Overview
CRO Strategist to join our growing Digital Marketing team. This is a hybrid role where you'll work with analytics, UX, and client teams to improve website performance, increase conversions, and create actionable optimization strategies. The ideal candidate has 4+ years of experience in digital analytics, CRO, UX, or digital marketing and is excited to grow into a full-funnel strategist with hands-on training and mentorship.
Responsibilities
- Review analytics dashboards to identify sitewide user behavior trends and funnel performance gaps.
- Analyze heatmaps, click maps, scroll maps, and session recordings to uncover opportunities for improvement.
- Partner with clients to share insights, validate priorities, and discuss optimization recommendations (training and support provided).
- Assist in creating CRO strategies, including A/B test ideas, UX recommendations, and copy/layout suggestions.
- Collaborate with UX, design, and development teams to ensure recommendations are feasible and implemented accurately.
- Draft A/B test briefs with variant details, metrics, and audience targeting.
- Help QA tests and track test results, providing performance insights and recommendations for next steps.
- Build optimization roadmaps, prioritizing opportunities based on impact and level of effort.
- Stay up to date on digital marketing and CRO trends.
Qualifications
- 4+ years of experience in digital analytics, CRO, UX, or digital marketing.
- Strong analytical and problem-solving skills with the ability to translate data into actionable recommendations.
- Experience working cross-functionally with analytics, UX, design, and development teams.
- Excellent communication and client-facing abilities.
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