Way.com is building the first automotive services ecosystem, connecting businesses with customers who use Way for cash-back automotive benefits. Way provides customers with discounts and services including parking discounts, gas cash back, car wash benefits and savings on repair and maintenance.
We are seeking a Director of Product Marketing with deep insurance expertise to lead go-to-market strategy, positioning, and messaging for Way’s offerings to the insurance industry, with additional ownership of product marketing for the parking vertical.
The Role This role owns end-to-end product marketing for Way’s products for these two verticals, including positioning, launches and sales enablement. You will work closely with Product, Sales, Legal, and the rest of the Marketing team to articulate the benefits of Way memberships as a value-added services for insurance companies and agencies and parking operators, turning complex offerings into clear, compliant, and compelling value propositions. Responsibilities Lead product positioning, messaging, and value propositions for Way’s insurance and parking products. Develop and execute go-to-market strategies for new products, launches, and major feature releases. Build deep understanding of insurance and parking customer segments, regulatory requirements, and competitive dynamics. Create and maintain core product marketing assets including sales decks, website copy, FAQs, disclosures, and enablement materials. Partner closely with Product Management to influence roadmap priorities based on market needs. Enable Sales and Partnerships teams with compliant messaging, objection handling, and competitive battlecards. Support demand generation with insurance and parking-focused campaigns, case studies, and thought leadership. Qualifications 4–8+ years of experience in product marketing or content marketing in a B2B industry. Strong understanding of insurance distribution, underwriting considerations, and regulatory environments. Proven success leading insurance product launches and go-to-market initiatives. Ability to simplify complex, regulated products into clear customer value. Excellent written, verbal, and presentation skills. Comfort working cross-functionally with product, legal, compliance, and partnerships teams. Ability to work from the Way Fremont office 4x a week. Why Way? Opportunity to shape insurance product marketing at a fast-growing auto services platform. High-impact role with visibility across executive leadership and strategic partners. Blend of strategic ownership and hands-on execution in a regulated category.
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The Role This role owns end-to-end product marketing for Way’s products for these two verticals, including positioning, launches and sales enablement. You will work closely with Product, Sales, Legal, and the rest of the Marketing team to articulate the benefits of Way memberships as a value-added services for insurance companies and agencies and parking operators, turning complex offerings into clear, compliant, and compelling value propositions. Responsibilities Lead product positioning, messaging, and value propositions for Way’s insurance and parking products. Develop and execute go-to-market strategies for new products, launches, and major feature releases. Build deep understanding of insurance and parking customer segments, regulatory requirements, and competitive dynamics. Create and maintain core product marketing assets including sales decks, website copy, FAQs, disclosures, and enablement materials. Partner closely with Product Management to influence roadmap priorities based on market needs. Enable Sales and Partnerships teams with compliant messaging, objection handling, and competitive battlecards. Support demand generation with insurance and parking-focused campaigns, case studies, and thought leadership. Qualifications 4–8+ years of experience in product marketing or content marketing in a B2B industry. Strong understanding of insurance distribution, underwriting considerations, and regulatory environments. Proven success leading insurance product launches and go-to-market initiatives. Ability to simplify complex, regulated products into clear customer value. Excellent written, verbal, and presentation skills. Comfort working cross-functionally with product, legal, compliance, and partnerships teams. Ability to work from the Way Fremont office 4x a week. Why Way? Opportunity to shape insurance product marketing at a fast-growing auto services platform. High-impact role with visibility across executive leadership and strategic partners. Blend of strategic ownership and hands-on execution in a regulated category.
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