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Associate Director Of Audience Enablement

Publicis Media Exchange (PMX) is the global media platform for Publicis Groupe. PMX created an Addressable Media practice, called PMX Lift. This practice combines the scale and expertise of Publicis Media with the data and technology of Publicis-owned Epsilon and strategic media partners to offer cross-channel planning, execution, and measurement. To accommodate increased demand, the PMX Lift team is adding to our Audience Enablement department, responsible for driving education and implementation of Data and Audience Strategy. We are looking for a talented and highly motivated Associate Director of Audience Enablement to join the growing team and help drive all aspects of building and executing PMX Lift campaigns across a range of categories. The ideal candidate will have the ability to work both independently and collaboratively. On top of invaluable experience in the fast-growing, audience based deterministic landscape, this role will have the chance to work across a variety of client brands and category verticals and the opportunity to collaborate with different teams of experts. Must haves for this role include a working knowledge of addressable media, an entrepreneurial spirit, and a humble and hardworking attitude. We look for team members who work with integrity, collaboration, empathy, innovation, and dependability in mind.

Responsibilities

Oversee supervisors and provide guidance on tasks and deliverables, managing with empathy, respect, and integrity. Leadership of all audience-based product for designated agencies and day-to-day video leadership contacts. Track and enforce timely workflows by ensuring all parties are meeting deadlines and providing required deliverables. Key point of contact for Client Enablement for general audience & data inquiries. Answer complex questions with comfortability, in subjects like partner capabilities, audience sizing feasibility, and campaign best practices. Act as a subject matter expert on PMX Lift proprietary technology, as well as relevant outside data and technology sources and workflows. Own relationships with the data and technology marketplace on behalf of PMX Lift. Identify and implement opportunities to streamline processes, automate workflows, and improve operational efficiency.

Qualifications

Bachelor's degree. 7-9 years of experience within an agency or media company, including team management. Strong understanding of traditional and digital media. Experience with Advanced TV platforms and technologies and/or programmatic systems (DSP, SSP), ad delivery mechanics, identity, and attribution. Proven ability to plan, execute, and measure audience-based campaigns, both programmatically and through direct IO. Experience in managing and mentoring teams, developing talent, and fostering a collaborative team environment. Ability to move efficiently across multiple campaigns, managing priorities and workflow. Strong analytical, problem-solving, and strategic planning skills to drive actionable insights and decisions. Ability to adapt to industry trends and embrace new technologies or methodologies. Proficiency in process documentation and workflow optimization. Excellent written and verbal communication skills for explaining media strategies to clients and stakeholders. Strong relationship-building skills and the ability to think creatively. High attention to detail and organizational skills. Demonstrated experience in cross-team collaboration and leading strategic initiatives. Proficiency with Microsoft Office suite, data analysis, and project management tools (e.g., Tableau, Jira).

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. Compensation Range: USD $95,950.00 - $150,995.00 Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

\n\nIn Summary: Publicis Media Exchange (PMX) is adding to our Audience Enablement department, responsible for driving education and implementation of Data and Audience Strategy . The ideal candidate will have the ability to work both independently and collaboratively . Must haves for this role include a working knowledge of addressable media, an entrepreneurial spirit, and a humble and hardworking attitude .\n\nEn Español:

Director asociado de Habilitación del público

Publicis Media Exchange (PMX) es la plataforma de medios globales para Publicis Group. PMX creó una práctica Adressable Media, llamada PMX Lift. Esta práctica combina la escala y experiencia de publicis media con los datos y tecnología de Publicis-owned Epsilon y socios estratégicos de medios para ofrecer planificación, ejecución y medición transversal. Para satisfacer la mayor demanda, el equipo de PMXLift está añadiendo a nuestro departamento de habilitación del público, responsable de impulsar la educación e implementación de Datos y Estrategia de Audiencia. Buscamos un papel asociado talentoso y motivado de audiencia Habilitación que se une al creciente equipo y ayude a todos los aspectos de construir y ejecutar campañas PMX Elevaciones en varias categorías. Los candidatos ideales tendrán la capacidad de trabajar independientemente y colaborativamente. En esta categoría, los miembros del equipo deben desarrollar una visión de trabajo rápida y innovadora basada en el espíritu empresarial, así como tener una oportunidad para integrarse en este entorno, crear conocimientos profesionales e integridad de colaboración con los mejores equipos de atención al cliente.

Responsabilidades

Supervisar a los supervisores y proporcionar orientación sobre las tareas y resultados, administrando con empatía, respeto e integridad. Liderazgo de todo el producto basado en la audiencia para agencias designadas y contactos diarios de liderazgo por video. Seguir y hacer cumplir flujos de trabajo oportunos asegurándose de que todas las partes cumplan con los plazos y proporcionan los resultados requeridos. Punto clave de contacto para Habilitación del Cliente para consultas generales de público y datos. Responda preguntas complejas con comodidad, en temas como capacidades de socios, viabilidad de tamaño de audiencia y mejores prácticas de campaña. Actúa como experto en tecnología patentada de PMX Lift, así como fuentes y procesos externos relevantes de datos y tecnologías. Provee relaciones con el mercado de información y tecnología en nombre de PMx Lift. Identifique e implemente oportunidades para agilizar procesos, automatizar flujos laborales y mejorar la eficiencia operativa.

Qualificaciones

Licenciatura. 7-9 años de experiencia dentro de una agencia o compañía de medios, incluida la gestión del equipo. Una fuerte comprensión de los medios tradicionales y digitales. Experiencia con plataformas y tecnologías avanzadas de televisión y/o sistemas programáticos (DSP, SSP), mecánica de entrega de anuncios, identidad y atribución. Capacidad comprobada para planificar, ejecutar y medir campañas basadas en audiencias, tanto programáticamente como a través directa.

Publicis Groupe ofrece programas y políticas de beneficios sólidos e inclusivos para apoyar las necesidades cambiantes y diversas de nuestros talentos y permitir que cada persona crezca y prospere. Nuestro paquete de beneficios incluye cobertura médica, odontología, visión, discapacidad, 401K, así como licencia parental y familiar, asistencia a la formación de familia, reembolso de matrícula y tiempo libre flexible. Rango de compensación: USD $95,950.00 - $150,995.00 Anualmente. Este es el rango de pago que la Compañía cree que pagará por este puesto en el momento de esta publicación.

","

Associate Director Of Audience Enablement

Publicis Media Exchange (PMX) is the global media platform for Publicis Groupe. PMX created a...","Digitas is hiring: Associate Director, Audience Enablement PMX Lift in New York","New York, NY, US, 10261",["B","2211862157"],"Work at Digitas","2 hours ago","/jobs/2211862157-digitas-is-hiring-associate-director-audience-enablement-pmx-lift-in-new-york","Digitas is hiring: Associate Director, Audience Enablement PMX Li...","/jobs?keyword=Digitas","/jobs?location=New+York%2C+NY%2C+US%2C+10261","/jobs?keyword=Digitas+is+hiring%3A+Associate+Director%2C+Audience+Enablement+PMX+Li...",{"_429":428,"_434":541,"_452":453,"_444":542,"_243":543,"_441":544,"_427":428,"_111":545,"_431":194,"_433":194,"_454":453,"_442":531,"_425":546,"_455":547,"_430":115,"_476":534,"_460":548,"_478":549,"_479":531,"_481":550,"_483":538,"_485":551},["D",1771467335000],"UNAVAILABLE","Company Description\nPublicis Media Exchange (PMX) is the global media platform for Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and intelligence. PMX is at the forefront of the converging marketplace executing data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.\n\nJob Description\nPublicis Media Exchange (PMX) launched a new Advanced TV (ATV) practice, coined PMX Lift, in June 2021. This practice combines the scale and expertise of Publicis Media with the data and technology of Publicis-owned Epsilon and strategic media partners to offer cross-channel video planning, execution, and measurement.\n\nPMX built out a new team across disciplines that is dedicated to supporting the sales/growth/demand of the PMX Lift product. To accommodate the increased demand and successfully launch campaigns, we are growing our team and adding depth to the specialty areas represented within it.\n\nWe are looking for a talented and highly motivated Associate Director of Audience Enablement to help lead numerous audience-based processes and projects across PMX Lift’s client portfolio. Given the uniqueness of this role and the cross-practice dependency on audience execution, the ideal candidate will have the ability to work both independently and collaboratively with key internal stakeholders. We also are looking for someone with a notable amount of experience with audience segmentation and/or detailed ad technology.\n\nOn top of invaluable experience in the fast-growing, evolving ATV landscape, this role offers the chance to work across a variety of client brands/verticals and the opportunity to collaborate with various experts across the PMX Lift practice.\n\nWhat We Look For In Our Team Members\n\nTeam-oriented mindset, showcasing dependability with a collaborative spirit\n\nStrong sense of professionalism, leading internal and external relationships with integrity and empathy\n\nAn innovative spirit, displaying proactivity and ownership in one’s role and responsibilities\n\nResponsibilities\nResponsibilities\n\nLeadership of all audience-based product for designated agencies and day-to-day Video leadership contacts across the Groupe\n\nOwnership of the hands-on-keyboard work for audience segment creation and sending to partners within technology platforms\n\nCreation of audience segments utilizing a collection of 1st, 2nd, and 3rd party data within audience-based technology\n\nTrack and enforce timely audience activation flows by ensuring all parties are meeting deadlines and providing required deliverables, leading summary emails, and any/all additional necessary communication formats\n\nOversight of various parts of the data QA process – including the full tracking of audience creation, sends, and final partner counts\n\nAct as a subject matter expert on PMX Lift proprietary technology, as well as relevant outside data and technology sources and workflows\n\nContribution and/or leadership on cross-Groupe workstreams and presentations related to audience work\n\nBuild net new workflow processes for audience planning and execution, as well as identify areas for opportunity to improve and expand upon current procedures\n\nDevelop and maintain relationships between PMX Lift and relevant external parties (data providers, media suppliers), ensuring audience language remains consistent and unified through written communication\n\nQualifications\nQualifications\n\nBachelor’s degree\n\n5+ years of experience in media planning/buying and/or marketing technology with increasing level of responsibility within an agency or media company\n\nHands-on-keyboard experience working with 1st, 2nd, and 3rd party data for use in audience segmentation and activation across TV and/or digital channels\n\nFamiliarity with Addressable TV and CTV channels a plus. Experience preferred with planning and/or buying with Advanced TV platforms (examples including Ampersand, Dish, DirecTV, Amobee, OpenAP, NBCU AdSmart, Viacom Vantage, Discovery Engage, Vizio, Samsung, Roku, etc.)\n\nProficiency with Microsoft office suite\n\nAdditional Information\nOur Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.\n\nPublicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.\n\nIf you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.\n\nCompensation Range: USD $95,950.00 - $150,995.00 Annually . This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/29/2026.\n\n#J-18808-Ljbffr","Company Description\nPublicis Media Exchange (PMX) is the global media platform for Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. PMX is an...","Associate Director, Audience Enablement PMX Lift Job at UNAVAILABLE in New York",["B","1959359257"],"Work at UNAVAILABLE","/jobs/1959359257-associate-director-audience-enablement-pmx-lift-job-at-unavailable-in-new-york","Associate Director, Audience Enablement PMX Lift Job at UNAVAILAB...","/jobs?keyword=UNAVAILABLE","/jobs?keyword=Associate+Director%2C+Audience+Enablement+PMX+Lift+Job+at+UNAVAILAB...",{"_429":428,"_434":553,"_452":453,"_444":554,"_243":555,"_441":556,"_427":428,"_111":557,"_431":194,"_433":194,"_454":453,"_442":531,"_425":558,"_455":559,"_430":115,"_476":534,"_460":560,"_478":561,"_479":531,"_481":562,"_483":538,"_485":563},["D",1771467335000],"Unavailable","

Company Description

Publicis Media Exchange (PMX) is the global media platform for Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and intelligence. PMX is at the forefront of the converging marketplace executing data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.

Job Description

Publicis Media Exchange (PMX) launched a new Advanced TV (ATV) practice, coined PMX Lift, in June 2021. This practice combines the scale and expertise of Publicis Media with the data and technology of Publicis-owned Epsilon and strategic media partners to offer cross-channel video planning, execution, and measurement.

PMX built out a new team across disciplines that is dedicated to supporting the sales/growth/demand of the PMX Lift product. To accommodate the increased demand and successfully launch campaigns, we are growing our team and adding depth to the specialty areas represented within it.

We are looking for a talented and highly motivated Associate Director of Audience Enablement to help lead numerous audience-based processes and projects across PMX Lifts client portfolio. Given the uniqueness of this role and the cross-practice dependency on audience execution, the ideal candidate will have the ability to work both independently and collaboratively with key internal stakeholders. We also are looking for someone with a notable amount of experience with audience segmentation and/or detailed ad technology.

On top of invaluable experience in the fast-growing, evolving ATV landscape, this role offers the chance to work across a variety of client brands/verticals and the opportunity to collaborate with various experts across the PMX Lift practice.

What We Look For In Our Team Members

Team-oriented mindset, showcasing dependability with a collaborative spirit
Strong sense of professionalism, leading internal and external relationships with integrity and empathy
An innovative spirit, displaying proactivity and ownership in ones role and responsibilities

Responsibilities

Responsibilities

Leadership of all audience-based product for designated agencies and day-to-day Video leadership contacts across the Groupe
Ownership of the hands-on-keyboard work for audience segment creation and sending to partners within technology platforms
Creation of audience segments utilizing a collection of 1st, 2nd, and 3rd party data within audience-based technology
Track and enforce timely audience activation flows by ensuring all parties are meeting deadlines and providing required deliverables, leading summary emails, and any/all additional necessary communication formats
Oversight of various parts of the data QA process including the full tracking of audience creation, sends, and final partner counts
Act as a subject matter expert on PMX Lift proprietary technology, as well as relevant outside data and technology sources and workflows
Contribution and/or leadership on cross-Groupe workstreams and presentations related to audience work
Build net new workflow processes for audience planning and execution, as well as identify areas for opportunity to improve and expand upon current procedures
Develop and maintain relationships between PMX Lift and relevant external parties (data providers, media suppliers), ensuring audience language remains consistent and unified through written communication

Qualifications

Qualifications

Bachelors degree
5+ years of experience in media planning/buying and/or marketing technology with increasing level of responsibility within an agency or media company
Hands-on-keyboard experience working with 1st, 2nd, and 3rd party data for use in audience segmentation and activation across TV and/or digital channels
Familiarity with Addressable TV and CTV channels a plus. Experience preferred with planning and/or buying with Advanced TV platforms (examples including Ampersand, Dish, DirecTV, Amobee, OpenAP, NBCU AdSmart, Viacom Vantage, Discovery Engage, Vizio, Samsung, Roku, etc.)
Proficiency with Microsoft office suite

Additional Information

Our Publicis Groupe motto Viva La Diffrence means were better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $95,950.00 - $150,995.00 Annually . This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/29/2026.

#J-18808-Ljbffr\n\nIn Summary: Publicis Media Exchange (PMX) launched a new Advanced TV (ATV) practice, coined PMX Lift, in June 2021 . We are looking for a talented and highly motivated Associate Director of Audience Enablement to help lead numerous audience-based processes and projects across PMX Lifts client portfolio . The ideal candidate will have the ability to work both independently and collaboratively with key internal stakeholders .\n\nEn Español:

Descripción de la empresa

Publicis Media Exchange (PMX) es la plataforma de medios global para Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. PMX es una potencia de activación omnicanal que impulsa la aplicación inteligente de las inversiones a través del aprovechamiento de escala, innovación en el mercado, asociaciones más profundas e inteligencia.

Descripción del trabajo

Publicis Media Exchange (PMX) lanzó una nueva práctica avanzada de televisión (ATV), denominada PMX Lift, en junio de 2021.

PMX ha creado un nuevo equipo en todas las disciplinas que se dedica a apoyar la venta/crecimiento/demanda del producto PMX Lift. Para adaptarse al aumento de la demanda y lanzar con éxito campañas, estamos aumentando nuestro equipo y añadiendo profundidad a las áreas especializadas representadas dentro de él.

Buscamos un director asociado talentoso y altamente motivado de Audience Enablement para ayudar a dirigir numerosos procesos y proyectos basados en el público en toda la cartera de clientes de PMX Lifts. Dada la singularidad de este papel y la dependencia entre prácticas sobre la ejecución del público, el candidato ideal tendrá la capacidad de trabajar tanto de forma independiente como colaborativa con las partes interesadas internas clave.

Además de la invaluable experiencia en el rápido crecimiento y evolución del panorama ATV, este puesto ofrece la oportunidad de trabajar a través de una variedad de marcas/verticales clientes y la posibilidad de colaborar con varios expertos en toda la práctica PMX Lift.

Lo que buscamos en nuestros miembros

Una mentalidad orientada al equipo, mostrando confiabilidad y espíritu colaborativo
Un fuerte sentido de profesionalidad, liderando relaciones internas y externas con integridad y empatía
Un espíritu innovador, que muestra proactividad y responsabilidad en su papel y responsabilidades

Responsabilidades

Responsabilidades

Liderazgo de todos los productos basados en el público para las agencias designadas y contactos diarios del liderazgo video a través del Grupo
Propiedad del trabajo práctico en el teclado para la creación de segmentos de audiencia y su envío a socios dentro de las plataformas tecnológicas
Creación de segmentos de audiencia utilizando una colección de datos de primera, segunda y tercera parte dentro de la tecnología basada en el público
Seguir y hacer cumplir los flujos oportunos de activación del público asegurándose de que todas las partes cumplan con los plazos y proporcionando resultados requeridos, correos electrónicos sumarios principales y cualquier/todos los formatos adicionales necesarios de comunicación
Supervisión de varias partes del proceso de calidad de datos, incluido el seguimiento completo de la creación de audiencias, los envíos y el conteo final de socios
Actúa como experto en temas relacionados con la tecnología exclusiva de PMX Lift, así como las fuentes y flujos de trabajo relevantes de datos externos y tecnológicos
Contribución y/o liderazgo en los flujos de trabajo entre grupos y presentaciones relacionadas con el trabajo del público
Construir nuevos procesos de flujo de trabajo netos para la planificación y ejecución del público, así como identificar áreas de oportunidad para mejorar y ampliar los procedimientos actuales
Desarrollar y mantener relaciones entre PMX Lift y las partes externas pertinentes (proveedores de datos, proveedores de medios), asegurando que el lenguaje del público siga siendo coherente e unificado a través de la comunicación escrita

Qualificaciones

Qualificaciones

Grado de licenciatura
5+ años de experiencia en la planificación/compra y/o comercialización de medios con un nivel creciente de responsabilidad dentro de una agencia o empresa de medios
Experiencia manual en teclado trabajando con datos de terceros para su uso en la segmentación y activación del público a través de canales televisivos y/o digitales
Familiarización con los canales Adressable TV y CTV es una ventaja. Se prefiere tener experiencia en planear y/o comprar con plataformas de televisión avanzadas (ejemplos incluidos Ampersand, Dish, DirecTV, Amobee, OpenAP, NBCU AdSmart, Viacom Vantage, Discovery Engage, Vizio, Samsung, Roku, etc.)
Proficiencia con la suite de oficinas de Microsoft

Información adicional

Nuestro lema de Publicis Groupe Viva La Difference significa que fuimos mejores juntos, y creemos que nuestras diferencias nos hacen más fuertes. Significa que honramos y celebramos todas las identidades, en todos los aspectos de la intersecciónlidad, y es el fundamento de todo lo que hacemos como organización. Estamos enfocados en fomentar la pertenencia y crear experiencias equitativas e inclusivas para todos los talentos.

Publicis Groupe ofrece programas y políticas de beneficios sólidos e inclusivos para apoyar las necesidades cambiantes y diversas de nuestros talentos y permitir que cada persona crezca y prospere.

Si necesita un alojamiento o ayuda en el proceso de solicitud o incorporación específicamente, póngase en contacto con USMSTACompliance@publicis.com. Toda su información se mantendrá confidencial según las directrices de la OEE.

Rango de compensación: USD $95,950.00 - $150,995.00 Anualmente . Este es el rango salarial que la Compañía cree que pagará por este puesto en el momento de esta publicación. De acuerdo con la ley aplicable, la indemnización se determinará sobre la base de las habilidades, calificaciones y experiencia del solicitante junto con los requisitos del puesto, y la compañía se reserva el derecho a modificar este rango de pago en cualquier momento. Los papeles temporales pueden ser elegibles para participar en nuestro plan médico freelance / empleado temporal a través de un sistema de administración de beneficios externos una vez que se hayan cumplido ciertos criterios.

#J-18808-Ljbffr","

Company Description

Publicis Media Exchange (PMX) is the global media platform for Publicis Groupe [Euronext Paris FR0000130577, CAC 40...","Associate Director, Audience Enablement PMX Lift Job at Unavailable in New York",["B","2211862156"],"Work at Unavailable","/jobs/2211862156-associate-director-audience-enablement-pmx-lift-job-at-unavailable-in-new-york","Associate Director, Audience Enablement PMX Lift Job at Unavailab...","/jobs?keyword=Unavailable","/jobs?keyword=Associate+Director%2C+Audience+Enablement+PMX+Lift+Job+at+Unavailab...","actionData","errors"]