Onsite in Beverly Hills - Mon-Thurs, Friday Remote
About the Opportunity
The Marketing Specialist will be a central member of a growing marketing organization, responsible for helping plan, execute, and analyze multi-channel campaigns that drive revenue, deepen customer loyalty, and support brand growth. Evolving from a coordinator-level role, this position offers greater ownership of day-to-day execution, performance reporting, and cross-functional collaboration, while contributing ideas that shape broader marketing strategy.
Core Responsibilities
Integrated Marketing & Campaign Execution
• Collaborate closely with marketing leadership and cross-functional partners to help develop and execute campaigns that align with brand objectives and revenue targets. • Contribute strategic input and inspiration during campaign planning by sharing competitive insights, industry examples, and data-backed ideas. • Own the central marketing calendar, ensuring alignment of messaging and timing across channels (email, SMS, digital, and key brand moments) to maximize impact. • Draft, refine, and route briefs for email, SMS, and digital initiatives in partnership with Creative, E-Commerce, and Content teams to ensure cohesive storytelling. • Manage end-to-end execution of email, SMS, and select digital campaigns, including setup, QA, deployment, and performance monitoring. • Analyze performance across email, SMS, and digital campaigns; turn insights into clear recommendations, testing plans, and optimization roadmaps. • Maintain an up-to-date inventory and documentation of all automated lifecycle and triggered flows (email/SMS), conducting regular audits and proactively suggesting creative, offer, or sequencing enhancements. • Stay current on evolving marketing tools, best practices, and trends and share opportunities to improve workflows and channel performance.
Customer Loyalty & Retention Programs
• Manage the day-to-day operations of loyalty and rewards programs with a focus on increasing retention, lifetime value, and repeat engagement. • Use qualitative and quantitative findings to identify opportunities to refine program structure, benefits, and communications. • Provide clear recaps, learnings, and observations that support longer-term loyalty and retention strategies.
Customer Acquisition & Growth Initiatives
• Support development of customer acquisition strategies across paid and organic channels, with an emphasis on improving CAC, ROAS, and new customer growth. • Partner with external media and advertising partners under guidance from marketing leadership to monitor channel performance, optimize campaigns, and test new tactics. • Assist with broader acquisition-focused initiatives including out-of-home, partnerships, and larger brand campaigns. • Maintain organized performance tracking for acquisition efforts and highlight areas needing clarification, iteration, or deeper analysis.
Brand Events & Special Projects
• Support planning and execution of brand events, activations, and seasonal launches. • Coordinate deliverables and timelines across internal teams to keep projects on schedule and ensure smooth execution. • Document and socialize key learnings from prior activations to inform future planning and improvements.
Influencer, Affiliate, and PR Support
• Assist with influencer and affiliate marketing efforts, including campaign setup, partner communication, and asset coordination. • Help manage tracking, reporting, and organization of content and deliverables for partners. • Aggregate and present campaign results, highlighting trends, successful tactics, and areas for optimization. • Support public relations partners by providing campaign context, briefs, timelines, and updated assets to ensure alignment and timely execution.
Cross-Functional Collaboration & Vendor Management
• Act as a project coordinator for recurring marketing "drops" and initiatives, ensuring clear expectations, timelines, and responsibilities across stakeholders. • Support relationships with key marketing technology platforms (e.g., email/SMS, personalization, analytics tools) by surfacing needs, gathering requirements, and sharing updates with the broader team. • Help collect inputs from internal partners, recap decisions and action items, and ensure marketing has what it needs to execute effectively. • Proactively flag platform changes, new features, or noteworthy trends to marketing leadership.
Reporting, Data, & Insights
• Maintain weekly and monthly reports across major marketing channels and initiatives. • Track performance of campaigns, loyalty efforts, affiliate programs, and acquisition initiatives, surfacing wins and opportunities. • Translate data into clear, actionable insights and storytelling for stakeholders, in partnership with marketing leadership. • Identify testing opportunities and support deeper customer analyses to inform lifecycle, acquisition, and retention strategies.
Qualifications
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience. • 1+ years of hands-on experience with digital marketing channels and tools (email/SMS platforms, basic analytics dashboards, or similar). • Strong organizational and project management skills; able to manage multiple initiatives and shifting priorities. • Comfort working with data, with the ability to pull key metrics and translate them into next steps. • Solid understanding of core performance marketing concepts such as customer lifecycle, attribution basics, CAC, LTV, ROAS, and MER. • Experience reviewing dashboards or reports in tools like GA4, Looker, Klaviyo, or comparable platforms. • Excellent written and verbal communication skills, with the ability to collaborate effectively across marketing, creative, and commercial teams. • High attention to detail and a strong sense of brand stewardship. • Proactive, curious, and solution-oriented mindset; comfortable suggesting new ideas and process improvements. • Ability to build and maintain positive working relationships with internal stakeholders and external partners.
About the Opportunity
The Marketing Specialist will be a central member of a growing marketing organization, responsible for helping plan, execute, and analyze multi-channel campaigns that drive revenue, deepen customer loyalty, and support brand growth. Evolving from a coordinator-level role, this position offers greater ownership of day-to-day execution, performance reporting, and cross-functional collaboration, while contributing ideas that shape broader marketing strategy.
Core Responsibilities
Integrated Marketing & Campaign Execution
• Collaborate closely with marketing leadership and cross-functional partners to help develop and execute campaigns that align with brand objectives and revenue targets. • Contribute strategic input and inspiration during campaign planning by sharing competitive insights, industry examples, and data-backed ideas. • Own the central marketing calendar, ensuring alignment of messaging and timing across channels (email, SMS, digital, and key brand moments) to maximize impact. • Draft, refine, and route briefs for email, SMS, and digital initiatives in partnership with Creative, E-Commerce, and Content teams to ensure cohesive storytelling. • Manage end-to-end execution of email, SMS, and select digital campaigns, including setup, QA, deployment, and performance monitoring. • Analyze performance across email, SMS, and digital campaigns; turn insights into clear recommendations, testing plans, and optimization roadmaps. • Maintain an up-to-date inventory and documentation of all automated lifecycle and triggered flows (email/SMS), conducting regular audits and proactively suggesting creative, offer, or sequencing enhancements. • Stay current on evolving marketing tools, best practices, and trends and share opportunities to improve workflows and channel performance.
Customer Loyalty & Retention Programs
• Manage the day-to-day operations of loyalty and rewards programs with a focus on increasing retention, lifetime value, and repeat engagement. • Use qualitative and quantitative findings to identify opportunities to refine program structure, benefits, and communications. • Provide clear recaps, learnings, and observations that support longer-term loyalty and retention strategies.
Customer Acquisition & Growth Initiatives
• Support development of customer acquisition strategies across paid and organic channels, with an emphasis on improving CAC, ROAS, and new customer growth. • Partner with external media and advertising partners under guidance from marketing leadership to monitor channel performance, optimize campaigns, and test new tactics. • Assist with broader acquisition-focused initiatives including out-of-home, partnerships, and larger brand campaigns. • Maintain organized performance tracking for acquisition efforts and highlight areas needing clarification, iteration, or deeper analysis.
Brand Events & Special Projects
• Support planning and execution of brand events, activations, and seasonal launches. • Coordinate deliverables and timelines across internal teams to keep projects on schedule and ensure smooth execution. • Document and socialize key learnings from prior activations to inform future planning and improvements.
Influencer, Affiliate, and PR Support
• Assist with influencer and affiliate marketing efforts, including campaign setup, partner communication, and asset coordination. • Help manage tracking, reporting, and organization of content and deliverables for partners. • Aggregate and present campaign results, highlighting trends, successful tactics, and areas for optimization. • Support public relations partners by providing campaign context, briefs, timelines, and updated assets to ensure alignment and timely execution.
Cross-Functional Collaboration & Vendor Management
• Act as a project coordinator for recurring marketing "drops" and initiatives, ensuring clear expectations, timelines, and responsibilities across stakeholders. • Support relationships with key marketing technology platforms (e.g., email/SMS, personalization, analytics tools) by surfacing needs, gathering requirements, and sharing updates with the broader team. • Help collect inputs from internal partners, recap decisions and action items, and ensure marketing has what it needs to execute effectively. • Proactively flag platform changes, new features, or noteworthy trends to marketing leadership.
Reporting, Data, & Insights
• Maintain weekly and monthly reports across major marketing channels and initiatives. • Track performance of campaigns, loyalty efforts, affiliate programs, and acquisition initiatives, surfacing wins and opportunities. • Translate data into clear, actionable insights and storytelling for stakeholders, in partnership with marketing leadership. • Identify testing opportunities and support deeper customer analyses to inform lifecycle, acquisition, and retention strategies.
Qualifications
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience. • 1+ years of hands-on experience with digital marketing channels and tools (email/SMS platforms, basic analytics dashboards, or similar). • Strong organizational and project management skills; able to manage multiple initiatives and shifting priorities. • Comfort working with data, with the ability to pull key metrics and translate them into next steps. • Solid understanding of core performance marketing concepts such as customer lifecycle, attribution basics, CAC, LTV, ROAS, and MER. • Experience reviewing dashboards or reports in tools like GA4, Looker, Klaviyo, or comparable platforms. • Excellent written and verbal communication skills, with the ability to collaborate effectively across marketing, creative, and commercial teams. • High attention to detail and a strong sense of brand stewardship. • Proactive, curious, and solution-oriented mindset; comfortable suggesting new ideas and process improvements. • Ability to build and maintain positive working relationships with internal stakeholders and external partners.