About the Role:
For our Ferrero Romania business unit based in Bucharest, we are currently looking for a
Modern Trade Channel & Development Manager
to support the Modern Trade and Category Development Manager, to whom will report directly, to act as the main point of contact within Trade Marketing, concerning the assigned channel / category, providing support to Sales and Marketing in the development of the Company Plan, sharing with the team ad-hoc analysis performed, supporting Sales in the preparation of offers to customers and maintaining track of the actual in-store implementation of the agreed activities.
You will need to foster a strong mindset within your direct reports to proactively identify business opportunities and areas for improvement across categories, customers, and channels. Ensure they are well‑prepared to effectively support both Sales and Marketing teams.
Main Responsibilities: In this role, you will bring Ferrero’s brands to life in the retail environment, turning strategic plans into impactful shopper experiences. Working at the intersection of Marketing and Sales, you will translate brand ambitions into tailored customer opportunities, ensuring our products show up in stores in a way that captivates both shoppers and partners.
You will dive into
business performance
to understand how categories evolve, where our brands stand versus competitors, and where growth can come from. These insights will help you
shape portfolio management , promotional direction, and customer‑specific activation plans.
Collaboration will be at the heart of your work. Together with the Key Account Managers, you will
build customer plans
rooted in strong analysis and aligned with Ferrero’s commercial guidelines. You will also
support negotiations
by preparing compelling, insight‑based selling stories that connect customer needs with our strategic priorities.
Once activities are underway, you will follow the full journey — preparing customer offers, tracking in‑store execution, and evaluating the impact of each initiative. You will also contribute to
shaping the retail experience
through channel‑level category assessments that help elevate Ferrero’s visibility and performance.
Throughout all this, you will work closely with the POS Development & Implementation Manager to create materials that embody Ferrero’s quality and attention to detail.
About You: What makes someone thrive here? Roughly
five years
in
Client & Category Management within FMCG , a comfort with cross‑functional processes, and an
analytical mindset
that spots patterns fast and translates them into action. Experience supporting
retail activations
from the shopper perspective helps. A background in Sales, Marketing or Trade Marketing adds a valuable, wider business lens.
In this role,
shopper and customer understanding
come together to shape what happens in store across Pralines, Tablets, Snacks, Chilled and Spreads. Market insights from
Nielsen ,
YouGov ,
Euromonitor
and
internal dashboards
stop being numbers on a slide and become the brief for what happens next. Based on your analysis, you bring an understanding of
customer management levels
and efficient cross‑functional process management.
Fluency in
Romanian
and
English
keeps collaboration smooth; occasional travel brings the reality of execution into every plan.
Communication
and
coordination
come naturally, and structure is the superpower that keeps complex projects moving.
Our Benefits & Perks: Careers with caring built in - discover our benefits here.
About Ferrero: Ferrero began its journey in the small town of
Alba in Piedmont, Italy, in 1946.
Today, it is one of the world’s largest sweet‑packaged food companies, with many
iconic brands
sold in countries all over the world. Find out more ferrero.com.
DE&I at Ferrero: Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
Find out more here.
#J-18808-Ljbffr
Modern Trade Channel & Development Manager
to support the Modern Trade and Category Development Manager, to whom will report directly, to act as the main point of contact within Trade Marketing, concerning the assigned channel / category, providing support to Sales and Marketing in the development of the Company Plan, sharing with the team ad-hoc analysis performed, supporting Sales in the preparation of offers to customers and maintaining track of the actual in-store implementation of the agreed activities.
You will need to foster a strong mindset within your direct reports to proactively identify business opportunities and areas for improvement across categories, customers, and channels. Ensure they are well‑prepared to effectively support both Sales and Marketing teams.
Main Responsibilities: In this role, you will bring Ferrero’s brands to life in the retail environment, turning strategic plans into impactful shopper experiences. Working at the intersection of Marketing and Sales, you will translate brand ambitions into tailored customer opportunities, ensuring our products show up in stores in a way that captivates both shoppers and partners.
You will dive into
business performance
to understand how categories evolve, where our brands stand versus competitors, and where growth can come from. These insights will help you
shape portfolio management , promotional direction, and customer‑specific activation plans.
Collaboration will be at the heart of your work. Together with the Key Account Managers, you will
build customer plans
rooted in strong analysis and aligned with Ferrero’s commercial guidelines. You will also
support negotiations
by preparing compelling, insight‑based selling stories that connect customer needs with our strategic priorities.
Once activities are underway, you will follow the full journey — preparing customer offers, tracking in‑store execution, and evaluating the impact of each initiative. You will also contribute to
shaping the retail experience
through channel‑level category assessments that help elevate Ferrero’s visibility and performance.
Throughout all this, you will work closely with the POS Development & Implementation Manager to create materials that embody Ferrero’s quality and attention to detail.
About You: What makes someone thrive here? Roughly
five years
in
Client & Category Management within FMCG , a comfort with cross‑functional processes, and an
analytical mindset
that spots patterns fast and translates them into action. Experience supporting
retail activations
from the shopper perspective helps. A background in Sales, Marketing or Trade Marketing adds a valuable, wider business lens.
In this role,
shopper and customer understanding
come together to shape what happens in store across Pralines, Tablets, Snacks, Chilled and Spreads. Market insights from
Nielsen ,
YouGov ,
Euromonitor
and
internal dashboards
stop being numbers on a slide and become the brief for what happens next. Based on your analysis, you bring an understanding of
customer management levels
and efficient cross‑functional process management.
Fluency in
Romanian
and
English
keeps collaboration smooth; occasional travel brings the reality of execution into every plan.
Communication
and
coordination
come naturally, and structure is the superpower that keeps complex projects moving.
Our Benefits & Perks: Careers with caring built in - discover our benefits here.
About Ferrero: Ferrero began its journey in the small town of
Alba in Piedmont, Italy, in 1946.
Today, it is one of the world’s largest sweet‑packaged food companies, with many
iconic brands
sold in countries all over the world. Find out more ferrero.com.
DE&I at Ferrero: Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
Find out more here.
#J-18808-Ljbffr