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Every career with Hearst Television is like a story. How it develops, where it takes you, the milestones you reach along the way – you’ve got a lot to look forward to as your unique career story unfolds. Hearst Television, a subsidiary of Hearst, owns and operates local television and radio stations serving nearly three dozen U.S. cities, reaching 24 million U.S. television households. Through its partnership with nearly all major networks, Hearst Television distributes national content across more than 120 video channels, including programming from ABC, NBC, CBS, CW, MY Net, MeTV, This TV, Estrella, and more. Hearst Television is recognized as one of the industry's premier companies. It has been honored with numerous awards for distinguished journalism and industry innovation, including the Walter Cronkite Award for political journalism, the national Edward R. Murrow Award, the DuPont-Columbia Award, and the George Foster Peabody Award.

","New York, NY","coloredLogo","logoAttachment","Hearst.png","thumbnail","thumbnailAttachment","Hearst_TV_Careers.png","hexCode","#2D75B9","headline","National multimedia company reaching 24 million households","https://production-rails-default.s3.amazonaws.com/uploads/company/logo_attachment/1072/Hearst.png","/companies/hearst-television","https://production-rails-default.s3.amazonaws.com/uploads/company/thumbnail_attachment/1072/Hearst_TV_Careers.png","hasJobSubmission","isSavedJob","similarJobs",[512,518,530,540,550],{"_429":428,"_434":513,"_452":453,"_444":445,"_243":438,"_441":438,"_427":428,"_111":437,"_431":432,"_433":194,"_454":453,"_442":514,"_425":515,"_455":456,"_430":118,"_476":477,"_460":516,"_478":437,"_479":514,"_481":482,"_483":517,"_485":486},["D",1771372800000],"None, None, US",["B","2619494182"],"/jobs/2619494182-global-social-media-manager-luxury-remote-opportunity","/jobs?location=None%2C+None%2C+US",{"_429":428,"_434":519,"_452":453,"_444":520,"_243":521,"_441":522,"_427":428,"_111":437,"_431":194,"_433":194,"_454":453,"_442":523,"_425":524,"_455":525,"_430":118,"_476":526,"_460":527,"_478":437,"_479":523,"_481":528,"_483":529,"_485":486},["D",1771423200000],"Hispanic Alliance for Career Enhancement","\nSummary\nHyatt's Luxury Global Brand Team is seeking a Social Media Manager, Global Luxury Brands who is genuinely energized by culture-people, place, design, fashion, music, food, art-and the kind of storytelling that moves brands forward. In this role, you'll shape how our luxury brands show up across social: with taste, intention, and a point of view that feels modern, elevated, and unmistakably Hyatt Luxury.

The Opportunity\nYou'll collaborate closely across the broader organization-partnering with Brand Strategy, Brand Marketing, Communications/PR, Paid Media, CRM, and regional teams-to translate brand positioning into content ecosystems, campaign moments, and always-on narratives that resonate with today's luxury travelers. You'll also enable regional leaders and property teams with clear guidance and tools, ensuring social execution is consistent globally while still feeling locally relevant.

At its best, this role is equal parts creative steward and operational driver:\nprotecting luxury standards, unlocking distinctive ideas, building momentum across priorities, and creating connection-both with our audiences and across the teams that bring the work to life. You'll join a high-performing, highly collaborative team that moves with pace and intention-curious by nature, sharp in execution, and committed to delivering standout creative that elevates our luxury brands worldwide.

You will be part of a team that is passionate about our purpose, committed to nurturing curiosity and new skills, and building connections with colleagues, customers, and guests across the organization.

Who We Are\nAt Hyatt, we believe in the power of belonging and creating a culture of care, where our colleagues become family. Since 1957, our colleagues and our guests have been at the heart of our business and helped Hyatt become one of the best and fastest-growing hospitality brands in the world. Our transformative growth and the addition of new hotels, brands, and business lines can open the door for exciting career and growth opportunities for our colleagues.

As we continue to grow, we never lose sight of what's most important: People. We turn trips into journeys, encounters into experiences, and jobs into careers.

Why Now?\nThis is an exciting time to be at Hyatt. We are growing rapidly and are looking for passionate changemakers to be a part of our journey. The hospitality industry is resilient and continues to offer dynamic opportunities for upward mobility, and Hyatt is no exception.

How We Care for Our People\nWhat sets us apart is our purpose-to care for people so they can be their best. Every business decision is made through the lens of our purpose, and it informs how we have and will continue to support each other as members of the Hyatt family. Our care for our colleagues is the key to our success. We're proud to have earned a place on Fortune's prestigious 100 Best Companies to Work For® list for the last ten years. This recognition is a testament to the tremendous way our Hyatt family continues to come together to care for one another, our commitment to a culture of inclusivity, empathy and respect, and making sure everyone feels like they belong.

We're proud to offer exceptional corporate benefits which include:

Annual allotment of free hotel stays at Hyatt hotels globally

Flexible work schedule

Work-life benefits including wellbeing initiatives such as a complimentary Headspace subscription, and a discount at the on-site fitness center

A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption

Paid Time Off, Medical, Dental, Vision, 401K with company match

Who You Are\nAs our ideal candidate, you understand the power and purpose of our culture of care and embody our core values of Empathy, Inclusion, Integrity, Experimentation, Respect, and Wellbeing. You enjoy working with others, are results-driven, and are looking for a variety of opportunities to develop personally and professionally.

The Role\nThe Social Media Manager, Global Luxury Brands, leads social strategy and execution across Hyatt's luxury brands-ensuring our channels express each brand's point of view with consistency, cultural relevance, and luxury-level creative standards. This role partners closely with Global Brand Marketing, Brand Strategy, Communications/PR, Paid Media, CRM, and regional teams to bring campaigns, openings, partnerships, and always-on storytelling to life across platforms-translating brand strategy into content that builds equity and drives performance.

Responsibilities

Own global social strategy, channel planning, and editorial calendars across luxury brands and key platforms

Lead end-to-end execution for major brand moments (campaign launches, openings, partnerships, brand activations, property openings), ensuring social is integrated across creative, PR, and paid media

Develop high-quality content ecosystems and brief creative partners/agencies with clear direction, elevated standards, and platform-native thinking

Ensure brand voice and visual consistency across social-protecting distinct brand identities while aligning to a global luxury standard

Partner with Paid Media to align organic and paid social strategy, optimize content performance, and deliver campaign learnings

Coordinate with Communications/PR, legal, and centralized support teams on community management guidelines, escalation protocols, and real-time response support during high-visibility moments

Create toolkits, playbooks, and governance to enable regions and properties to execute locally with consistency and nuance through a brand lens

Track performance and report insights (content effectiveness, channel trends, audience growth, engagement quality), translating analytics into clear recommendations

Support cross-functional special initiatives, including creator/influencer programs, content capture moments, and brand storytelling projects

Qualifications\nExperience Required

5+ years of experience in social media strategy and execution (brand or agency), ideally within luxury, lifestyle, travel, hospitality, fashion/beauty, or culturally-led brands

Demonstrated experience leading social strategy, content development, and campaign execution across multiple stakeholders and workstreams

Strong command of platform best practices and performance drivers (Instagram, TikTok, YouTube, LinkedIn, Pinterest, etc.), including evolving formats and audience behaviors.

Experience Preferred

Bachelor's degree in Marketing, Communications, Media, Business, or a related field

Experience with social publishing, listening, and analytics tools (e.g., Sprinklr, Sprout Social, Brandwatch, Later, CreatorIQ-or comparable platforms)

Experience partnering with Paid Media and CRM teams to align messaging and maximize impact across the funnel

Experience establishing social governance and enabling regional/property teams with toolkits and standards

Luxury/hospitality experience and/or global brand portfolio experience across multiple brand identities

The salary range for this position is $110,000 to $116,000. This position is also eligible to earn incentive awards, an annual bonus, monthly or quarterly incentives, etc.

The final pay rate/salary offered to the successful candidate will depend on experience, skill level, and other qualifications for the role, as well as the location of the performance of work. Pay for the successful candidate will meet local requirements, including the local minimum wage rate.

The position responsibilities outlined above are in no way to be construed as all-encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.

We welcome you:\nResearch shows that individuals tend to apply to jobs only if they meet all the listed job qualifications. Unsure if you check every box, but feeling inspired to enhance your career? Apply. We'd love to consider your unique experiences and how you could make Hyatt even better.

We value our relationships with recruitment partners and require that agencies contact us first before submitting any candidates. Hyatt will not be responsible for any fees and obligations associated with unsolicited submissions unless a formal agreement is in place.

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