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Senior App Growth Marketing Manager - New York

Twigeo, New York, New York, us, 10261

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As a Senior App Growth Marketing Manager (Performance Marketing), you will own the growth strategy and scale campaigns for some of the world’s leading apps. You'll help apps grow by pairing data-driven strategy with creativity. You’ll explore new channels, test fresh angles, and turn insights into wins that matter. At Twigeo, we're ambitious and serious about growth, but never too serious about ourselves, and we like to keep things fun while chasing the next big win together. You’ll chase big ideas with a global team across New York, Los Angeles, Stockholm, and Varna, and you’ll never celebrate the wins alone. Perks (aka your growth kit)

25 days PTO

Health benefits designed to support your wellbeing

401(k) with match

Hybrid work model which balances flexibility and collaboration

Room to grow in a dynamic environment that encourages skill development and innovation

The growth marketing role in action

You’ll lead strategy, growth, and execution for our clients by: Taking full ownership of business goals and long‑term roadmaps (6‑12 months), proactively following up on targets and adjusting strategy to ensure we hit the numbers that actually matter to the business

Setting the strategic direction across Google, Paid Social, CTV, and programmatic, while leading cross‑functional teams (growth, creative and analytics) to ensure execution aligns with the client's broader business objectives

Owning client relationships, serving as a trusted advisor and guiding partners through complex growth, measurement, and scaling decisions

Coaching junior team members to master their channels and teaming up with creatives to test bold hooks

Spotting trends early and learning new tools fast to become the trusted partner clients rely on

What makes you a great fit

Experience: You have 5+ years of experience in performance marketing, driving cross-channel growth for mobile apps and developing high-performing strategies. You demonstrate strong fluency in app measurement and attribution, including SKAN, MMPs, and incrementality testing methodologies. Preferably, you have previous in-house experience, giving you a first‑hand understanding of business goals, product impact, and internal stakeholder dynamics. Communication: You turn CAC, ROAS, and complex metrics into stories clients can act on. You build trust quickly and maintain long‑term partnerships with clients in cooperation with the account team. Join us! Bring your curiosity, your craft, and your drive -and let’s move performance forward

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