Carson is transforming the way apartment buildings operate. We partner with owners and operators to replace outdated, fragmented systems with a single, modern platform that actually works in the real world. We’ve deployed our technology across hundreds of buildings — and we’re only getting started.
As we enter our next phase of private equity-backed growth, we’re looking for a high‑velocity, data‑driven sales leader who can build, scale, and manage a hybrid sales organization. This is a hands‑on role for someone who thrives on process discipline, loves working with channel partners, and wants to make an outsized impact alongside a small, high‑performing team that’s reshaping the multifamily industry.
Role Overview The VP of Sales serves as the revenue leader for Carson’s unified access and resident experience platform serving the multifamily real estate market. This role owns the full sales motion — from outbound prospecting to deal close — across both direct sales and high‑volume dealer/channel partnerships, ensuring seamless handoff to implementation.
The VP of Sales partners closely with Marketing, Product, Operations, Finance, and Executive stakeholders to drive revenue growth, scale our go‑to‑market systems, and establish rigorous sales processes that enable predictable pipeline generation and conversion. You’ll develop, lead and manage a hybrid team of direct Account Executives, channel/dealer representatives, and outbound Business Development Representatives while personally carrying quota early on to model best practices and maintain product fluency.
We’re looking for an operator who is deeply process‑oriented, brings strict sales discipline, and has extensive experience managing high‑volume dealer/channel partnerships. You’re excited by PropTech — the idea that your sales efforts help property managers and residents experience their buildings in entirely new ways. And you’re ready to roll up your sleeves and build a world‑class sales organization from the ground up.
Key Responsibilities
Sales Leadership & Strategy
Define and execute revenue strategy across direct and channel sales motions to achieve aggressive growth targets.
Serve as the sales leader within the company and a core participant in executive decision‑making.
Partner with Product and Operations leadership to shape roadmaps, pricing strategies, and go‑to‑market priorities.
Analyze sales activity, deal trends, and customer feedback to inform product roadmap and feature prioritization.
Lead, manage, and develop a hybrid sales organization of direct AEs, channel/dealer reps, and outbound BDRs.
Build and mentor a high‑performing team focused on execution, accountability, and continuous improvement.
Carry a personal quota and actively sell early on to demonstrate mastery of the product and sales process.
Own hiring plans, team structure, performance management, and career development for sales professionals.
Channel & Dealer Partnership Program
Oversee and scale a high‑volume dealer/channel sales motion, managing 30–50+ dealer partnerships.
Establish onboarding, training, and enablement programs to ensure dealer success and alignment with company standards.
Develop partner certification processes, performance tracking, and incentive structures to drive channel productivity.
Serve as executive relationship owner for strategic dealer partners and key channel accounts.
Sales Process & CRM Excellence
Implement rigorous CRM discipline and own sales HubSpot usage, data hygiene, and reporting accuracy.
Create structured sales processes with clear stages, expectations, and follow‑through to eliminate loose ends.
Ensure deals are scoped correctly from start to finish and align with operational realities for downstream property managers and resident usage.
Establish forecasting methodologies, pipeline management disciplines, and deal review cadences.
Outbound Prospecting & Demand Generation
Strengthen outbound prospecting motions and implement/optimize usage of Salesloft/Outreach and other sales engagement tools.
Lead customer mapping and whitespace analysis for top accounts to guide prioritization and resource allocation.
Develop repeatable outbound playbooks that can be scaled across the team and dealer network.
Partner with Marketing to align messaging, content, and campaign strategy with sales priorities.
Improve the team’s product fluency and equip reps to handle client challenges confidently.
With Marketing, create sales collateral, pitch decks, objection‑handling guides, and competitive positioning materials.
Model best practices and work in the trenches alongside the team to drive results.
Cross‑Functional Collaboration
Collaborate cross‑functionally to ensure seamless handoff from sales to implementation with clear ownership and accountability.
Act as the primary revenue escalation point for Product, Customer Success, and Executive teams.
Communicate market insights, competitive dynamics, and customer needs in actionable terms to leadership.
Lead deal structuring and contract negotiation for complex, multi‑site opportunities.
Scope & Authority
Executive ownership of Carson’s sales function and revenue strategy.
The final decision‑maker on sales processes, channel partnerships, and go‑to‑market resource allocation.
Accountable for revenue targets, pipeline health, and sales team performance across direct and channel motions.
Responsible for sales operations, CRM management, sales technology stack, and team development.
Qualifications & Expertise
Proven success building and managing partner channels at high volume (30–50+ dealer relationships).
Strong leadership experience managing both direct and channel sales teams, including Account Executives and Business Development Representatives.
Demonstrated ability to exceed sales quota and run high‑velocity mid‑market deals.
Expertise managing sales activity, ensuring accurate data reporting, and tracking metrics in HubSpot or similar CRM platforms.
Strong technical and integration fluency; ability to understand and articulate complex PropTech solutions.
Solid understanding of prop‑tech and multifamily real estate industry strongly preferred.
Located in or willing to relocate to New York City.
Why You’ll Love Working at Carson
Join a tight‑knit, inclusive team that’s smart, grounded, and genuinely excited to hear your ideas (and act on them).
A hands‑on leadership opportunity where you’ll build and scale a revenue engine from the ground up.
Build real relationships with influential leaders across multifamily real estate and property technology.
Meaningful equity — you’re helping build this, not just working here.
Unlimited PTO (we trust adults to manage their time).
Enjoy a hybrid work setup with in‑office time at our Union Square office, in the heart of NYC.
Commuter benefits to make getting to the office easier.
401(k) matching.
Compensation Range $200,000 - $300,000 OTE
Equal Opportunity Statement Carson is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
How to Apply To apply, please email careers@carson.live with your resume/CV.
#J-18808-Ljbffr
As we enter our next phase of private equity-backed growth, we’re looking for a high‑velocity, data‑driven sales leader who can build, scale, and manage a hybrid sales organization. This is a hands‑on role for someone who thrives on process discipline, loves working with channel partners, and wants to make an outsized impact alongside a small, high‑performing team that’s reshaping the multifamily industry.
Role Overview The VP of Sales serves as the revenue leader for Carson’s unified access and resident experience platform serving the multifamily real estate market. This role owns the full sales motion — from outbound prospecting to deal close — across both direct sales and high‑volume dealer/channel partnerships, ensuring seamless handoff to implementation.
The VP of Sales partners closely with Marketing, Product, Operations, Finance, and Executive stakeholders to drive revenue growth, scale our go‑to‑market systems, and establish rigorous sales processes that enable predictable pipeline generation and conversion. You’ll develop, lead and manage a hybrid team of direct Account Executives, channel/dealer representatives, and outbound Business Development Representatives while personally carrying quota early on to model best practices and maintain product fluency.
We’re looking for an operator who is deeply process‑oriented, brings strict sales discipline, and has extensive experience managing high‑volume dealer/channel partnerships. You’re excited by PropTech — the idea that your sales efforts help property managers and residents experience their buildings in entirely new ways. And you’re ready to roll up your sleeves and build a world‑class sales organization from the ground up.
Key Responsibilities
Sales Leadership & Strategy
Define and execute revenue strategy across direct and channel sales motions to achieve aggressive growth targets.
Serve as the sales leader within the company and a core participant in executive decision‑making.
Partner with Product and Operations leadership to shape roadmaps, pricing strategies, and go‑to‑market priorities.
Analyze sales activity, deal trends, and customer feedback to inform product roadmap and feature prioritization.
Lead, manage, and develop a hybrid sales organization of direct AEs, channel/dealer reps, and outbound BDRs.
Build and mentor a high‑performing team focused on execution, accountability, and continuous improvement.
Carry a personal quota and actively sell early on to demonstrate mastery of the product and sales process.
Own hiring plans, team structure, performance management, and career development for sales professionals.
Channel & Dealer Partnership Program
Oversee and scale a high‑volume dealer/channel sales motion, managing 30–50+ dealer partnerships.
Establish onboarding, training, and enablement programs to ensure dealer success and alignment with company standards.
Develop partner certification processes, performance tracking, and incentive structures to drive channel productivity.
Serve as executive relationship owner for strategic dealer partners and key channel accounts.
Sales Process & CRM Excellence
Implement rigorous CRM discipline and own sales HubSpot usage, data hygiene, and reporting accuracy.
Create structured sales processes with clear stages, expectations, and follow‑through to eliminate loose ends.
Ensure deals are scoped correctly from start to finish and align with operational realities for downstream property managers and resident usage.
Establish forecasting methodologies, pipeline management disciplines, and deal review cadences.
Outbound Prospecting & Demand Generation
Strengthen outbound prospecting motions and implement/optimize usage of Salesloft/Outreach and other sales engagement tools.
Lead customer mapping and whitespace analysis for top accounts to guide prioritization and resource allocation.
Develop repeatable outbound playbooks that can be scaled across the team and dealer network.
Partner with Marketing to align messaging, content, and campaign strategy with sales priorities.
Improve the team’s product fluency and equip reps to handle client challenges confidently.
With Marketing, create sales collateral, pitch decks, objection‑handling guides, and competitive positioning materials.
Model best practices and work in the trenches alongside the team to drive results.
Cross‑Functional Collaboration
Collaborate cross‑functionally to ensure seamless handoff from sales to implementation with clear ownership and accountability.
Act as the primary revenue escalation point for Product, Customer Success, and Executive teams.
Communicate market insights, competitive dynamics, and customer needs in actionable terms to leadership.
Lead deal structuring and contract negotiation for complex, multi‑site opportunities.
Scope & Authority
Executive ownership of Carson’s sales function and revenue strategy.
The final decision‑maker on sales processes, channel partnerships, and go‑to‑market resource allocation.
Accountable for revenue targets, pipeline health, and sales team performance across direct and channel motions.
Responsible for sales operations, CRM management, sales technology stack, and team development.
Qualifications & Expertise
Proven success building and managing partner channels at high volume (30–50+ dealer relationships).
Strong leadership experience managing both direct and channel sales teams, including Account Executives and Business Development Representatives.
Demonstrated ability to exceed sales quota and run high‑velocity mid‑market deals.
Expertise managing sales activity, ensuring accurate data reporting, and tracking metrics in HubSpot or similar CRM platforms.
Strong technical and integration fluency; ability to understand and articulate complex PropTech solutions.
Solid understanding of prop‑tech and multifamily real estate industry strongly preferred.
Located in or willing to relocate to New York City.
Why You’ll Love Working at Carson
Join a tight‑knit, inclusive team that’s smart, grounded, and genuinely excited to hear your ideas (and act on them).
A hands‑on leadership opportunity where you’ll build and scale a revenue engine from the ground up.
Build real relationships with influential leaders across multifamily real estate and property technology.
Meaningful equity — you’re helping build this, not just working here.
Unlimited PTO (we trust adults to manage their time).
Enjoy a hybrid work setup with in‑office time at our Union Square office, in the heart of NYC.
Commuter benefits to make getting to the office easier.
401(k) matching.
Compensation Range $200,000 - $300,000 OTE
Equal Opportunity Statement Carson is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
How to Apply To apply, please email careers@carson.live with your resume/CV.
#J-18808-Ljbffr