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Every career with Hearst Television is like a story. How it develops, where it takes you, the milestones you reach along the way – you’ve got a lot to look forward to as your unique career story unfolds. Hearst Television, a subsidiary of Hearst, owns and operates local television and radio stations serving nearly three dozen U.S. cities, reaching 24 million U.S. television households. Through its partnership with nearly all major networks, Hearst Television distributes national content across more than 120 video channels, including programming from ABC, NBC, CBS, CW, MY Net, MeTV, This TV, Estrella, and more. Hearst Television is recognized as one of the industry's premier companies. It has been honored with numerous awards for distinguished journalism and industry innovation, including the Walter Cronkite Award for political journalism, the national Edward R. Murrow Award, the DuPont-Columbia Award, and the George Foster Peabody Award.

","New York, NY","coloredLogo","logoAttachment","Hearst.png","thumbnail","thumbnailAttachment","Hearst_TV_Careers.png","hexCode","#2D75B9","headline","National multimedia company reaching 24 million households","https://production-rails-default.s3.amazonaws.com/uploads/company/logo_attachment/1072/Hearst.png","/companies/hearst-television","https://production-rails-default.s3.amazonaws.com/uploads/company/thumbnail_attachment/1072/Hearst_TV_Careers.png","hasJobSubmission","isSavedJob","similarJobs",[512,523,533,543,550],{"_429":428,"_434":513,"_452":453,"_444":445,"_243":514,"_441":515,"_427":428,"_111":516,"_431":194,"_433":194,"_454":453,"_442":517,"_425":518,"_455":456,"_430":118,"_476":519,"_460":520,"_478":516,"_479":517,"_481":482,"_483":521,"_485":522},["D",1770919200000],"At Morgan & Morgan, the work we do matters. For millions of Americans, we're their last line of defense against insurance companies, large corporations or defective goods. From attorneys in all 50 states, to client support staff, creative marketing to operations teams, every member of our firm has a key role to play in the winning fight for consumer rights. Our over 6,000 employees are all united by one mission: For the People.

Summary

Morgan & Morgan has been fighting for justice for over three decades, but our approach has been different since day one. As America's Largest Injury Law Firm, we practice over 50 areas of personal injury law and operate in all 50 states.

We are seeking a Brand Strategist focused on Lifecycle Marketing to create cohesive, value-driven communication with clients and prospects before and after conversion. This role will guide email newsletters, SMS campaigns, app push notifications, and automated journeys - while also helping build our subscriber base and shaping initiatives like webinars, resource centers, and downloadable content that keep audiences engaged.

The right candidate will bring both strategic insight and creative expertise - able to grow and segment audiences, shape the brand voice across all lifecycle channels, and ensure that every touchpoint adds value at every stage of the journey. This role requires strong collaboration with email operations and creative teams, ensuring that all automated and recurring communications reflect our brand, build trust, and drive long-term retention.

Responsibilities

Develop lifecycle strategies that nurture prospects pre-conversion and strengthen relationships post-conversion\nPartner with email, content, and UX to grow and segment subscriber audiences; guide newsletters, retention, and engagement campaigns\nShape creative direction and messaging for automated communications across email, SMS, and client app push notifications\nCreate value-driven touchpoints such as webinars, resource centers, and downloadable content to expand audiences and deepen engagement\nDefine KPIs for engagement and retention; monitor results and recommend creative optimization opportunities\nCollaborate with content, UX, insights, and CRM teams to align messaging with user needs and brand standards\nQualifications

5+ years of lifecycle or CRM marketing experience in a digital-first environment\nExperience shaping messaging and strategy across social, email and web channels\nProven ability to grow subscriber bases and optimize retention campaigns through content and segmentation strategies\nStrong analytical skills, with experience running A/B tests and interpreting engagement metrics\nExcellent writing and editing skills with the ability to adapt tone for different audiences and channels\nBachelor's degree in marketing, communications, or related field

#LI-GM1

Salary Range

$90,000-$100,000 USD

Benefits

Morgan & Morgan is a leading personal injury law firm dedicated to protecting the people, not the powerful. This success starts with our staff. For full-time employees, we offer an excellent benefits package including medical and dental insurance, 401(k) plan, paid time off and paid holidays.

Equal Opportunity Statement

Morgan & Morgan provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

E-Verify

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the I-9 Form.

Privacy Policy

Here is a link to Morgan & Morgan's privacy policy.\n","At Morgan & Morgan, the work we do matters. For millions of Americans, we're their last line of defense against insurance companies, large corporat...","Digital Brand Strategist, Lifecycle Marketing","New York, New York, us, 10261",["B","2542744119"],"6 days ago","/jobs/2542744119-digital-brand-strategist-lifecycle-marketing","/jobs?location=New+York%2C+New+York%2C+us%2C+10261","/jobs?keyword=Digital+Brand+Strategist%2C+Lifecycle+Marketing",{"_429":428,"_434":524,"_452":453,"_444":525,"_243":438,"_441":438,"_427":428,"_111":526,"_431":432,"_433":194,"_454":453,"_442":443,"_425":527,"_455":528,"_430":118,"_476":529,"_460":530,"_478":526,"_479":443,"_481":531,"_483":484,"_485":532},["D",1771200000000],"Amazon","Senior Brand Strategist, AWS Brand",["B","2619532177"],"Work at Amazon","3 days ago","/jobs/2619532177-senior-brand-strategist-aws-brand","/jobs?keyword=Amazon","/jobs?keyword=Senior+Brand+Strategist%2C+AWS+Brand",{"_429":428,"_434":534,"_452":453,"_444":535,"_243":438,"_441":438,"_427":428,"_111":536,"_431":432,"_433":194,"_454":453,"_442":443,"_425":537,"_455":538,"_430":118,"_476":539,"_460":540,"_478":536,"_479":443,"_481":541,"_483":484,"_485":542},["D",1771459200000],"MrBeast","Senior Brand Strategist",["B","2619539626"],"Work at MrBeast","12 hours ago","/jobs/2619539626-senior-brand-strategist","/jobs?keyword=MrBeast","/jobs?keyword=Senior+Brand+Strategist",{"_429":428,"_434":544,"_452":453,"_444":545,"_243":438,"_441":438,"_427":428,"_111":536,"_431":432,"_433":194,"_454":453,"_442":443,"_425":546,"_455":547,"_430":118,"_476":477,"_460":548,"_478":536,"_479":443,"_481":549,"_483":484,"_485":542},["D",1771372800000],"Publicis Groupe Holdings B.V",["B","2619528088"],"Work at Publicis Groupe Holdings B.V","/jobs/2619528088-senior-brand-strategist","/jobs?keyword=Publicis+Groupe+Holdings+B.V",{"_429":428,"_434":551,"_452":453,"_444":552,"_243":438,"_441":438,"_427":428,"_111":553,"_431":432,"_433":194,"_454":453,"_442":443,"_425":554,"_455":555,"_430":118,"_476":477,"_460":556,"_478":553,"_479":443,"_481":557,"_483":484,"_485":558},["D",1771372800000],"Vivaldi","Brand & Innovation Strategist for Growth & Impact",["B","2619506873"],"Work at Vivaldi","/jobs/2619506873-brand-innovation-strategist-for-growth-impact","/jobs?keyword=Vivaldi","/jobs?keyword=Brand+%26+Innovation+Strategist+for+Growth+%26+Impact","actionData","errors"]