Marketing Operations Specialist – Austin, TX – Full Time
A hands-on marketing automation and funnel expert who will own the build, optimization, and execution of high-converting funnels.
About Hammer Media LLC Hammer Media is the digital media company that represents Caleb Hammer and his YouTube Channels. We’ve also launched DollarWise, a financial health platform built to extend our impact beyond content. DollarWise gives users personalized tools and resources to improve their money habits and take control of their financial future. Amassing over 2 million subscribers and over 3 billion views in 3 years, our hit show Financial Audit is one of the fastest growing channels on the internet. DollarWise leverages the insights and lessons from the show to provide practical tools and resources that empower people to build better financial habits. Together, the Hammer Media brand and DollarWise platform are creating a powerful ecosystem for financial literacy, accountability, and long-term growth.
Description About the Role
The Marketing Operations Specialist is a hands‑on marketing automation and funnel expert who will own the build, optimization, and execution of high‑converting funnels across all Hammer Media products. In this role, you’ll be the in‑house GoHighLevel specialist—partnering closely with Marketing and Creative to launch, test, and iterate funnels, landing pages, and email automations at speed. You’ll translate strategy into execution, continuously improving conversion rates, user experience, and performance in a fast‑moving, high‑growth environment.
This role is based in our Austin, TX office and requires you to be in the office five days a week.
What You’ll Do:
Build, maintain, and optimize sales funnels and landing pages in GoHighLevel for all Hammer Media products
Create and manage email workflow automations and CRM sequences aligned with marketing strategy and campaign needs
Collaborate with the Paid Advertising Manager, Senior Copywriter, Graphic Designer, and Project Manager to execute funnel builds and updates
Design and implement A/B tests for funnels, landing pages, and email workflows to improve conversion rates
Respond quickly to urgent requests for single‑page funnels, popup updates, banner changes, and landing page modifications
Integrate and manage GoHighLevel functionality including payment processors, analytics tracking, and marketing automation tools
Handle minor customer service tasks and CRM management within GoHighLevel as needed
Serve as the in‑house GoHighLevel expert, troubleshooting issues and maximizing platform capabilities
Execute funnel strategy provided by the Head of Marketing and Paid Advertising Manager with speed and accuracy
Ensure all funnels and automations are optimized for user experience, conversion, and brand consistency
Who You Are:
3‑5+ years of experience in marketing automation and CRM management
Proven ability to build and optimize high‑converting funnels
Proficient in major funnel and page‑building platforms, specifically GoHighLevel
Demonstrated ability to build analytics reports and dashboards
Deep understanding of direct‑response marketing, user psychology, and conversion rate optimization
Comfortable operating in a fast‑paced, high‑growth startup environment where priorities shift and speed matters without sacrificing quality
What We Offer:
Competitive compensation aligned with experience and performance impact
Supportive and collaborative team that values your voice and ideas
Growth potential and ongoing learning opportunities in digital marketing
Unlimited PTO
Health benefits and 401(k) with match
East Austin office with a stocked snack bar
Quarterly team building activities and events
#J-18808-Ljbffr
About Hammer Media LLC Hammer Media is the digital media company that represents Caleb Hammer and his YouTube Channels. We’ve also launched DollarWise, a financial health platform built to extend our impact beyond content. DollarWise gives users personalized tools and resources to improve their money habits and take control of their financial future. Amassing over 2 million subscribers and over 3 billion views in 3 years, our hit show Financial Audit is one of the fastest growing channels on the internet. DollarWise leverages the insights and lessons from the show to provide practical tools and resources that empower people to build better financial habits. Together, the Hammer Media brand and DollarWise platform are creating a powerful ecosystem for financial literacy, accountability, and long-term growth.
Description About the Role
The Marketing Operations Specialist is a hands‑on marketing automation and funnel expert who will own the build, optimization, and execution of high‑converting funnels across all Hammer Media products. In this role, you’ll be the in‑house GoHighLevel specialist—partnering closely with Marketing and Creative to launch, test, and iterate funnels, landing pages, and email automations at speed. You’ll translate strategy into execution, continuously improving conversion rates, user experience, and performance in a fast‑moving, high‑growth environment.
This role is based in our Austin, TX office and requires you to be in the office five days a week.
What You’ll Do:
Build, maintain, and optimize sales funnels and landing pages in GoHighLevel for all Hammer Media products
Create and manage email workflow automations and CRM sequences aligned with marketing strategy and campaign needs
Collaborate with the Paid Advertising Manager, Senior Copywriter, Graphic Designer, and Project Manager to execute funnel builds and updates
Design and implement A/B tests for funnels, landing pages, and email workflows to improve conversion rates
Respond quickly to urgent requests for single‑page funnels, popup updates, banner changes, and landing page modifications
Integrate and manage GoHighLevel functionality including payment processors, analytics tracking, and marketing automation tools
Handle minor customer service tasks and CRM management within GoHighLevel as needed
Serve as the in‑house GoHighLevel expert, troubleshooting issues and maximizing platform capabilities
Execute funnel strategy provided by the Head of Marketing and Paid Advertising Manager with speed and accuracy
Ensure all funnels and automations are optimized for user experience, conversion, and brand consistency
Who You Are:
3‑5+ years of experience in marketing automation and CRM management
Proven ability to build and optimize high‑converting funnels
Proficient in major funnel and page‑building platforms, specifically GoHighLevel
Demonstrated ability to build analytics reports and dashboards
Deep understanding of direct‑response marketing, user psychology, and conversion rate optimization
Comfortable operating in a fast‑paced, high‑growth startup environment where priorities shift and speed matters without sacrificing quality
What We Offer:
Competitive compensation aligned with experience and performance impact
Supportive and collaborative team that values your voice and ideas
Growth potential and ongoing learning opportunities in digital marketing
Unlimited PTO
Health benefits and 401(k) with match
East Austin office with a stocked snack bar
Quarterly team building activities and events
#J-18808-Ljbffr