Senior Creative Web Specialist - Copywriter
Duke Energy, Charlotte, North Carolina, United States, 28245
Important Application Submission Information
In order to ensure your application is successfully received before the job posting expires, please submit your application by 11:59 PM on Sunday, February 15, 2026 More than a career - a chance to make a difference in people's lives.
Build an exciting, rewarding career with us - help us make a difference for millions of people every day. Consider joining the Duke Energy team, where you'll find a friendly work environment, opportunities for growth and development, recognition for your work, and competitive pay and benefits. Position Summary
TheSeniorCreativeWeb Specialistprovides creativeconcepting and copywritingleadership,managingadvertising projects from conception through production.This includes partneringclosely withart directors to create effective,engagingandcreative solutions that support and extend the Duke Energy brand. This position is ideally suited for an individual who is deeply committed to advancing the brand and adept at navigating the complexities and opportunities inherent in our advertising strategy. The role demands a demonstrated ability to independently manage the creative development of intricate, high-visibility projects within a dynamic, fast-paced environment involving multiple stakeholders. Responsibilities
Concept, write andproduceeffective, creative advertising that reflects,extendsandappropriatelyevolves our brand
Partner with art directors and account managers to ensure advertising is consistentlyhigh quality,on-strategy, andon time.Followdefined policies and workflowprocess.
Develop andmaintaina deep understanding of different advertising channels and best practices.
Support crisis and storm communications as needed. Experience with Content Workflowrequired.
Mentor and support fellow copywriters, sharing experience andexpertise, helping them to develop their own writing style and voice within the brand
Navigateeffectivelythroughlong-term, complex projects with multiple stakeholders, providing creative counsel to help clients meet their communication goals
Takeon high-profile,highly sensitiveprojects and presentideasto lead stakeholders.
Key Skills, Abilities and Experience
Proven, senior-level creative copywriting experience
Able to give and receive constructive feedback, collaborate with others andchallenge the status quo
Passionate about advertising, understanding different channels and finding new ways to express our brand and connect with intended audiences
Committed to building andmaintainingstrong, positive relationships
Exceptional presentation skills.Able to communicate clearly and effectively, both in writing and verbally
Able to lead strategic discussions, explore potential creative solutions and navigate through complex, long-term projects with multiple stakeholders
Demonstrates discernmentregardinguse of AI in the ideating stage of creative development
Basic/Required Qualifications
Bachelor's degreeand four(4)yearsrelated work experience
In lieu of degree and years' experience listed above, High School/GED and five (5) years related work experience
Desired Qualifications
8+ yearscopywriting experience
At least 5years experiencescripting and executing videos or animated content
At least two years of experience with Duke Energy systems, such as Gather Content, Figma,Workamajigetc.
Experience helping build brand strategy and mission statements
Proficient in Microsoft Office products, such as Outlook and Word, as well as SharePoint
Working Conditions Hybrid Mobility Classification
- Work will be performed from both remote and onsite locations after the onboarding period. However, hybrid employees should live within a reasonable daily commute to a Duke Energy facility
Travel Requirements 5-15% Relocation Assistance Provided (as applicable)No Represented/Union PositionNo Visa Sponsored PositionNoPlease note that in order to be considered for this position, you must possess all of the basic/required qualifications.
Privacy Do Not Sell My Personal Information (CA) Terms of Use Accessibility
Build an exciting, rewarding career with us - help us make a difference for millions of people every day. Consider joining the Duke Energy team, where you'll find a friendly work environment, opportunities for growth and development, recognition for your work, and competitive pay and benefits. Position Summary
TheSeniorCreativeWeb Specialistprovides creativeconcepting and copywritingleadership,managingadvertising projects from conception through production.This includes partneringclosely withart directors to create effective,engagingandcreative solutions that support and extend the Duke Energy brand. This position is ideally suited for an individual who is deeply committed to advancing the brand and adept at navigating the complexities and opportunities inherent in our advertising strategy. The role demands a demonstrated ability to independently manage the creative development of intricate, high-visibility projects within a dynamic, fast-paced environment involving multiple stakeholders. Responsibilities
Concept, write andproduceeffective, creative advertising that reflects,extendsandappropriatelyevolves our brand
Partner with art directors and account managers to ensure advertising is consistentlyhigh quality,on-strategy, andon time.Followdefined policies and workflowprocess.
Develop andmaintaina deep understanding of different advertising channels and best practices.
Support crisis and storm communications as needed. Experience with Content Workflowrequired.
Mentor and support fellow copywriters, sharing experience andexpertise, helping them to develop their own writing style and voice within the brand
Navigateeffectivelythroughlong-term, complex projects with multiple stakeholders, providing creative counsel to help clients meet their communication goals
Takeon high-profile,highly sensitiveprojects and presentideasto lead stakeholders.
Key Skills, Abilities and Experience
Proven, senior-level creative copywriting experience
Able to give and receive constructive feedback, collaborate with others andchallenge the status quo
Passionate about advertising, understanding different channels and finding new ways to express our brand and connect with intended audiences
Committed to building andmaintainingstrong, positive relationships
Exceptional presentation skills.Able to communicate clearly and effectively, both in writing and verbally
Able to lead strategic discussions, explore potential creative solutions and navigate through complex, long-term projects with multiple stakeholders
Demonstrates discernmentregardinguse of AI in the ideating stage of creative development
Basic/Required Qualifications
Bachelor's degreeand four(4)yearsrelated work experience
In lieu of degree and years' experience listed above, High School/GED and five (5) years related work experience
Desired Qualifications
8+ yearscopywriting experience
At least 5years experiencescripting and executing videos or animated content
At least two years of experience with Duke Energy systems, such as Gather Content, Figma,Workamajigetc.
Experience helping build brand strategy and mission statements
Proficient in Microsoft Office products, such as Outlook and Word, as well as SharePoint
Working Conditions Hybrid Mobility Classification
- Work will be performed from both remote and onsite locations after the onboarding period. However, hybrid employees should live within a reasonable daily commute to a Duke Energy facility
Travel Requirements 5-15% Relocation Assistance Provided (as applicable)No Represented/Union PositionNo Visa Sponsored PositionNoPlease note that in order to be considered for this position, you must possess all of the basic/required qualifications.
Privacy Do Not Sell My Personal Information (CA) Terms of Use Accessibility