Associate Director, Direct-to-Patient (DTP) Marketing
Scorpion Therapeutics, San Francisco, California, United States, 94199
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Role Summary Associate Director, Direct-to-Patient (DTP) Marketing at Gilead will champion the launch of a novel HIV therapy—bictegravir and lenacapavir. You will report to the Senior Director, DTP Marketing and lead the development and execution of innovative, multi‑channel marketing strategies to bring this transformative treatment to people living with HIV.
Responsibilities
Assists in the development of the DTP strategy, launch planning, and the annual patient marketing tactical plan.
Develops and executes DTP focused tactical initiatives including websites, social media, digital/print media initiatives, SEO/SEM, field marketing materials, and optimizes execution and success of the brand.
Defines campaign objectives, KPIs, and performance metrics and works collaboratively with cross‑functional teams to develop data collection and reporting frameworks.
Leads market research and leverages multiple data sources including advisory boards, field force inputs, industry reports, and media consumption trends to uncover emerging needs, opportunities, and innovative approaches to engage audience segments.
Effectively manages multiple agency partners to produce deliverables on strategy, within timelines, on budget, and measures outcomes.
Actively manages media budget targets for assigned programs.
Gains approval for marketing materials through internal review processes including management reviews and Med‑Legal‑Reg; secures final production.
Works cross‑functionally with Sales, Legal, Regulatory, Medical, Market Research, Sales Analytics and Managed Markets and other internal stakeholders to identify synergies and optimize overall efforts.
Leads or serves as a key project team member on cross‑functional projects, often with high visibility to senior management within the organization.
Conducts qualitative and quantitative analysis of current initiatives to determine optimal resource allocation and continuous improvement of campaigns.
Create Inclusion - modeling inclusive leadership and embedding the value of diversity in the way teams are managed.
Develop Talent - understand the skills, experience, aspirations and potential of employees and coach them on current performance and future potential.
Empower Teams - connect the team to the organization by aligning goals, purpose, and organizational objectives, and removing barriers to enable team success.
Qualifications
Bachelor’s degree with at least 10 years of marketing experience, or Master’s degree or PhD with at least 8 years of marketing experience. (Required)
8+ years of pharmaceutical/biotech industry experience (Preferred)
A minimum of 4‑6 years in product marketing or advertising focused on consumers or patients (Preferred)
Demonstrated excellence in project management including planning, prioritization, execution, analytical assessment, and performance management (Preferred)
Ability to analyze customer insights; understands market dynamics, and connect tactics with customer engagement objectives (Preferred)
Excellent interpersonal skills with ability to coordinate and lead strategic partners, key stakeholders, and internal teams for strong collaboration and teamwork (Preferred)
Excellent communications skills with an ability to effectively communicate both orally and written (Preferred)
Willingness to travel up to 20%, attend conferences, market research, meetings with key stakeholders (Preferred)
Education
Bachelor’s degree in marketing or related fields (required)
Master’s degree or PhD in marketing or related fields (preferred)
Skills
Experienced in developing and executing integrated multi‑channel marketing campaigns and media plans targeting consumers/patients
Expertise in communication planning and patient activation
Proven ability in the execution of complex initiatives within the marketing mix which require tactful cross‑functional execution
Strong verbal, written, and interpersonal communications skills and ability to communicate to a variety of groups and audiences efficiently and productively
Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials
Ability to work with external agencies, including advertising, public relations, and medical education vendors to develop programs and materials
Demonstrated ability to manage budgets, with an understanding of expense budget planning and tracking
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Role Summary Associate Director, Direct-to-Patient (DTP) Marketing at Gilead will champion the launch of a novel HIV therapy—bictegravir and lenacapavir. You will report to the Senior Director, DTP Marketing and lead the development and execution of innovative, multi‑channel marketing strategies to bring this transformative treatment to people living with HIV.
Responsibilities
Assists in the development of the DTP strategy, launch planning, and the annual patient marketing tactical plan.
Develops and executes DTP focused tactical initiatives including websites, social media, digital/print media initiatives, SEO/SEM, field marketing materials, and optimizes execution and success of the brand.
Defines campaign objectives, KPIs, and performance metrics and works collaboratively with cross‑functional teams to develop data collection and reporting frameworks.
Leads market research and leverages multiple data sources including advisory boards, field force inputs, industry reports, and media consumption trends to uncover emerging needs, opportunities, and innovative approaches to engage audience segments.
Effectively manages multiple agency partners to produce deliverables on strategy, within timelines, on budget, and measures outcomes.
Actively manages media budget targets for assigned programs.
Gains approval for marketing materials through internal review processes including management reviews and Med‑Legal‑Reg; secures final production.
Works cross‑functionally with Sales, Legal, Regulatory, Medical, Market Research, Sales Analytics and Managed Markets and other internal stakeholders to identify synergies and optimize overall efforts.
Leads or serves as a key project team member on cross‑functional projects, often with high visibility to senior management within the organization.
Conducts qualitative and quantitative analysis of current initiatives to determine optimal resource allocation and continuous improvement of campaigns.
Create Inclusion - modeling inclusive leadership and embedding the value of diversity in the way teams are managed.
Develop Talent - understand the skills, experience, aspirations and potential of employees and coach them on current performance and future potential.
Empower Teams - connect the team to the organization by aligning goals, purpose, and organizational objectives, and removing barriers to enable team success.
Qualifications
Bachelor’s degree with at least 10 years of marketing experience, or Master’s degree or PhD with at least 8 years of marketing experience. (Required)
8+ years of pharmaceutical/biotech industry experience (Preferred)
A minimum of 4‑6 years in product marketing or advertising focused on consumers or patients (Preferred)
Demonstrated excellence in project management including planning, prioritization, execution, analytical assessment, and performance management (Preferred)
Ability to analyze customer insights; understands market dynamics, and connect tactics with customer engagement objectives (Preferred)
Excellent interpersonal skills with ability to coordinate and lead strategic partners, key stakeholders, and internal teams for strong collaboration and teamwork (Preferred)
Excellent communications skills with an ability to effectively communicate both orally and written (Preferred)
Willingness to travel up to 20%, attend conferences, market research, meetings with key stakeholders (Preferred)
Education
Bachelor’s degree in marketing or related fields (required)
Master’s degree or PhD in marketing or related fields (preferred)
Skills
Experienced in developing and executing integrated multi‑channel marketing campaigns and media plans targeting consumers/patients
Expertise in communication planning and patient activation
Proven ability in the execution of complex initiatives within the marketing mix which require tactful cross‑functional execution
Strong verbal, written, and interpersonal communications skills and ability to communicate to a variety of groups and audiences efficiently and productively
Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials
Ability to work with external agencies, including advertising, public relations, and medical education vendors to develop programs and materials
Demonstrated ability to manage budgets, with an understanding of expense budget planning and tracking
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