Marketing Manager, Respiratory
Scorpion Therapeutics, New Philadelphia, Pennsylvania, United States, 17959
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Role Summary Marketing Manager, Respiratory leads key projects for an inhaled respiratory growth brand and an innovative launch product in refractory chronic cough. The role focuses on portfolio strategy, execution, measurement, and optimization—aligning the marketing plan with overall business unit objectives. It requires leadership in life-cycle management, launch planning, and driving performance, with opportunities to leverage technology to orchestrate experiences for Health Care Providers across multiple promotional channels.
Responsibilities
Execution of HCP marketing plan across various customer segments while ensuring consistency with overall business unit objectives
Lead annual brand operational planning
Collaborate with other functional areas and lead the copy approval process (PRT) to ensure legal/regulatory compliance and medical accuracy of all marketing materials
Collaborate with portfolio partners, including but not limited to Anti-Infectives and Specialty Business Unit (SBU) marketing, to deliver overall business unit objectives
Partner with the insights and analytics team to define KPIs and use them to analyze impact and performance of key commercial programs on an ongoing basis
Effectively launch high-impact tactics and messages to the sales force
Partner with market access team to achieve business unit objectives
Manage partner agency relationships, workflow, and related expense budgets
Leverage and develop Marketing Competencies, including Problem Statement Formation and Analysis, Objectives and Key Results (OKRs), Messaging & Content Strategy, Campaign Reporting and Visualization, Brief Development
Foster an environment of innovation, inclusion, challenge, trust, and development
Qualifications
Required: Bachelor’s degree, preferably in Business/Marketing or Health Sciences related field
Required: 4+ years of pharmaceutical business experience
Required: HCP marketing (pharmaceutical company or agency) or other relevant commercial experience including omni-channel marketing, market access, sales, or sales training
Required: Minimum of 2 days per week in office in either Philadelphia, PA or Durham, NC
Required: Ability to travel up to 20% domestically
Preferred: Master’s Degree (MBA)
Preferred: Prior marketing launch experience
Preferred: Core marketing experience, including strategy development and execution
Preferred: Demonstrated ability to manage external agencies and lead cross-functional teams
Preferred: Experience in respiratory disease and/or pulmonology
Preferred: Experience bringing promotional materials through legal, regulatory and medical review (PRT)
Preferred: Excellent communication skills (written & verbal), with the ability to communicate and present effectively to groups and senior leaders
Education
Bachelor’s degree required; Master’s degree (MBA) preferred
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Role Summary Marketing Manager, Respiratory leads key projects for an inhaled respiratory growth brand and an innovative launch product in refractory chronic cough. The role focuses on portfolio strategy, execution, measurement, and optimization—aligning the marketing plan with overall business unit objectives. It requires leadership in life-cycle management, launch planning, and driving performance, with opportunities to leverage technology to orchestrate experiences for Health Care Providers across multiple promotional channels.
Responsibilities
Execution of HCP marketing plan across various customer segments while ensuring consistency with overall business unit objectives
Lead annual brand operational planning
Collaborate with other functional areas and lead the copy approval process (PRT) to ensure legal/regulatory compliance and medical accuracy of all marketing materials
Collaborate with portfolio partners, including but not limited to Anti-Infectives and Specialty Business Unit (SBU) marketing, to deliver overall business unit objectives
Partner with the insights and analytics team to define KPIs and use them to analyze impact and performance of key commercial programs on an ongoing basis
Effectively launch high-impact tactics and messages to the sales force
Partner with market access team to achieve business unit objectives
Manage partner agency relationships, workflow, and related expense budgets
Leverage and develop Marketing Competencies, including Problem Statement Formation and Analysis, Objectives and Key Results (OKRs), Messaging & Content Strategy, Campaign Reporting and Visualization, Brief Development
Foster an environment of innovation, inclusion, challenge, trust, and development
Qualifications
Required: Bachelor’s degree, preferably in Business/Marketing or Health Sciences related field
Required: 4+ years of pharmaceutical business experience
Required: HCP marketing (pharmaceutical company or agency) or other relevant commercial experience including omni-channel marketing, market access, sales, or sales training
Required: Minimum of 2 days per week in office in either Philadelphia, PA or Durham, NC
Required: Ability to travel up to 20% domestically
Preferred: Master’s Degree (MBA)
Preferred: Prior marketing launch experience
Preferred: Core marketing experience, including strategy development and execution
Preferred: Demonstrated ability to manage external agencies and lead cross-functional teams
Preferred: Experience in respiratory disease and/or pulmonology
Preferred: Experience bringing promotional materials through legal, regulatory and medical review (PRT)
Preferred: Excellent communication skills (written & verbal), with the ability to communicate and present effectively to groups and senior leaders
Education
Bachelor’s degree required; Master’s degree (MBA) preferred
#J-18808-Ljbffr