Responsibilities
- Own Apono’s narrative and full-funnel, persona-based messaging.
- Turn messaging into campaign themes; guide top–bottom funnel GTM across all channels; align with Sales/SDRs.
- Create full-funnel and technical content (ebooks, blogs, briefs, web copy) and narrative frameworks.
- Shape integrated GTM campaigns, ICPs, hooks, and event/webinar storytelling; ensure consistent message flow.
- Lead launch strategy, messaging, assets, activation, and demos.
- Build decks, one-pagers, battlecards, and talk tracks; support outbound and improve deal velocity.
- Maintain competitive landscape and develop positioning, win themes, and objections.
- Shape Apono’s POV and support PR, exec comms, and analyst relations.
Requirements
- 6–9+ years in product marketing, content marketing, or security GTM roles
- Cybersecurity or cloud-native background (IAM, PAM, CIEM, CSPM, DevOps tools)
- Strong technical aptitude—would be comfortable explaining JIT/JEP, identity, cloud, AI agents and related tech/security concepts
- Proven experience writing thought leadership, campaign themes, TOFU/MOFU content, and product collateral such as datasheets, customer case studies and videos
- Experience guiding demand-gen programs to enable revenue outcomes
- Strong collaboration with sales, pre‑sales, PM, and growth teams
- Ability to operate in a fast-changing, growing Series B startup environment
- Ability to demo and tell a story to influence the audience (customers, analysts, media)
- Strong appreciation for using Generative AI tools such as Claude or ChatGPT to assist in the writing process
Preferred
- Experience in PAM/JIT, identity security, CIEM, or access governance
- Understanding of machine/service account discovery, agent identity, and AI agent security issues
- Experience leading competitive teardown initiatives
- Previous collaboration with analysts (Gartner, Forrester, KuppingerCole, CSA)