Marketing & Communications Specialist
Aesthetic Partners, Columbus, Ohio, United States, 43224
Location: Columbus, Ohio Area
Reports To: Marketing Supervisor
Pay Range: $24.00 - $30.00/hour, depending on experience
Schedule: Full-Time, Monday–Friday, with occasional evening and weekend support for events as needed
Join a premier, multi-site MedSpa and cosmetic surgery center in Central Ohio. We are seeking a creative, strategic, and detail-oriented
Marketing & Communications Specialist
to lead marketing initiatives, content creation, event coordination, and brand communications across all locations.
This is a fully onsite position requiring regular travel between locations in the central Columbus area to capture content, support events, and ensure consistent brand presence across all touchpoints. The ideal candidate balances big-picture strategic thinking with hands-on execution, has a passion for aesthetics and marketing, and is flexible to support occasional evening and weekend events.
Duties & Responsibilities
Implement and maintain the Strategic Marketing Plan for plastic surgery center, medical spa, laser center, CoolSculpting center, hair restoration, and retail centers
Ensure strategic plans are forecasted, budgeted, and implemented one quarter in advance for seasonal preparedness
Develop and execute marketing campaigns to increase visibility and brand awareness
Identify opportunities through market research on competition, demographics, online directories, and industry events
Identify target demographics and marketing quotas
Prepare and submit plans, budgets, progress reports, and sales tracking
Maintain monthly content calendar in collaboration with the marketing team
Capture behind-the-scenes content during treatments, events, and staff features across locations
Source, organize, and maintain photos, videos, and graphics for use across social media, email campaigns, and web content
Repurpose existing assets into fresh, engaging content aligned with seasonal promotions and treatment highlights
Develop social media posts using tools such as Canva, CapCut, and Adobe Creative Suite
Write captions, promotional blurbs, and educational posts
Ensure all content follows HIPAA and brand guidelines
Stay current on social media trends, platform best practices, and aesthetics/beauty industry updates
Collaborate with providers and staff to highlight expertise, patient success stories, and treatment results
Design, produce, and manage social media marketing across Instagram, TikTok, Facebook, and YouTube
Establish and monitor all social media directory listings
Maintain digital asset library (tagging, filing, version control) for brand consistency and easy access
Collaborate with vendors to implement and manage web marketing plan in accordance with monthly initiatives
Manage and provide content to marketing vendors as requested
Oversee vendor relationships and ensure effective website updates reflect current promotions
Design, produce, and manage email marketing campaigns
Manage online reputation and review response program monthly, responding in alignment with tone and service standards
Oversee all direct media placement including television, radio, print, billboards, and related opportunities (in collaboration with vendors)
Utilize patient tracking database to monitor patient testimonials, referral programs, and reports
Coordinate staff treatments aligned with monthly specials to support promotional and content needs
Support in-office marketing initiatives including lobby displays, promotional signage, and monthly specials materials
Print and prepare monthly promotional materials for clinic use
Support external events including preparation, onsite assistance, follow-up, and event recaps
Track and compile event totals, outcomes, and key results
Provide hands-on internal event support including developing themes, ordering décor, coordinating logistics, and on-site execution
Coordinate activities within departments such as internal events and cross-promotions
Manage donation and sponsorship fulfillment, including donation requests, silent auction items, gift bags, gift cards, and certificates
Build relationships with vendors to identify and utilize promotional goods
Support influencer/ambassador collaborations by coordinating deliverables, ensuring brand alignment, and holding partners accountable
Implement and maintain patient retention programs
Implement and maintain patient satisfaction surveys on a quarterly basis
Identify and pursue cross-marketing opportunities and promotions
Other duties as assigned
Qualifications & Skills
2–4 years of experience in marketing, social media, content creation, communications, and/or event coordination
Strong content creation skills with an eye for design, composition, and brand consistency
Proficient in Canva, Adobe Creative Suite, CapCut, or similar design/editing tools
Working knowledge of social media platforms (Instagram, TikTok, Facebook, YouTube) and best practices
Solid understanding of marketing fundamentals, strategic planning, and campaign execution
Excellent communication, writing, and organizational skills with ability to manage multiple priorities and meet deadlines
Creative, proactive problem-solver who can contribute ideas while following brand guidelines
Reliable, accountable, and able to work independently while collaborating effectively with cross-functional teams
Team-oriented, professional, and respectful of role boundaries and workflows
Comfortable working in a fast-paced environment and traveling between locations as needed
Preferred/Bonus Skills
Experience in aesthetics, wellness, or beauty industry
Photography/videography experience and basic video editing for Reels/TikToks/Shorts
SEO or social media analytics knowledge
Familiarity with medical spa treatments, skincare, or cosmetic procedures
Experience managing vendor relationships and marketing budgets
Project management experience
Benefits Package
Competitive salary.
Medical, Vision, and Dental insurance.
Paid vacation and holidays.
401k
Company Paid Life insurance.
Employee assistance program
Employee discounts
Tuition Reimbursement
Professional development assistance.
Limitations & Disclaimer The above job description is meant to describe the general nature and level of work being performed; it in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to follow any other job-related instructions and to perform other job-related duties requested by their supervisor in compliance with Federal and State Laws. The company does not discriminate on the basis of race, color, religion, sex, national origin, disability (ADA), age or veteran status in employment, programs, or against individuals receiving services. Requirements are representative of minimum levels of knowledge, skills and/or abilities. To perform this job successfully, the employee must possess the abilities or aptitudes to perform each duty proficiently. Continued employment remains on an “at-will” basis.
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Reports To: Marketing Supervisor
Pay Range: $24.00 - $30.00/hour, depending on experience
Schedule: Full-Time, Monday–Friday, with occasional evening and weekend support for events as needed
Join a premier, multi-site MedSpa and cosmetic surgery center in Central Ohio. We are seeking a creative, strategic, and detail-oriented
Marketing & Communications Specialist
to lead marketing initiatives, content creation, event coordination, and brand communications across all locations.
This is a fully onsite position requiring regular travel between locations in the central Columbus area to capture content, support events, and ensure consistent brand presence across all touchpoints. The ideal candidate balances big-picture strategic thinking with hands-on execution, has a passion for aesthetics and marketing, and is flexible to support occasional evening and weekend events.
Duties & Responsibilities
Implement and maintain the Strategic Marketing Plan for plastic surgery center, medical spa, laser center, CoolSculpting center, hair restoration, and retail centers
Ensure strategic plans are forecasted, budgeted, and implemented one quarter in advance for seasonal preparedness
Develop and execute marketing campaigns to increase visibility and brand awareness
Identify opportunities through market research on competition, demographics, online directories, and industry events
Identify target demographics and marketing quotas
Prepare and submit plans, budgets, progress reports, and sales tracking
Maintain monthly content calendar in collaboration with the marketing team
Capture behind-the-scenes content during treatments, events, and staff features across locations
Source, organize, and maintain photos, videos, and graphics for use across social media, email campaigns, and web content
Repurpose existing assets into fresh, engaging content aligned with seasonal promotions and treatment highlights
Develop social media posts using tools such as Canva, CapCut, and Adobe Creative Suite
Write captions, promotional blurbs, and educational posts
Ensure all content follows HIPAA and brand guidelines
Stay current on social media trends, platform best practices, and aesthetics/beauty industry updates
Collaborate with providers and staff to highlight expertise, patient success stories, and treatment results
Design, produce, and manage social media marketing across Instagram, TikTok, Facebook, and YouTube
Establish and monitor all social media directory listings
Maintain digital asset library (tagging, filing, version control) for brand consistency and easy access
Collaborate with vendors to implement and manage web marketing plan in accordance with monthly initiatives
Manage and provide content to marketing vendors as requested
Oversee vendor relationships and ensure effective website updates reflect current promotions
Design, produce, and manage email marketing campaigns
Manage online reputation and review response program monthly, responding in alignment with tone and service standards
Oversee all direct media placement including television, radio, print, billboards, and related opportunities (in collaboration with vendors)
Utilize patient tracking database to monitor patient testimonials, referral programs, and reports
Coordinate staff treatments aligned with monthly specials to support promotional and content needs
Support in-office marketing initiatives including lobby displays, promotional signage, and monthly specials materials
Print and prepare monthly promotional materials for clinic use
Support external events including preparation, onsite assistance, follow-up, and event recaps
Track and compile event totals, outcomes, and key results
Provide hands-on internal event support including developing themes, ordering décor, coordinating logistics, and on-site execution
Coordinate activities within departments such as internal events and cross-promotions
Manage donation and sponsorship fulfillment, including donation requests, silent auction items, gift bags, gift cards, and certificates
Build relationships with vendors to identify and utilize promotional goods
Support influencer/ambassador collaborations by coordinating deliverables, ensuring brand alignment, and holding partners accountable
Implement and maintain patient retention programs
Implement and maintain patient satisfaction surveys on a quarterly basis
Identify and pursue cross-marketing opportunities and promotions
Other duties as assigned
Qualifications & Skills
2–4 years of experience in marketing, social media, content creation, communications, and/or event coordination
Strong content creation skills with an eye for design, composition, and brand consistency
Proficient in Canva, Adobe Creative Suite, CapCut, or similar design/editing tools
Working knowledge of social media platforms (Instagram, TikTok, Facebook, YouTube) and best practices
Solid understanding of marketing fundamentals, strategic planning, and campaign execution
Excellent communication, writing, and organizational skills with ability to manage multiple priorities and meet deadlines
Creative, proactive problem-solver who can contribute ideas while following brand guidelines
Reliable, accountable, and able to work independently while collaborating effectively with cross-functional teams
Team-oriented, professional, and respectful of role boundaries and workflows
Comfortable working in a fast-paced environment and traveling between locations as needed
Preferred/Bonus Skills
Experience in aesthetics, wellness, or beauty industry
Photography/videography experience and basic video editing for Reels/TikToks/Shorts
SEO or social media analytics knowledge
Familiarity with medical spa treatments, skincare, or cosmetic procedures
Experience managing vendor relationships and marketing budgets
Project management experience
Benefits Package
Competitive salary.
Medical, Vision, and Dental insurance.
Paid vacation and holidays.
401k
Company Paid Life insurance.
Employee assistance program
Employee discounts
Tuition Reimbursement
Professional development assistance.
Limitations & Disclaimer The above job description is meant to describe the general nature and level of work being performed; it in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to follow any other job-related instructions and to perform other job-related duties requested by their supervisor in compliance with Federal and State Laws. The company does not discriminate on the basis of race, color, religion, sex, national origin, disability (ADA), age or veteran status in employment, programs, or against individuals receiving services. Requirements are representative of minimum levels of knowledge, skills and/or abilities. To perform this job successfully, the employee must possess the abilities or aptitudes to perform each duty proficiently. Continued employment remains on an “at-will” basis.
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