Head of Marketing Job at Jobot in San Francisco

First Marketing Leader Needed to Scale a Seed-Stage Healthcare Startup

This Jobot Job is hosted by: Ali Mercado
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and sending us your resume.
Salary: $170,000 - $200,000 per year

A bit about us:

We’re a Seed-stage, mission-driven healthcare startup focused on building meaningful tools, resources, and community for people navigating serious health challenges. We have early traction and a strong product foundation, and we’re now focused on building a repeatable, organic growth engine to support our next phase of growth.

We’re intentionally early in our journey and we’re looking for someone who knows how to help take a company from Seed through Series A by building marketing the right way.

Why join us?

• Competitive base salary ($170K–$200K+) plus meaningful equity options
• Hybrid structure that values in-person collaboration. Set in-office days are Tuesdays and Wednesdays.

You will:

• Own marketing end-to-end at a pivotal stage of the company- you’ll be THE marketing function, not a manager of one
• Step into a true operator role with real influence; this is not a brand or PR seat
• Build organic growth from scratch at a mission-critical healthcare company
• Work directly with the CEO and cross-functional partners (product, engineering, clinical content) to shape growth strategy
• Have high ownership, real autonomy, and clear success metrics from day one
• Do work that genuinely matters

Job Details

We’re hiring a Head of Marketing to build and run our marketing function from the ground up internally. This is a senior individual contributor role- you will be the marketing function, not manage a team.

This role is heavily hands-on and operational, with a strong emphasis on organic growth, content, community, SEO, and lifecycle marketing. This is not a brand-only or communications-led role. The right person will be comfortable building, testing, shipping, and iterating- especially in a lean, early-stage environment with no playbooks.

This role is hybrid, with in-office collaboration on Tuesdays and Wednesdays in San Francisco.

What Will You Do?

• Own and execute the marketing strategy with a strong bias toward hands-on execution
• Run organic acquisition experiments across SEO, content, community (e.g., Reddit, advocacy partnerships), referrals, and lifecycle
• Build and operate the content engine (blog, newsletter, podcast distribution, and social), publishing at high velocity using AI-assisted workflows
• Build and run lifecycle marketing, including activation and re-engagement email programs, in close partnership with product
• Measure everything: set up tracking, build dashboards, run cohort analysis, and know your CAC and conversion rates cold
• Use data to prioritize channels, experiments, and initiatives that drive adoption
• Leverage AI tools daily to increase speed and output across content creation, experimentation, and analysis
• Establish foundational marketing systems, processes, and reporting
• Manage and optimize the website and landing pages
• Support and grow community engagement initiatives
• Run small-budget paid acquisition experiments to support learning
• Partner closely with leadership, product, engineering, and clinical content teams
• Work with vendors or contractors as needed (no large team initially)

What This Role Is Not:

• A brand-only or PR-focused role
• A people-management-heavy position
• A purely strategic role removed from execution

What We’re Looking For

• 5–7 years of marketing experience, primarily in consumer-facing products
• At least 2 years at an early-stage startup as one of the first marketers
• Direct experience helping take a company from Seed to Series A (or a similar growth stage)
• Proven, hands-on execution — able to walk through 3–5 experiments you personally ran, including hypothesis, execution, measurement, and results
• Strong organic marketing background (approximately 80% organic focus)
• Experience with content marketing and community-driven growth
• Deeply data-driven and operational — you pull your own data, build your own dashboards, and live in the metrics
• Hands-on experience using AI tools and automations to materially improve marketing efficiency
• Comfortable operating in early-stage, resource-constrained environments
• Deeply mission-driven and motivated by meaningful impact

Interested in hearing more? Easy Apply now by clicking the "Apply" button.

Jobot is an Equal Opportunity Employer. We provide an inclusive work environment that celebrates diversity and all qualified candidates receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, military status, genetic information or any other basis protected by applicable federal, state, or local laws. Jobot also prohibits harassment of applicants or employees based on any of these protected categories. It is Jobot’s policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.

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