Title: Growth Analyst / Growth Operations Manager
Department: Growth Marketing
Location: Dallas / Remote
Term: Full Time
COMPANY SUMMARY
Divi is a scalp health company started in late 2021. The mission was born out of founder Dani Austin's own personal hair journey as she struggled to find brands and products that specifically addressed the root of hair loss and hair thinning. With several factors affecting each persons hair health, Divi strives to pioneer what it means to have a healthy scalp health routine. Divi has grown extremely quickly, resonating in the marketplace with men and women at a variety of different stages in their hair journey. 2026 is an important growth year for the company with big ideas on the horizon and we are looking to grow our team to help!
JOB SUMMARY
The Growth Analyst / Growth Operations Manager will own Divis marketing measurement infrastructure and experimentation strategy. This role is responsible for managing marketing mix modeling (MMM), incrementality testing, and cross-channel performance insights that directly inform budget allocation across Meta, Google, Amazon, and retail channels.
This person sits at the intersection of analytics, strategy, and operations translating complex data into actionable growth decisions. The ideal candidate is highly quantitative, experimental by nature, and obsessed with understanding true incrementality and marginal returns.
CANDIDATE REQUIREMENTS
- 48 years experience in growth analytics, marketing science, or performance strategy
- Strong experience with MMM, incrementality testing, and causal measurement frameworks
- Advanced proficiency in Excel / Google Sheets and data modeling
- Experience working with large marketing datasets across paid media channels
- Deep understanding of paid media ecosystems (Meta, Google, Amazon, retail media)
- Ability to design and manage structured experimentation roadmaps
- Strong statistical reasoning and comfort interpreting test results
- Familiarity with attribution models and measurement limitations
- Experience building executive-ready reporting and insights
- Excellent communication skills able to explain complex findings simply
- Self-starter mindset with strong ownership
- Comfortable working in a fast-moving, high-growth environment
RESPONSIBILITIES
- Own marketing mix modeling and measurement framework
- Design and manage incrementality testing calendar across channels
- Partner with paid media teams to translate test results into spend strategy
- Analyze marginal ROI and budget efficiency across Meta, Google, Amazon, and retail
- Maintain centralized experimentation roadmap and documentation
- Build dashboards that track true performance vs platform?reported performance
- Synthesize learnings into clear growth recommendations
- Support forecasting and budget allocation decisions
- Identify inefficiencies and scaling opportunities in media spend
- Collaborate with finance and leadership on growth planning
- Continuously evolve measurement methodologies as the business scales
JOB BENEFITS
- Competitive salary
- Premier Health Benefits (medical, dental, vision)
- Strong Corporate Mission
- Strong Corporate Culture
- Hybrid Work Schedule
- Generous PTO program
- Opportunities for Growth
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