Affiliate & Influencer Growth Manager New Los Angeles
Goodr Llc, Los Angeles, California, United States, 90079
OUR VALUES
We have two core values: Fun & Authenticity.
FUN = Being sh*tty isn’t fun. Taking pride in your work, finding joy in being GREAT, and celebrating wins… and losses. That’s fun!
AUTONOMY = We practice autonomy, empowerment, and accountability so that every team member can be in control of their own life.
SUSTAINABILITY = We think Earth’s pretty rad. That’s why we take action wherever possible to limit our impact on the planet.
1% FOR THE PLANET MEMBER: 1% of goodr’s annual sales go directly to environmental organizations.
goodr celebrates every Earth Day by releasing limited‑edition sunglasses with frames made from 100% recycled materials—and the packaging is 100% sustainable, too!
ABOUT THE ROLE Do you just get Influencers? You know…those magical beings who can turn avocado toast into a lifestyle brand and make us question if we really need a second cup of coffee (spoiler: we do!). If you live and breathe creature culture and know how to spot the next big thing, this role is for you.
The Affiliate & Influencer Growth Manager owns and scales goodr’s creator ecosystem across paid influencer campaigns and affiliate‑driven revenue. Sitting at the intersection of brand, growth, finance, and data, this role blends storytelling with performance to turn creators into a measurable, scalable growth channel.
You’ll build long‑term creator partnerships, fuel GTM moments, and ensure influencer and affiliate programs deliver both cultural impact and real business results. All while keeping things fun, smart, and on‑brand.
RESPONSIBILITIES
Design, launch, and scale an influencer affiliate program from inception, delivering the strategic roadmap, affiliate strategy, and hands‑on implementation.
Drive the strategy, execution, and optimization of all paid influencer and affiliate programs to meet both brand awareness and revenue targets.
Identify, vet, and recruit creators across social commerce platforms who align with brand voice and campaign objectives.
Develop comprehensive briefs, contracts, and performance playbooks to guide creator content and ensure brand alignment.
Manage the full lifecycle of creator relationships, including onboarding, contract negotiation, payouts, and long‑term loyalty incentives.
Own the influencer affiliate marketing program by setting commission structures and CPA targets to ensure profitable ROI and contribution margin.
Manage and scale the affiliate program through active coaching and by transitioning high‑performing brand ambassadors into revenue‑driving roles.
Collaborate with Paid Media and Social teams on content whitelisting, paid amplification, and multi‑channel content reuse.
Partner with Finance, Legal, and Business Intelligence teams to manage budgets, ensure FTC compliance, and maintain attribution accuracy.
Define success metrics and produce regular performance readouts to forecast growth and share actionable insights with leadership.
Maintain high standards for content quality and brand safety across all active partnerships.
Manage day‑to‑day program operations independently while escalating material risks or budget variances as needed.
No direct reports – you get to lead the affiliate strategy, without managing your fellow flamingos.
This role is in the Impression Marketing team and will report directly to the Awareness Marketing Manager.
Perform other related duties as assigned.
ABOUT THE IDEAL CANDIDATE
May or may not have a degree…we don’t care (bonus points for Basset Hound Science or Dinosaur Law).
3+ years experience in affiliate and influencer marketing with a proven track record of managing TikTok Shop and/or Instagram programs.
BIG bonus points if you’ve worked with Amazon and YouTube affiliate programs.
Affiliate software experience is a must!
Strong analytical, forecasting, and performance optimization skills.
Familiarity with affiliate platforms, creator tools, and attribution analytics.
Comfortable working with KPIs, dashboards, and revenue targets.
Highly organized, proactive, and able to manage multiple initiatives with urgency.
Collaborative, curious, and motivated by building high‑impact growth programs.
Proven track record of revenue ownership.
Ability to contribute fresh ideas and guide influencers on producing high‑quality, engaging content.
Excellent organizational and project management skills, with the ability to manage multiple projects simultaneously.
Loves the work more than a paycheck.
Thinks planning and organizing are fun.
Loves to create order out of chaos.
Is happy to give away credit to their team.
Loves getting and giving feedback.
Is into personal growth.
Thinks Fun is doing great work (not just partying).
Is proactive and an independent problem solver! (Can you google a question?)
WHAT YOU GET
A role at a company that is going to the moon.
The opportunity to show up every day and have fun.
The ability to learn and grow as a person.
Paid vacation (we encourage you to take time off!).
Flexible work environment (want to go for a run at 11am on Wednesday, go for it!).
Paycheck…obviously. Salary range:
$100k-$115k , final offer will be made within this range based on experience.
Medical, Dental, and Vision benefits.
401(k) with company matching.
Financial Wellness Counseling.
No Visa Sponsorship is available for this position.
NEXT STEPS
Application
Fill out a form with basic questions
30 minute introductory interview with HR team member
30 minute panel interviews with peers and manager
Final assignment and presentation
Offer!
TO GET THE PROCESS STARTED
Cover letter showing your personality. Seriously. No boring corporate speak allowed.
Links to projects or groups you’re involved with (if you have them).
A drawing of an octopus fighting a pirate (not joking)
We may ask you to enter a code. But don't worry, it's just our attempt to keep the bots at bay.
*We accept submissions using accessibility tools.
Voluntary Self‑Identification For government reporting purposes, we ask candidates to respond to the below self‑identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.
As set forth in goodr’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.
If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:
A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service‑connected disability.
A "recently separated veteran" means any veteran during the three‑year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.
An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.
An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.
PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
Voluntary Self‑Identification of Disability We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress toward this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.
Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp .
How do you know if you have a disability?
A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:
Alcohol or other substance use disorder (not currently using drugs illegally)
Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
Blind or low vision
Cancer (past or present)
Cardiovascular or heart disease
Celiac disease
Cerebral palsy
Deaf or serious difficulty hearing
Diabetes
Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
Epilepsy or other seizure disorder
Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
Intellectual or developmental disability
Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
Missing limbs or partially missing limbs
Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
Neurodivergence, for example, attention‑deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
Partial or complete paralysis (any cause)
Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
Short stature (dwarfism)
Traumatic brain injury
#J-18808-Ljbffr
FUN = Being sh*tty isn’t fun. Taking pride in your work, finding joy in being GREAT, and celebrating wins… and losses. That’s fun!
AUTONOMY = We practice autonomy, empowerment, and accountability so that every team member can be in control of their own life.
SUSTAINABILITY = We think Earth’s pretty rad. That’s why we take action wherever possible to limit our impact on the planet.
1% FOR THE PLANET MEMBER: 1% of goodr’s annual sales go directly to environmental organizations.
goodr celebrates every Earth Day by releasing limited‑edition sunglasses with frames made from 100% recycled materials—and the packaging is 100% sustainable, too!
ABOUT THE ROLE Do you just get Influencers? You know…those magical beings who can turn avocado toast into a lifestyle brand and make us question if we really need a second cup of coffee (spoiler: we do!). If you live and breathe creature culture and know how to spot the next big thing, this role is for you.
The Affiliate & Influencer Growth Manager owns and scales goodr’s creator ecosystem across paid influencer campaigns and affiliate‑driven revenue. Sitting at the intersection of brand, growth, finance, and data, this role blends storytelling with performance to turn creators into a measurable, scalable growth channel.
You’ll build long‑term creator partnerships, fuel GTM moments, and ensure influencer and affiliate programs deliver both cultural impact and real business results. All while keeping things fun, smart, and on‑brand.
RESPONSIBILITIES
Design, launch, and scale an influencer affiliate program from inception, delivering the strategic roadmap, affiliate strategy, and hands‑on implementation.
Drive the strategy, execution, and optimization of all paid influencer and affiliate programs to meet both brand awareness and revenue targets.
Identify, vet, and recruit creators across social commerce platforms who align with brand voice and campaign objectives.
Develop comprehensive briefs, contracts, and performance playbooks to guide creator content and ensure brand alignment.
Manage the full lifecycle of creator relationships, including onboarding, contract negotiation, payouts, and long‑term loyalty incentives.
Own the influencer affiliate marketing program by setting commission structures and CPA targets to ensure profitable ROI and contribution margin.
Manage and scale the affiliate program through active coaching and by transitioning high‑performing brand ambassadors into revenue‑driving roles.
Collaborate with Paid Media and Social teams on content whitelisting, paid amplification, and multi‑channel content reuse.
Partner with Finance, Legal, and Business Intelligence teams to manage budgets, ensure FTC compliance, and maintain attribution accuracy.
Define success metrics and produce regular performance readouts to forecast growth and share actionable insights with leadership.
Maintain high standards for content quality and brand safety across all active partnerships.
Manage day‑to‑day program operations independently while escalating material risks or budget variances as needed.
No direct reports – you get to lead the affiliate strategy, without managing your fellow flamingos.
This role is in the Impression Marketing team and will report directly to the Awareness Marketing Manager.
Perform other related duties as assigned.
ABOUT THE IDEAL CANDIDATE
May or may not have a degree…we don’t care (bonus points for Basset Hound Science or Dinosaur Law).
3+ years experience in affiliate and influencer marketing with a proven track record of managing TikTok Shop and/or Instagram programs.
BIG bonus points if you’ve worked with Amazon and YouTube affiliate programs.
Affiliate software experience is a must!
Strong analytical, forecasting, and performance optimization skills.
Familiarity with affiliate platforms, creator tools, and attribution analytics.
Comfortable working with KPIs, dashboards, and revenue targets.
Highly organized, proactive, and able to manage multiple initiatives with urgency.
Collaborative, curious, and motivated by building high‑impact growth programs.
Proven track record of revenue ownership.
Ability to contribute fresh ideas and guide influencers on producing high‑quality, engaging content.
Excellent organizational and project management skills, with the ability to manage multiple projects simultaneously.
Loves the work more than a paycheck.
Thinks planning and organizing are fun.
Loves to create order out of chaos.
Is happy to give away credit to their team.
Loves getting and giving feedback.
Is into personal growth.
Thinks Fun is doing great work (not just partying).
Is proactive and an independent problem solver! (Can you google a question?)
WHAT YOU GET
A role at a company that is going to the moon.
The opportunity to show up every day and have fun.
The ability to learn and grow as a person.
Paid vacation (we encourage you to take time off!).
Flexible work environment (want to go for a run at 11am on Wednesday, go for it!).
Paycheck…obviously. Salary range:
$100k-$115k , final offer will be made within this range based on experience.
Medical, Dental, and Vision benefits.
401(k) with company matching.
Financial Wellness Counseling.
No Visa Sponsorship is available for this position.
NEXT STEPS
Application
Fill out a form with basic questions
30 minute introductory interview with HR team member
30 minute panel interviews with peers and manager
Final assignment and presentation
Offer!
TO GET THE PROCESS STARTED
Cover letter showing your personality. Seriously. No boring corporate speak allowed.
Links to projects or groups you’re involved with (if you have them).
A drawing of an octopus fighting a pirate (not joking)
We may ask you to enter a code. But don't worry, it's just our attempt to keep the bots at bay.
*We accept submissions using accessibility tools.
Voluntary Self‑Identification For government reporting purposes, we ask candidates to respond to the below self‑identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.
As set forth in goodr’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.
If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:
A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service‑connected disability.
A "recently separated veteran" means any veteran during the three‑year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.
An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.
An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.
PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
Voluntary Self‑Identification of Disability We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress toward this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.
Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp .
How do you know if you have a disability?
A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:
Alcohol or other substance use disorder (not currently using drugs illegally)
Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
Blind or low vision
Cancer (past or present)
Cardiovascular or heart disease
Celiac disease
Cerebral palsy
Deaf or serious difficulty hearing
Diabetes
Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
Epilepsy or other seizure disorder
Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
Intellectual or developmental disability
Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
Missing limbs or partially missing limbs
Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
Neurodivergence, for example, attention‑deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
Partial or complete paralysis (any cause)
Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
Short stature (dwarfism)
Traumatic brain injury
#J-18808-Ljbffr