Associate Brand Marketing Manager, Beverages
Taco Bell, Irvine, California, United States, 92713
Job Description
As the Associate Brand Manager, Beverages, you will play a key role in supporting and shaping Taco Bell’s fast‑growing beverage business and helping drive one of our newest beverage concepts, Live Más Café. As part of the beverage category team, you will help lead the development and execution of breakthrough, multi‑channel marketing campaigns that drive sales, build brand love, and strengthen Taco Bell’s position as a beverage destination.
This position reports to the Manager, Beverage Marketing, and plays an integral role in advancing our ambition to build a multi‑billion‑dollar beverage business.
Responsibilities
Lead and support Live Más Café beverage marketing campaigns, from developing creative briefs and guiding creative development to in‑market execution in partnership with cross‑functional and agency teams.
Partner with cross‑functional teams (Advertising, Food Innovation, Consumer Insights, Operations, Finance, Sales Analysis, Supply Chain, Architecture & Development, Local Store Marketing) to develop integrated, multi‑channel activations that support the Live Mas Café calendar and effectively engage target consumers.
Interpret and use consumer insights to inform decision‑making, leveraging research, testing, and performance data to inform briefs, platform strategy, and messaging.
Help build Live Más Café as a destination by supporting menu storytelling, merchandising, digital experiences, and launch communications.
Help craft compelling presentations for partners at all levels, effectively communicating business challenges, opportunities, and recommendations.
Manage cross‑functional inputs, timelines, and routing, ensuring creative consistency, compliance, and on‑time delivery.
Lead cross‑functional meetings – providing key updates and seeking out critical cross‑functional input to move projects forward.
Partner with Coach to develop strategic documents for program recommendations, launch & promotional plans, and alignments within established processes.
Monitor category trends, competitive activity, and cultural beverage shifts to inform strategic recommendations and long‑range roadmap planning.
Qualifications
4+ years of experience in brand management or related roles.
BA or BS Degree; MBA preferred.
Ad agency experience is a plus.
1‑2 years’ experience with project management, cross‑functional coordination/organization.
1+ years’ experience with creative or communication brief writing.
Microsoft Office, Strong PowerPoint skills a must.
Strong internal motivation, intellectual curiosity, logical yet flexible thinking, and desire to have a large impact on our organization.
Strong organizational skills, with the ability to work independently and multi‑task in a complex, fast‑paced, and deadline‑driven environment.
Resourceful nature, with strong problem‑solving and interpersonal communication skills.
Benefits
Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year‑round flex day Friday.
Onsite childcare through Bright Horizons.
Onsite dining center and game room (yes, there is a Taco Bell inside the building).
Onsite dry cleaning, laundry services, carwash.
Onsite gym with fitness classes and personal trainer sessions.
Up to 4 weeks of vacation per year plus holidays and time off for volunteering.
Generous parental leave for all new parents and adoption assistance program.
401(k) with a 6% matching contribution from Yum! Brands with immediate vesting.
Comprehensive medical & dental including prescription drug benefits and 100% preventive care.
Discounts, free food, swag and… honestly, too many good benefits to name.
Salary $109,400 to $118,000 annually + bonus eligibility + benefits. The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job‑related factors.
EEO Statement Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.
Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.
US Job Seekers/Employees – To view the "Know Your Rights" poster, click here. You may also access Taco Bell’s Pay Transparency Policy Statement.
Employment eligibility to work with Taco Bell in the U.S. is required as the company will not pursue visa sponsorship for this position.
California Residents: For more information about the categories of personal information we collect from you and how we use, sell, and share that information, please see our Privacy Notice for California Employees here.
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This position reports to the Manager, Beverage Marketing, and plays an integral role in advancing our ambition to build a multi‑billion‑dollar beverage business.
Responsibilities
Lead and support Live Más Café beverage marketing campaigns, from developing creative briefs and guiding creative development to in‑market execution in partnership with cross‑functional and agency teams.
Partner with cross‑functional teams (Advertising, Food Innovation, Consumer Insights, Operations, Finance, Sales Analysis, Supply Chain, Architecture & Development, Local Store Marketing) to develop integrated, multi‑channel activations that support the Live Mas Café calendar and effectively engage target consumers.
Interpret and use consumer insights to inform decision‑making, leveraging research, testing, and performance data to inform briefs, platform strategy, and messaging.
Help build Live Más Café as a destination by supporting menu storytelling, merchandising, digital experiences, and launch communications.
Help craft compelling presentations for partners at all levels, effectively communicating business challenges, opportunities, and recommendations.
Manage cross‑functional inputs, timelines, and routing, ensuring creative consistency, compliance, and on‑time delivery.
Lead cross‑functional meetings – providing key updates and seeking out critical cross‑functional input to move projects forward.
Partner with Coach to develop strategic documents for program recommendations, launch & promotional plans, and alignments within established processes.
Monitor category trends, competitive activity, and cultural beverage shifts to inform strategic recommendations and long‑range roadmap planning.
Qualifications
4+ years of experience in brand management or related roles.
BA or BS Degree; MBA preferred.
Ad agency experience is a plus.
1‑2 years’ experience with project management, cross‑functional coordination/organization.
1+ years’ experience with creative or communication brief writing.
Microsoft Office, Strong PowerPoint skills a must.
Strong internal motivation, intellectual curiosity, logical yet flexible thinking, and desire to have a large impact on our organization.
Strong organizational skills, with the ability to work independently and multi‑task in a complex, fast‑paced, and deadline‑driven environment.
Resourceful nature, with strong problem‑solving and interpersonal communication skills.
Benefits
Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year‑round flex day Friday.
Onsite childcare through Bright Horizons.
Onsite dining center and game room (yes, there is a Taco Bell inside the building).
Onsite dry cleaning, laundry services, carwash.
Onsite gym with fitness classes and personal trainer sessions.
Up to 4 weeks of vacation per year plus holidays and time off for volunteering.
Generous parental leave for all new parents and adoption assistance program.
401(k) with a 6% matching contribution from Yum! Brands with immediate vesting.
Comprehensive medical & dental including prescription drug benefits and 100% preventive care.
Discounts, free food, swag and… honestly, too many good benefits to name.
Salary $109,400 to $118,000 annually + bonus eligibility + benefits. The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job‑related factors.
EEO Statement Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.
Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.
US Job Seekers/Employees – To view the "Know Your Rights" poster, click here. You may also access Taco Bell’s Pay Transparency Policy Statement.
Employment eligibility to work with Taco Bell in the U.S. is required as the company will not pursue visa sponsorship for this position.
California Residents: For more information about the categories of personal information we collect from you and how we use, sell, and share that information, please see our Privacy Notice for California Employees here.
#J-18808-Ljbffr