Search Engine Optimization Manager

The Opportunity

We are looking for a forward-thinking SEO / GEO Manager who understands that search has evolved far beyond blue links.

In this role, you will lead the evolution of organic discovery by bridging traditional SEO with Generative Engine Optimization (GEO). Your mission is to ensure that when patients, caregivers, or Healthcare Professionals ask questions on Google, AI Overviews, ChatGPT, or other generative platforms, they receive accurate, compliant, and high-quality information.

You will operate at the intersection of technology, marketing, and regulation, driving AI-ready content strategies while navigating complex Medical, Legal, and Regulatory (MLR) review processes. You will also provide strategic direction and oversight to an external SEO agency partner.

Key Responsibilities

Advanced SEO & GEO Strategy

• Lead organic search strategy beyond keywords, ensuring search engines understand relationships between brands, conditions, and scientific data.
• Own Generative Engine Optimization (GEO) and Answer Engine Optimization strategies for AI-driven platforms, including AI Overviews and LLM-based search experiences.
• Audit and optimize content for AI visibility with a focus on citation authority, structured data, and content architecture.
• Oversee technical SEO health across a portfolio of websites using Google Search Console and related tools.
• Drive implementation of advanced Schema markup such as MedicalWebPage, Drug, and FAQ to improve machine readability.
• Collaborate with agency partners to develop compliant AI workflows that support SEO tasks such as metadata generation and AI search analysis.
• Make content recommendations for conversational and question-based queries, ensuring NLP models can easily retrieve and surface accurate answers.
• Stay ahead of emerging AI search trends and translate them into scalable SEO practices.

Cross-Functional Leadership & MLR Navigation

• Serve as a bridge between fast-moving SEO initiatives and regulated MLR requirements.
• Partner closely with Medical, Legal, and Regulatory stakeholders to align SEO execution with compliance standards.
• Educate internal teams and senior leadership on GEO, AI search, and the business impact of modern SEO.
• Manage external SEO agencies and hold them accountable for performance tied to engagement quality and sentiment, not just traffic.

Who You Are

• A seasoned SEO professional with deep roots in traditional search and a strong appetite for AI-driven disruption.
• A technical expert who understands how LLMs retrieve information, including retrieval-augmented generation (RAG), and how to structure content accordingly.
• A strong communicator who can explain technical SEO and GEO concepts to non-technical, compliance-focused stakeholders.
• A proactive changemaker who defines best practices rather than waiting for them to be written.

Qualifications

• 7+ years of experience in SEO or Digital Marketing.
• 2+ years of experience in a highly regulated industry such as Pharma, Biotech, Finance, or Insurance.
• Demonstrated understanding of GEO and AI-driven search behavior; hands-on experience optimizing for generative platforms is a strong plus.
• Deep technical knowledge of Schema.org, structured data, and knowledge graph concepts.
• Experience navigating MLR or PRC review cycles.
• Strong influencing skills with the ability to communicate technical concepts clearly and effectively.

Why This Role Matters

Search behavior is changing rapidly. This role sits at the forefront of how regulated industries show up in AI-powered discovery environments. You will help define what compliant, high-impact SEO and GEO looks like in the years ahead.

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