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Email & SMS Coordinator 1.1

Activate Talent, Mesa, AZ, US, 85123

Duration: Full Time

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Email & Sms Coordinator

Full Time Remote Position

Position: Email & Sms Coordinator (Intl) Type of Contract: Full-time Employee Working Hours: Monday Friday, 8 Am7 Pm Est Travel Requirements: None

Work from any corner of the world and be a part of the #remoteworkrevolution!!

Job Overview: The Email & Sms Coordinator is responsible for overseeing the planning, execution, and optimization of international email and sms marketing campaigns. This role manages campaign budgets, ensures compliance, and collaborates with cross-functional teams to align marketing strategies with broader business goals.

The coordinator also supports US & Intl flow updates, campaign testing, and special projects during sale periods. Additionally, they assist the Director of Remote and contribute to initiatives designed to improve the overall effectiveness of HexClad's retention marketing channels.

Duties and Responsibilities:

  1. Intl Sms Campaign Management Oversee the full SMS campaign lifecycle, including planning, copywriting, segmentation, testing, and optimization.
  2. Intl Campaign Scheduling Schedule and adjust SMS campaigns to optimize reach, timing, and engagement.
  3. Intl Budget Management Manage SMS campaign budgets to ensure cost efficiency and performance alignment.
  4. Intl Campaign Planning & Execution:
  • Provide direction for email and SMS campaigns in line with GTM (Go-To-Market) plans.
  • Analyze performance data; perform A/B testing and audience segmentation.
  • Manage subscriber lists to support personalization and engagement goals.
  • Track KPIs including open rates, click-through rates, conversion rates, and revenue per recipient.
  • Gtm & Evg Flow Management Oversee flow updates, tests, and optimizations based on campaign and performance insights.
  • Channel Projects Lead or contribute to projects aimed at improving channel performance and scalability.
  • Cross-Department Collaboration Partner with eCommerce, Creative, and CX teams to align retention marketing efforts with company objectives.
  • Compliance Monitoring Ensure all campaigns comply with GDPR, CAN-SPAM, and related data privacy regulations.
  • Reporting & Vendor Management Support reporting, manage vendor relationships, and coordinate legal or compliance requests.
  • Team Communication & Delegation Provide clear instructions and feedback to enhance team efficiency and campaign delivery.

    • Key Projects & Initiatives:

    • Enhance Intl email & sms campaign efficiency through testing and process improvements.
    • Streamline campaign management workflows to increase operational speed and consistency.
    • Execute US & Intl flow updates for GTM and EVG tasks, including optimizing subject lines, preview text, URLs, and content during sale campaigns.