Director, Direct-to-Patient Marketing
Scorpion Therapeutics, San Francisco, California, United States, 94199
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Role Summary
Direct-to-Patient Marketing Director responsible for leading the launch of a new HIV therapy and shaping multi-channel, patient-centric marketing strategies. You will report to the Senior Director, DTP Marketing and work with cross-functional teams to bring this transformative treatment to people living with HIV. The role emphasizes culturally competent messaging, patient activation, and data-driven optimization of marketing impact. Responsibilities
Supports development of the DTP strategy, launch planning, and the annual patient marketing tactical plan. Develops targeted patient marketing campaigns and media plans across channels including print, digital, social, out-of-home, point of care, and television. Generates and utilizes market research insights to enhance and refine promotional strategies and tactics. Creates culturally competent patient materials and collaborates with community partners and cross-functional teams to amplify the patient voice. Identifies opportunities to pilot new ideas to reach and engage people living with HIV in innovative ways that drive business results. Defines and tracks marketing KPIs, using data to drive continuous improvement and performance optimization. Contributes to the HIV portfolio strategy, providing insights and recommendations on go-to-market approaches and cross-brand synergies. Manages agency relationships and budgets, ensuring high-quality output and fiscal discipline. Collaborates closely with Regulatory, Legal, and Medical Affairs on the review and approval of promotional materials. Ensures compliance with all relevant laws, regulations, and policies. Qualifications
Required: Bachelor's degree with at least 12 years of marketing experience, or Master's degree or PhD with at least 10 years of marketing experience. Preferred: MBA with 10+ years pharma/biotech marketing experience. Preferred: Product launch experience. Preferred: Demonstrated excellence in project management, including prioritization and execution. Preferred: Thrives in a fast-paced, dynamic environment. Preferred: Listens carefully to other points of view and can adapt style and content based on audiences. Skills
Proven track record of developing and executing integrated multi-channel marketing campaigns and media plans targeting consumers/patients. Expertise in communication planning and patient activation. Ability to conceive, develop and implement multi-dimensional marketing and business plans. Pre proven ability in the execution of multiple/complex initiatives within the marketing mix which require tactful cross-functional execution. Strong verbal, written, and interpersonal communications skills and ability to efficiently and productively communicate to a variety of groups and audiences. Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials. Ability to successfully work with external agencies, including advertising, public relations and medical education vendors to develop programs and materials. Demonstrated ability to manage budgets, with an understanding of expense budget planning and tracking. Additional Requirements
Travel up to 15-20% of time.
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Direct-to-Patient Marketing Director responsible for leading the launch of a new HIV therapy and shaping multi-channel, patient-centric marketing strategies. You will report to the Senior Director, DTP Marketing and work with cross-functional teams to bring this transformative treatment to people living with HIV. The role emphasizes culturally competent messaging, patient activation, and data-driven optimization of marketing impact. Responsibilities
Supports development of the DTP strategy, launch planning, and the annual patient marketing tactical plan. Develops targeted patient marketing campaigns and media plans across channels including print, digital, social, out-of-home, point of care, and television. Generates and utilizes market research insights to enhance and refine promotional strategies and tactics. Creates culturally competent patient materials and collaborates with community partners and cross-functional teams to amplify the patient voice. Identifies opportunities to pilot new ideas to reach and engage people living with HIV in innovative ways that drive business results. Defines and tracks marketing KPIs, using data to drive continuous improvement and performance optimization. Contributes to the HIV portfolio strategy, providing insights and recommendations on go-to-market approaches and cross-brand synergies. Manages agency relationships and budgets, ensuring high-quality output and fiscal discipline. Collaborates closely with Regulatory, Legal, and Medical Affairs on the review and approval of promotional materials. Ensures compliance with all relevant laws, regulations, and policies. Qualifications
Required: Bachelor's degree with at least 12 years of marketing experience, or Master's degree or PhD with at least 10 years of marketing experience. Preferred: MBA with 10+ years pharma/biotech marketing experience. Preferred: Product launch experience. Preferred: Demonstrated excellence in project management, including prioritization and execution. Preferred: Thrives in a fast-paced, dynamic environment. Preferred: Listens carefully to other points of view and can adapt style and content based on audiences. Skills
Proven track record of developing and executing integrated multi-channel marketing campaigns and media plans targeting consumers/patients. Expertise in communication planning and patient activation. Ability to conceive, develop and implement multi-dimensional marketing and business plans. Pre proven ability in the execution of multiple/complex initiatives within the marketing mix which require tactful cross-functional execution. Strong verbal, written, and interpersonal communications skills and ability to efficiently and productively communicate to a variety of groups and audiences. Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials. Ability to successfully work with external agencies, including advertising, public relations and medical education vendors to develop programs and materials. Demonstrated ability to manage budgets, with an understanding of expense budget planning and tracking. Additional Requirements
Travel up to 15-20% of time.
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