Business Analyst, GTM operations

Business Analyst, GTM operations

Application Deadline: 12 March 2026

Department: Finance

Employment Type: Full Time

Location: Boston, MA

Reporting To: Ian Myszenski

Compensation: $80,000 - $90,000 / year

Description

Zappi is hiring a Business Analyst in GTM operations to strengthen our go-to-market execution through data accuracy, reporting excellence, and actionable insights. This role is ideal for someone who enjoys working with data, is curious to investigate questions, can drive business insights and clean, reliable information. Youll collaborate across Sales, Marketing, Product, and Customer Success teams to ensure consistent reporting, operational efficiency, and clear insights from data across our CRM & Business Intelligence tools.

Youll play a key part in ensuring Zappis booking & revenue data tells a clear story that leadership can act on. Success in this role means maintaining trustworthy reports, surfacing meaningful insights, and helping GTM teams make fast, informed, data-driven decisions.

Key Responsibilities:

1. Business insights and analysis

• Analyze GTM performance to identify trends, risks, and opportunities
• Translate data findings into clear, actionable insights for leadership
• Support forecasting, pipeline reviews, and performance reporting with timely analysis
• Contribute to business reviews and presentations with data-backed insights

2. Reporting and data management

• Maintain data accuracy and consistency across Salesforce, Tableau, and spreadsheet-based reports
• Audit and clean data to ensure reliability for reporting and decision-making
• Build and update dashboards to track sales performance, pipeline health, and revenue metrics
• Partner with cross-functional teams to define data standards and ensure alignment

3. Operational enablement

• Collaborate with Sales, Marketing, and Customer Success to streamline reporting processes
• Help optimize GTM workflows and documentation for scalability
• Support continuous improvement of dashboards and analytics tools

What were looking for:

• 1-3 years of experience in analytics (Business analysis, Financial analysis, or Revenue operations)
• Strong skills in data and spreadsheet manipulation, navigating CRM and BI tools, and confidence using XLOOKUPs and pivot tables.
• Familiarity with SQL, Salesforce & Tableau, along with data uploads and exports across systems.
• Prior exposure to consulting, sales ops, rev ops, or marketing ops is helpful
• Detail-oriented with a focus on data integrity and consistency
• Analytical thinker who can connect data insights to business outcomes
• Effective communicator, comfortable collaborating with technical and non-technical teams
• Curious, proactive, and eager to learn in a fast-paced environment

Benefits

• Generous PTO allowance we want well rested and motivated teams so encourage people to take plenty of time off. We dont cap your allowance, but do set a minimum of at least 20 days per year plus national holidays
• One company-paid mental health day of rest every quarter (these are pre-scheduled, so the entire company can take the same days off regularly to reset)
• Flexible working arrangements, including remote (unless otherwise specified)
• Thoughtfully designed offices to support both individual work and collaboration without interrupting others
• Wellbeing benefits and access to trained therapists / counsellors
• Company paid Life, AD&D, Short term & Long term disability
• Access to Zappi's Health, Dental and Vision Insurance Plan
• Option to enter Zappi's 401k program after 90 days of employment, matched up to 4%
• Tailored personal development through training allowances, coaching, mentorship and career frameworks

Weve been recognized as one of the hottest martech companies in 2022 by Business Insider and named Best Place to Work by Quirks Media for our engaging and inclusive workplace culture. Were committed to both people and the planet.

Our belief in inclusion means were building an organisation of diverse individuals and helping brands eliminate cultural presumptions in their research. Read our Diversity Manifesto here.

We are a values and behaviours driven business and believe that Trust, Truth, Ownership, Ambition and Humility describe Zappi employees on our best day. This is how we strive to show up for our customers, for each other and for our communities.

Earning B Corp certification assures us were on the right track and have structures in place to become the business we want to be.

Our commitment to minimise our impact on the environment means being honest with ourselves and transparent with youabout everything from carbon emissions to tree-planting initiatives. We achieved our goal of becoming Net Zero in 2021!

Zappi Company Culture Highlights

• Winner of Comparably's Award for Best Company for Women 2022
• Winner of Comparably's Award for Best Company Work-Life Balance 2022
• Winner of Comparably's Award for Best Company Compensation 2022
• Winner of Comparably's Award for Best CEO for Women 2022
• Winner of Comparably's Award for Best Company for Diversity 2022
• Winner of Comparably's Award for Best Company Culture 2022
• Winner of Comparably's Award for Best CEO 2022
  
• Winner of Comparably's Award for Best Happiness 2022
• Winner of Comparably's Award for Best Leadership Teams 2023
• Winner of Comparably's Award for Best CEOs for Diversity 2023
• Winner of Comparably's Award for Best Engineering Teams 2023
• Winner of Comparably's Award for Best Company Outlook 2023
• Winner of Newsweeks Top 100 Most Loved Workplaces in the UK 2022 & 2023
• Recognised by Fast Companys Best Workplaces for Innovators 2023
• Recognised as Best Marketing Insights Platform in the MarTech Breakthrough Awards

Equal Opportunity

Zappi is an equal opportunity employer; our diversity is a major strength. We are committed to providing equal opportunities for all individuals, regardless of their race, gender, sexual orientation, disability, or any other characteristic protected by applicable laws.

We believe that a diverse and inclusive workforce fosters innovation, creativity, and success. Our hiring decisions are based solely on merit, qualifications, and abilities, ensuring fairness and equity throughout our recruitment process. We welcome applications from all backgrounds and encourage candidates from underrepresented groups to apply. Join our team and contribute to an inclusive environment where everyone's unique perspectives and talents are valued and respected.

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