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Marketing Business Analyst

Lansweeper NV, Austin, TX, US, 78716

Duration: Full Time

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Context & Impact

Were opening a new Marketing Business Analyst position to strengthen data?driven go?to?market decision?making and accelerate pipeline generation.

This role operates at the crossroads of Marketing, Revenue Operations, Data and BI, and Sales acting as the analytical glue that turns fragmented data and inconsistent definitions into a single, trusted view of marketing performance and pipeline impact.

Your goal: deliver trustworthy, actionable marketing analytics that improve conversion rates and pipeline velocity from Lead ? MQL ? Opportunity ? Closed Won over the next 612 months.

Challenge

The main challenges youll face are:

  • Building consistent, unified views of marketing data across multiple tools and teams
  • Translating analytics into clear, actionable insights for leadership decision?making
  • Driving ROI improvements through smarter budget allocation and funnel optimisation

    Key Responsibilities

    • Own recurring marketing performance reporting: weekly snapshots, monthly business reviews (ITO, ISV, MSP), and quarterly Marketing BR deck
    • Deliver clear narrative insights on whats working, whats not, and why by region, GTM motion, channel, and campaign
    • Analyze funnel performance (Lead ? MQL ? SQL ? Opportunity ? Closed Won), identify drop?offs, bottlenecks, and coordinate fixes
    • Evaluate channels, audience segments, and campaign types to surface the fastest and most profitable deal sources
    • Conduct ROI analysis and forecasting for marketing campaigns, tracking cost per lead, CAC, payback, and CLV
    • Build and maintain forecasting models connecting marketing inputs to pipeline and revenue outcomes
    • Partner with Marketing Ops, RevOps, and BI teams to improve tracking, dashboards, attribution, and data quality
    • Maintain KPI definitions, data dictionaries, and document data transformations and lineage for marketing?critical views
    • Drive self?service analytics enablement by designing user?friendly dashboards and running workshops or office hours

    Key Requirements

    Hard skills:

    • Proven experience in Marketing Analytics or Business Intelligence for B2B SaaS
    • Strong data visualisation skills and experience building Salesforce and BI dashboards (Discern, Snowflake)
    • Proficiency in SQL and manipulating large datasets from multiple sources
    • Knowledge of Salesforce, Pardot, Salesforce Data Cloud, and web analytics (GA4, Google Tag Manager)
    • Expertise in attribution modelling, funnel analytics, ROI, CAC, payback, and CLV metrics
    • Familiarity with A/B testing and core statistical concepts (significance, confidence intervals, test design)
    • Bachelors or Masters degree in Business Analytics, Marketing, Data Science, or related field

    Soft skills:

    • Analytical, structured thinker with exceptional problem?solving and attention to detail
    • Excellent storytelling with data turning complex insights into actionable executive narratives
    • Highly collaborative across Marketing, Sales, RevOps, and BI, influencing without direct authority
    • Autonomous, organised, and results?driven, with a bias toward continuous improvement


    Our Offer
    • Competitive salary aligned with market benchmarks
    • Benefits package adapted to local regulations
    • Career growth and continuous learning opportunities
    • Hybrid work model for employees near a Lansweeper office (min.2 days/week onsite)
    • Collaborative, global team environment across Europe and North America


    Company Info

    Lansweeper is the Technology Asset Intelligence platform that transforms raw asset data into trusted, actionable insightsspanning hardware, software, cloud, IoT, and OT.

    With a single solution, organizations gain full visibility across their technology estate, empowering IT, security, operations and finance teams to make smarter, faster decisions.

    We help our customers:

    • Tame hybrid infrastructures
    • Manage compliance risks
    • Reduce complexity by delivering timely, accurate visibility and seamless integration into their ecosystems

    From universal asset discovery to AI?powered intelligence, Lansweeper delivers clarity and confidence to organizations worldwide.

    Our culture is built on four values:

    • One Team united across boundaries
    • We Care customers and people at the center
    • We Grow learning, sharing, improving
    • We Deliver focusing on what truly matters


    Team Info

    Youll join our cross?functional Growth Operations team, working closely with Marketing, RevOps, Data Engineering, and Sales Operations.

    Team size: approximately46 professionals, distributed across Europe and North America.

    Call to Action

    Ready to join us? Click Apply now or share this role with someone in your network.

    US: Diversity Statement Equal Employment Opportunity It is Lansweepers policy to provide equal employment opportunity to all applicants and employees. Lansweeper disapproves of, and will not tolerate, unlawful discrimination against any applicant or employee because of race, color, national origin or ancestry, gender (including pregnancy, childbirth, or related medical conditions), gender identity, age, religion, disability, family care status, veteran status, marital status, sexual orientation, or any other basis protected by local, state, or federal laws.


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