Ultra™ | Nicotine-Free Pouches for Focus & Energy
About Ultra ⚡️
Ultra™ is already the #1 brand of nicotine-free pouches in the world and we only launched 6 months ago —we’re just getting started. Our mission is to build the category-defining brand of functional pouches for people who want enhanced performance without the crash, addiction, or long-term downsides. Ultra does not just make a pouch that is somewhat “better for you” than Zyn. We make functional performance products that are actively good for you.
The market shift is massive: nicotine pouch sales are up 3,000% since 2019 and projected to reach $20B by 2026. Consumers are adopting the pouch form factor at scale, and many are now seeking nicotine-free functional benefits in a pouch. Ultra is positioned to lead that wave.
Backed by some of the best investors, founders and athletes in the world, including:
Left Lane Capital (Blank Street, Olipop, Holy)
Sugar Capital (Grüns, Feastables, Lucky Energy)
Athletes & Creators
Joe Burrow, Dak Prescott, Henrik Lundqvist, Jakob Chyrchrun + more
Founders & Operators
Chad Janis (Grüns), Harpreet Singh (Oura Ring), Jeff Rader (Harry’s), Vinay Menda (Blank Street), + more
Learn more: takeultra.com