About the Role
The
Marketing Specialist
is a key member of the Marketing team, supporting the execution of high‑impact campaigns, loyalty initiatives, acquisition efforts, affiliate programs, and cross‑functional brand moments. Building on the foundational Marketing Coordinator responsibilities, this role takes on greater ownership of execution, reporting, and interdepartmental coordination, while contributing ideas and insights that strengthen SET's marketing strategies.
Key Responsibilities Marketing & Communications
Partner with the Associate Director of Marketing and cross‑functional teams to develop and execute marketing strategies aligned with overall brand and revenue objectives
Support marketing planning by contributing ideas and offering strategic input during campaign development, bringing forward references, observations, or opportunities that could strengthen upcoming initiatives
Own and maintain the marketing and communications calendar, ensuring strategic alignment across channels and optimizing timing based on performance insights, and ensure timely execution across channels
Draft and refine marketing briefs (email, SMS, digital), collaborating closely with Creative, E‑Commerce, and Content teams to ensure cohesive messaging
Own the execution of email, SMS, and digital campaigns, monitoring performance and surfacing relevant insights
Own performance analysis across email, SMS, and digital campaigns, translating insights into optimization strategies and testing roadmaps
Maintain a documented map of all active Email and SMS flows, conduct quarterly audits, and proactively request creative/offer optimizations at minimum once per quarter per major flow
Stay informed on industry trends and tools and share opportunities that may improve team processes or campaign effectiveness
Loyalty Programs
Own day‑to‑day management of SET Rewards loyalty programs, identifying opportunities to increase retention, LTV, and engagement and collaborating with Associate Director of Marketing on long‑term strategy for problem
Conduct research and evaluate data to help identify opportunities for program enhancement
Provide takeaways and observations that may inform future loyalty initiatives
Acquisition Initiatives
Contribute to acquisition strategy development across paid and organic channels, identifying opportunities to improve CAC, ROAS, and new customer growth
Actively participate in our paid advertising efforts under direction of the Associate Director of Marketing - collaborating daily with our ad agency, analyzing channel performance, and identifying optimization opportunities
Support additional marketing initiatives that impact acquisition, including OOH, partnerships, and broader campaign moments
Maintain campaign performance tracking and help identify areas for improvement or clarification
Special Initiatives
Support the execution of brand events, activations, and seasonal initiatives
Coordinate cross‑functional deliverables to ensure deadlines are met and execution is smooth
Bring forward ideas or observations from past initiatives that can inform future execution
PR, Influencer, and Affiliate Marketing
Support influencer and affiliate marketing initiatives in coordination with the Associate Director of Marketing
Assist with campaign setup, partner communication, tracking, and organization of assets and deliverables
Report on campaign performance, highlighting learnings, trends, and opportunities for optimization
Support our PR partnership by providing campaign briefs, joining standing calls, coordinating cross‑functional needs, and ensuring the PR team has timely information, assets, and updates to execute effectively
Cross‑Functional & Partner Management
Project Manage drop templates for Marketing teams and ensure cross‑functional alignment on expectations and deadlines
Support relationship management with key marketing technology partners, including Klaviyo, Attentive, Black Crow, and additional third‑party tools as needed
Assist with gathering inputs, recapping updates, and ensuring the Marketing team has what they need to execute
Proactively communicate platform updates, takeaways, or emerging opportunities to the Associate Director of Marketing
Reporting & Analytics
Maintain weekly and monthly performance reporting across marketing channels
Track effectiveness of campaigns, loyalty initiatives, affiliate efforts, and acquisition programs
Translate data into clear takeaways, patterns, and opportunities in partnership with the Associate Director of Marketing
Identify testing opportunities and conduct advanced customer analyses to inform lifecycle, acquisition, and retention strategies
Qualifications & Core Competencies
Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience)
1+ years of experience with digital marketing tools, email/SMS platforms, and performance dashboards
Strong project management and organizational skills; able to prioritize competing demands
Data‑driven mindset with the ability to extract actionable insights from performance metrics
Strong understanding of customer lifecycle, attribution models, and performance marketing metrics (CAC, LTV, ROAS, MER)
Experience interpreting dashboards in platforms such as GA4, Looker, Klaviyo, or similar tools
Excellent written and verbal communication skills and ability to work cross‑functionally
High attention to detail and commitment to brand consistency
Proactive problem‑solving; willingness to contribute ideas, propose optimizations, and take initiative to improve processes
Ability to maintain strong internal relationships and collaborate effectively across teams
#J-18808-Ljbffr
Marketing Specialist
is a key member of the Marketing team, supporting the execution of high‑impact campaigns, loyalty initiatives, acquisition efforts, affiliate programs, and cross‑functional brand moments. Building on the foundational Marketing Coordinator responsibilities, this role takes on greater ownership of execution, reporting, and interdepartmental coordination, while contributing ideas and insights that strengthen SET's marketing strategies.
Key Responsibilities Marketing & Communications
Partner with the Associate Director of Marketing and cross‑functional teams to develop and execute marketing strategies aligned with overall brand and revenue objectives
Support marketing planning by contributing ideas and offering strategic input during campaign development, bringing forward references, observations, or opportunities that could strengthen upcoming initiatives
Own and maintain the marketing and communications calendar, ensuring strategic alignment across channels and optimizing timing based on performance insights, and ensure timely execution across channels
Draft and refine marketing briefs (email, SMS, digital), collaborating closely with Creative, E‑Commerce, and Content teams to ensure cohesive messaging
Own the execution of email, SMS, and digital campaigns, monitoring performance and surfacing relevant insights
Own performance analysis across email, SMS, and digital campaigns, translating insights into optimization strategies and testing roadmaps
Maintain a documented map of all active Email and SMS flows, conduct quarterly audits, and proactively request creative/offer optimizations at minimum once per quarter per major flow
Stay informed on industry trends and tools and share opportunities that may improve team processes or campaign effectiveness
Loyalty Programs
Own day‑to‑day management of SET Rewards loyalty programs, identifying opportunities to increase retention, LTV, and engagement and collaborating with Associate Director of Marketing on long‑term strategy for problem
Conduct research and evaluate data to help identify opportunities for program enhancement
Provide takeaways and observations that may inform future loyalty initiatives
Acquisition Initiatives
Contribute to acquisition strategy development across paid and organic channels, identifying opportunities to improve CAC, ROAS, and new customer growth
Actively participate in our paid advertising efforts under direction of the Associate Director of Marketing - collaborating daily with our ad agency, analyzing channel performance, and identifying optimization opportunities
Support additional marketing initiatives that impact acquisition, including OOH, partnerships, and broader campaign moments
Maintain campaign performance tracking and help identify areas for improvement or clarification
Special Initiatives
Support the execution of brand events, activations, and seasonal initiatives
Coordinate cross‑functional deliverables to ensure deadlines are met and execution is smooth
Bring forward ideas or observations from past initiatives that can inform future execution
PR, Influencer, and Affiliate Marketing
Support influencer and affiliate marketing initiatives in coordination with the Associate Director of Marketing
Assist with campaign setup, partner communication, tracking, and organization of assets and deliverables
Report on campaign performance, highlighting learnings, trends, and opportunities for optimization
Support our PR partnership by providing campaign briefs, joining standing calls, coordinating cross‑functional needs, and ensuring the PR team has timely information, assets, and updates to execute effectively
Cross‑Functional & Partner Management
Project Manage drop templates for Marketing teams and ensure cross‑functional alignment on expectations and deadlines
Support relationship management with key marketing technology partners, including Klaviyo, Attentive, Black Crow, and additional third‑party tools as needed
Assist with gathering inputs, recapping updates, and ensuring the Marketing team has what they need to execute
Proactively communicate platform updates, takeaways, or emerging opportunities to the Associate Director of Marketing
Reporting & Analytics
Maintain weekly and monthly performance reporting across marketing channels
Track effectiveness of campaigns, loyalty initiatives, affiliate efforts, and acquisition programs
Translate data into clear takeaways, patterns, and opportunities in partnership with the Associate Director of Marketing
Identify testing opportunities and conduct advanced customer analyses to inform lifecycle, acquisition, and retention strategies
Qualifications & Core Competencies
Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience)
1+ years of experience with digital marketing tools, email/SMS platforms, and performance dashboards
Strong project management and organizational skills; able to prioritize competing demands
Data‑driven mindset with the ability to extract actionable insights from performance metrics
Strong understanding of customer lifecycle, attribution models, and performance marketing metrics (CAC, LTV, ROAS, MER)
Experience interpreting dashboards in platforms such as GA4, Looker, Klaviyo, or similar tools
Excellent written and verbal communication skills and ability to work cross‑functionally
High attention to detail and commitment to brand consistency
Proactive problem‑solving; willingness to contribute ideas, propose optimizations, and take initiative to improve processes
Ability to maintain strong internal relationships and collaborate effectively across teams
#J-18808-Ljbffr