We bring this to life through authentic storytelling, creative brand interactions, impactful digital and physical experiences, and community-driven campaigns. We thrive in a fast-paced, collaborative environment shaped by innovation and purpose – translating On’s global brand vision into locally relevant, culturally connected experiences across Germany, Austria, and Switzerland. Just by the banks of the Limmat you’ll find our largest global hub in Zürich West – On Labs – where you can hike up 12 floors through our custom-built spiral trail. I think something that unites people here is the pace and the drive. The ambition is quite high in everything we do and when you bring these people together, you see the outcome can be multiplied. It's super impressive to see what happens when you put these creative teams together who really help each other grow. What we offer
On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose. On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination. We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think. Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things. Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment. Step One:
It starts with you...
You'll start by submitting your application to a specific role. We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. If you're a good fit to the role, a recruiter will follow up with you directly. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.
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Lead the development and execution of a localised Brand Activation calendar aligned with sub-regional marketing strategy, in close partnership with Brand Comms, B2B Partner Marketing, Brand Experience, and Sales. Localise global and regional brand guidelines to deliver a consistent, premium brand experience across all consumer touchpoints. Partner closely with senior marketing and commercial leadership to ensure brand activation plans align with market needs, business priorities, and long-term brand goals. Manage, coach, and grow the local Brand Activation and Community team – fostering a collaborative, inclusive, and high-performance culture. Build city-level and cultural calendars to inform planning and creative – collaborating with the sub-regional Brand Comms Lead on campaign development. Champion a holistic omni-channel activation approach, working cross-functionally with our DTC (retail and ecom) teams, wholesale partners, and grassroots communities. Design and execute community engagement strategies that build brand affinity and deepen local connection to our mission and movement. Deliver high-impact brand events and experiences that engage partners, energise local fans, and elevate On’s presence in Switzerland. Define objectives, track KPIs, and contribute data-informed insights to the sub-region to optimise brand impact and efficiency. Own the local Brand Activation budget, ensuring accurate planning, tracking, and reporting. Foster strong, enduring relationships with wholesale partners and their communities – driving engagement, training, and long-term loyalty. Your story
Typically we look for 8+ years’ experience in senior marketing or Brand Activation leadership roles – ideally within sportswear, streetwear, culture, or entertainment, across brand and/or agency. Proven track record in delivering local community activations and events – ideally within running, fitness, or training verticals. Strong understanding of Swiss culture, community, and key cities – as well as B2B dynamics and retail landscapes. Demonstrated ability to translate brand strategy into impactful, locally resonant activations while maintaining global consistency. Proven success in building relationships with senior stakeholders and influencing cross-functional decision-making at leadership level. Confident in navigating complex organisations – able to communicate marketing priorities in a clear, strategic, and structured way. Experience adapting brand guidelines to market realities – with a creative, resourceful, and solution-oriented mindset. Strong track record in managing marketing budgets and using data and KPIs to inform decisions and improve performance. Excellent team leadership and development skills – with experience building high-performing, diverse, and collaborative teams. Strong communication and relationship-building skills across cross-functional teams, partners, and communities. Strategic, hands-on, and passionate about brand, movement, and culture. Fluent (C1+) in German and English, written and spoken due to the local Switzerland scope and English is our shared professional language. Comfortable with frequent travel across Switzerland – valid Swiss driver’s licence required. Reasonable accommodations will be considered in accordance with applicable laws. You embody the 5 On Spirits (check them out on our careers page). About the Team
You’ll report into the Sub-Regional Head of Marketing for Central EMEA, and be part of the sub-regional leadership team united by a shared mission: to amplify On’s brand, ignite brand love, and build deep, lasting connections with fans and communities across Central Europe (DACH). We bring this to life through authentic storytelling, creative brand interactions, impactful digital and physical experiences, and community-driven campaigns. We thrive in a fast-paced, collaborative environment shaped by innovation and purpose – translating On’s global brand vision into locally relevant, culturally connected experiences across Germany, Austria, and Switzerland. Just by the banks of the Limmat you’ll find our largest global hub in Zürich West – On Labs – where you can hike up 12 floors through our custom-built spiral trail. I think something that unites people here is the pace and the drive. The ambition is quite high in everything we do and when you bring these people together, you see the outcome can be multiplied. It's super impressive to see what happens when you put these creative teams together who really help each other grow. What we offer
On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose. On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination. We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think. Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things. Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment. Step One:
It starts with you...
You'll start by submitting your application to a specific role. We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. If you're a good fit to the role, a recruiter will follow up with you directly. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.
#J-18808-Ljbffr