Responsibilities
- Develop and implement digital marketing strategies to increase member engagement and promote GAFPs events, programs, and initiatives.
- Manage GAFPs social media platforms, including content creation, scheduling, and performance tracking.
- Optimize the GAFP website to improve user experience, SEO, and content relevance.
- Create and execute email marketing campaigns to keep members informed and engaged.
- Write and design digital content, including newsletters, blogs, social media posts, and promotional materials.
- Produce graphics and visuals for digital campaigns using Adobe Creative Suite (Photoshop, Illustrator, InDesign).
- Coordinate with internal teams to ensure digital content aligns with GAFPs mission and messaging.
- Track and analyze the performance of digital marketing campaigns using web analytics tools (Google Analytics, social media insights, etc.).
Requirements
- Proven experience in digital marketing, including social media management, email campaigns, and content creation.
- Bachelors degree in digital marketing, Marketing, Communications, or a related field.
- Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and WordPress.
- Experience with web analytics tools (Google Analytics, social media metrics, etc.) and the ability to interpret data for decision?making.
- Excellent written and verbal communication skills, with a focus on creating clear, engaging content.
- Ability to work both independently and as part of a collaborative team.
- A creative mindset with the ability to bring innovative ideas to the organizations digital marketing efforts.
- Experience in the healthcare or non?profit sector is a plus.
Preferred
- Experience in the healthcare or non?profit sector is a plus.
Benefits
- Health insurance
- matching 401(k)
- paid time off
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