Digital Marketing Specialist
CRH is seeking to appoint a creative and detail oriented Digital Marketing Specialist to manage and grow CRH's online presence. Reporting to the Digital Platforms Manager, the Digital Marketing Specialist will support development of digital communication, primarily in the areas of social media marketing and website content management, as part of the Group's overall digital communications objectives.
This is a hybrid position that can be located in one of our corporate offices in New York City or Atlanta, GA.
Job Responsibilities
Social Media Management
- Creative design for social media and related marketing campaigns
- Develop and execute social media strategies across platforms
- Manage content calendars using social media management tools
- Curate, schedule, and publish engaging content aligned with brand voice and campaign goals
- Monitor engagement and foster community growth
- Track performance metrics and optimize content based on analytics
Website Maintenance
- Update website content regularly (news, project updates, team profiles, etc.)
- Ensure website functionality, accuracy and SEO best practices
- Collaborate with developers or external agencies for technical fixes or enhancements
- Monitor site analytics and user behavior to inform improvements
Analytics & Reporting
- Use tools like Google Analytics, Meta Insights and others to track performance
- Prepare monthly reports on KPIs and suggest data-driven improvements
- Stay updated on SEO, algorithm developments and digital marketing trends
Job Requirements
- 3+ years' experience working with websites and social media platforms
- Bachelors Degree in Marketing, Digital Marketing, Communications, or related course work or equivalent experience
- Comfortable working to time-sensitive deadlines
- Strong analytical skills
- Excellent written and verbal communication skills
- Ability to work across multiple projects to a high level of detail
- Experience working with a CMS, preferably for a large corporate.
- Experience working on campaigns with a focus on Digital.
- Proficiency in design and using design tools, preferably the Adobe suite.
- Prior professional experience in social media and content curation.
- Experience crafting engaging social copy that generates reactions.
- Experience with email systems and email marketing.
- Experience implementing paid social campaigns.
- Experience using social media management tools publishing, scheduling, analytics, social listening.
- Experience using Google Search Console, Google Analytics 4, Google Tag Manager, Looker Studio, Screaming Frog and Semrush a plus.
- Photography or videography skills a plus.
- Travel up to 25% to attend meetings, events, and other engagements.
Compensation
- $90,000-$105,000
- 10% target bonus opportunity
- 401(k) plan / group retirement savings program
- Short-term and long-term disability benefits
- Life insurance
- Health, dental, and vision insurance
- Paid time off
- Paid holidays