Search Engine Optimization Specialist - Information Specialist 2
Iowa, Des Moines, Iowa, United States, 50319
Overview
The State of Iowa Department of Administrative Services (DAS) is seeking an experienced and detail-oriented Search Engine Optimization (SEO) Specialist (Information Specialist 2) for a full-time role. This position offers a unique opportunity to use your SEO skills to advance our public service mission by making vital information easier to find, accessible, and clear to diverse audiences. You will collaborate across teams to improve our digital presence, optimize site performance, and maintain high accessibility standards. If you are passionate about creating inclusive digital experiences and making a meaningful impact through SEO, we encourage you to apply. Key Responsibilities
Develop and execute SEO strategies aligned with agency goals. Conduct regular SEO audits to evaluate keyword performance, content visibility, and site health. Ensure SEO recommendations meet accessibility and usability standards. Collaborate with content creators and communications teams to integrate SEO into digital projects. Optimize web pages through keyword research, metadata, headings, alt text, and accessible formatting. Ensure content meets plain language and WCAG accessibility guidelines. Manage internal linking and apply structured data (schema markup) for better indexing. Convert forms, PDFs, and other documents into accessible formats. Work with web developers to improve site architecture, mobile responsiveness, page speed, and URL structures. Identify and fix crawl errors, broken links, and technical SEO issues. Use Google Search Console, Google Analytics, and SEO tools to monitor and improve site performance. Provide keyword recommendations and SEO guidance for new and existing content. Develop SEO style guides, best practices, and training materials. Prepare performance reports for leadership on trends and opportunities. Stay updated on SEO trends, algorithm changes, accessibility regulations, and retention policies. Ideal Candidate
Proven experience conducting SEO audits and implementing strategies that improve visibility and site health. Strong understanding of web accessibility standards (WCAG) and experience with accessibility tools and document conversion with a thorough understanding of Section 508. WCAG 2.1 AA or higher Proficient with Google Search Console, Google Analytics, structured data (schema markup), and technical SEO. Skilled in writing and reviewing content for plain language and accessibility compliance. Collaborative experience working with content creators, communications teams, and developers. Familiarity with CMS platforms (e.g., WordPress, Drupal), basic HTML/CSS knowledge, and SEO training or documentation development. Experience in public sector or mission-driven organizations is a plus. Ability to manage multiple priorities in a fast-paced environment with strong attention to detail. Keeps current with SEO industry trends, algorithm updates, and accessibility standards. Ready to make an impact? Apply today to join the State of Iowa, Department of Administrative Services as our next SEO Specialist and help us enhance the accessibility and reach of essential public services. Benefits
Paid Time Off: Vacation with accruals that rollover on a yearly basis, sick leave with no limits on accrual and 9 paid holidays per year. Great Benefits: Excellent Health, Dental, and Vision Insurance Options. Retirement Plan: IPERS Retirement package and an option for a deferred compensation plan. Flexibility: Flexible Spending Accounts (medical and dependent care). Life Insurance: Free Life Insurance. Support: Employee Assistance Programs and Employee Discount Programs. To learn more about the benefits of working with the State of Iowa, visit our benefits webpage. E-Verify and Right to Work
The State of Iowa participates in E-Verify, a federal program that helps employers confirm the employment eligibility of all newly hired employees.
Within the required timeframe, new hires will be verified through the E-Verify system to ensure authorization to work in the United States. The State of Iowa also complies with the federal
Right to Work
laws, which protect employees’ rights to work without being required to join a labor organization. For more information, please visit
www.e-verify.gov . Minimum Requirements: Graduation from an accredited four-year college or university with a degree in journalism, public relations, graphic design, or communications and experience equal to two years of full-time work planning and developing content for dissemination through traditional media (newspapers, publications, radio, and television), websites, social media, and/or public speaking. All of the following (a and b): a. Two years of full-time work experience in planning and developing content for dissemination through traditional media (newspapers, publications, radio, and television), websites, social media, and/or public speaking; and b. A total of four years of education and/or full-time experience (as described in part a), where thirty semester hours of accredited college or university course work in journalism, public relations, graphic design, or communications equals one year of fulltime experience. Number two above, where twenty-four semester hours of postgraduate coursework in journalism, public relations, graphic design, or communications from an accredited college or university may substitute for one year of the required full-time work experience. Current, continuous experience in the state executive branch that includes experience equal to 18 months of full-time work as an Information Specialist 1. For additional information, please click on this link to view the job description. Some agencies may require applicants to present a portfolio of writing, layout, or other public relations efforts to demonstrate past experience and training.
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The State of Iowa Department of Administrative Services (DAS) is seeking an experienced and detail-oriented Search Engine Optimization (SEO) Specialist (Information Specialist 2) for a full-time role. This position offers a unique opportunity to use your SEO skills to advance our public service mission by making vital information easier to find, accessible, and clear to diverse audiences. You will collaborate across teams to improve our digital presence, optimize site performance, and maintain high accessibility standards. If you are passionate about creating inclusive digital experiences and making a meaningful impact through SEO, we encourage you to apply. Key Responsibilities
Develop and execute SEO strategies aligned with agency goals. Conduct regular SEO audits to evaluate keyword performance, content visibility, and site health. Ensure SEO recommendations meet accessibility and usability standards. Collaborate with content creators and communications teams to integrate SEO into digital projects. Optimize web pages through keyword research, metadata, headings, alt text, and accessible formatting. Ensure content meets plain language and WCAG accessibility guidelines. Manage internal linking and apply structured data (schema markup) for better indexing. Convert forms, PDFs, and other documents into accessible formats. Work with web developers to improve site architecture, mobile responsiveness, page speed, and URL structures. Identify and fix crawl errors, broken links, and technical SEO issues. Use Google Search Console, Google Analytics, and SEO tools to monitor and improve site performance. Provide keyword recommendations and SEO guidance for new and existing content. Develop SEO style guides, best practices, and training materials. Prepare performance reports for leadership on trends and opportunities. Stay updated on SEO trends, algorithm changes, accessibility regulations, and retention policies. Ideal Candidate
Proven experience conducting SEO audits and implementing strategies that improve visibility and site health. Strong understanding of web accessibility standards (WCAG) and experience with accessibility tools and document conversion with a thorough understanding of Section 508. WCAG 2.1 AA or higher Proficient with Google Search Console, Google Analytics, structured data (schema markup), and technical SEO. Skilled in writing and reviewing content for plain language and accessibility compliance. Collaborative experience working with content creators, communications teams, and developers. Familiarity with CMS platforms (e.g., WordPress, Drupal), basic HTML/CSS knowledge, and SEO training or documentation development. Experience in public sector or mission-driven organizations is a plus. Ability to manage multiple priorities in a fast-paced environment with strong attention to detail. Keeps current with SEO industry trends, algorithm updates, and accessibility standards. Ready to make an impact? Apply today to join the State of Iowa, Department of Administrative Services as our next SEO Specialist and help us enhance the accessibility and reach of essential public services. Benefits
Paid Time Off: Vacation with accruals that rollover on a yearly basis, sick leave with no limits on accrual and 9 paid holidays per year. Great Benefits: Excellent Health, Dental, and Vision Insurance Options. Retirement Plan: IPERS Retirement package and an option for a deferred compensation plan. Flexibility: Flexible Spending Accounts (medical and dependent care). Life Insurance: Free Life Insurance. Support: Employee Assistance Programs and Employee Discount Programs. To learn more about the benefits of working with the State of Iowa, visit our benefits webpage. E-Verify and Right to Work
The State of Iowa participates in E-Verify, a federal program that helps employers confirm the employment eligibility of all newly hired employees.
Within the required timeframe, new hires will be verified through the E-Verify system to ensure authorization to work in the United States. The State of Iowa also complies with the federal
Right to Work
laws, which protect employees’ rights to work without being required to join a labor organization. For more information, please visit
www.e-verify.gov . Minimum Requirements: Graduation from an accredited four-year college or university with a degree in journalism, public relations, graphic design, or communications and experience equal to two years of full-time work planning and developing content for dissemination through traditional media (newspapers, publications, radio, and television), websites, social media, and/or public speaking. All of the following (a and b): a. Two years of full-time work experience in planning and developing content for dissemination through traditional media (newspapers, publications, radio, and television), websites, social media, and/or public speaking; and b. A total of four years of education and/or full-time experience (as described in part a), where thirty semester hours of accredited college or university course work in journalism, public relations, graphic design, or communications equals one year of fulltime experience. Number two above, where twenty-four semester hours of postgraduate coursework in journalism, public relations, graphic design, or communications from an accredited college or university may substitute for one year of the required full-time work experience. Current, continuous experience in the state executive branch that includes experience equal to 18 months of full-time work as an Information Specialist 1. For additional information, please click on this link to view the job description. Some agencies may require applicants to present a portfolio of writing, layout, or other public relations efforts to demonstrate past experience and training.
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