Omni-Channel Marketing Director, Respiratory Biologics
Scorpion Therapeutics, New Philadelphia, Pennsylvania, United States, 17959
Role Summary
Director, HCP Omni-Channel Marketing, Respiratory Biologics leads the development and execution of non-personal/digital HCP marketing tactics, drives digital activity and customer engagement strategy across groups and indications, and coaches a cross-functional team. The role requires leadership in clinical acumen, commercial strategy, tactic development, KPI and measurement planning, and collaboration across functions. Responsibilities
Media Strategy and Planning: Develop media budgets, allocation strategies, and plans across all media channels (digital, print, and alternative media) aligned with brand objectives and marketing goals. Agency and Partner Management: Manage relationships with media agencies to ensure effective campaign collaboration and execution. Digital Media Execution: Oversee development, execution, and optimization of digital media tactics (paid search, social, display, voice, mobile, and emerging channels). Content Strategy: Define and drive digital content journeys aligned with customer needs and brand objectives. Analytics and Optimization: Use data-driven insights to refine strategies and improve ROI across media and content initiatives. Team Leadership and Training: Foster a collaborative and innovative team environment and support professional growth. Qualifications
Required: BS/BA with 8 years of commercial experience including marketing, sales and/or market access. Required: Minimum 4 years’ experience in US pharmaceutical/biotech marketing. Required: Minimum of 2 days per week in office. Required: Ability to travel up to 20% domestically. Preferred: Experience in Respiratory, Specialty and/or Rare Disease. Preferred: Previous people leadership experience. Preferred: Proven track record in managing media budgets, agency relationships, and digital campaigns. Preferred: Strong knowledge of digital marketing tactics (SEO, SEM, paid media, social media, CRM, website management). Preferred: Experience using analytics tools to measure campaign performance and optimize strategies. Preferred: Excellent leadership, coaching, and communication skills; ability to inspire and develop teams. Preferred: Ability to manage multiple projects, work under pressure, and meet deadlines. Preferred: Strategic thinker with strong attention to detail and problem-solving skills. Skills
Media strategy and planning Digital marketing (SEO, SEM, paid media, social, CRM, website management) Content strategy and digital content development Analytics, data-driven decision making, and ROI optimization Leadership, coaching, and cross-functional collaboration Project and time management; ability to manage multiple projects simultaneously Education
BS/BA degree Additional Requirements
Hybrid work arrangement with 2–3 days per week in the office Domestic travel up to 20% as needed
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Director, HCP Omni-Channel Marketing, Respiratory Biologics leads the development and execution of non-personal/digital HCP marketing tactics, drives digital activity and customer engagement strategy across groups and indications, and coaches a cross-functional team. The role requires leadership in clinical acumen, commercial strategy, tactic development, KPI and measurement planning, and collaboration across functions. Responsibilities
Media Strategy and Planning: Develop media budgets, allocation strategies, and plans across all media channels (digital, print, and alternative media) aligned with brand objectives and marketing goals. Agency and Partner Management: Manage relationships with media agencies to ensure effective campaign collaboration and execution. Digital Media Execution: Oversee development, execution, and optimization of digital media tactics (paid search, social, display, voice, mobile, and emerging channels). Content Strategy: Define and drive digital content journeys aligned with customer needs and brand objectives. Analytics and Optimization: Use data-driven insights to refine strategies and improve ROI across media and content initiatives. Team Leadership and Training: Foster a collaborative and innovative team environment and support professional growth. Qualifications
Required: BS/BA with 8 years of commercial experience including marketing, sales and/or market access. Required: Minimum 4 years’ experience in US pharmaceutical/biotech marketing. Required: Minimum of 2 days per week in office. Required: Ability to travel up to 20% domestically. Preferred: Experience in Respiratory, Specialty and/or Rare Disease. Preferred: Previous people leadership experience. Preferred: Proven track record in managing media budgets, agency relationships, and digital campaigns. Preferred: Strong knowledge of digital marketing tactics (SEO, SEM, paid media, social media, CRM, website management). Preferred: Experience using analytics tools to measure campaign performance and optimize strategies. Preferred: Excellent leadership, coaching, and communication skills; ability to inspire and develop teams. Preferred: Ability to manage multiple projects, work under pressure, and meet deadlines. Preferred: Strategic thinker with strong attention to detail and problem-solving skills. Skills
Media strategy and planning Digital marketing (SEO, SEM, paid media, social, CRM, website management) Content strategy and digital content development Analytics, data-driven decision making, and ROI optimization Leadership, coaching, and cross-functional collaboration Project and time management; ability to manage multiple projects simultaneously Education
BS/BA degree Additional Requirements
Hybrid work arrangement with 2–3 days per week in the office Domestic travel up to 20% as needed
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