Senior Digital Experience Analyst
American Eagle Outfitters, Pittsburgh, Pennsylvania, us, 15289
Join Us in Shaping the Future of Retail!
Are you passionate about enhancing retail shopping and creating exceptional customer experiences? If you believe that outstanding customer experiences stem from a deep understanding of human behaviors and motivations, we have the perfect opportunity for you!
As a
Senior Digital Experience Analyst , you will be the detective of the digital journey. Your role will be pivotal in uncovering the reasons behind user behaviors on our platforms. By utilizing high-fidelity session replay and behavioral data, you will identify friction points, validate hypotheses, and provide actionable insights that our Product, Merchandising, and Engineering teams need to enhance our online shopping experience. Key Responsibilities: Utilize modern digital experience analytics (DXA), specifically Quantum Metric, to observe user behavior, identify technical friction, and measure its impact on conversions. Transform complex session metrics and behavioral datasets into engaging narratives that help teams identify hidden pain points, streamline debugging, and validate design choices to improve user onboarding and conversion rates. Respond to inquiries from various business partners for both ad hoc requests and regular reporting. Leverage findings to drive A/B testing hypotheses and evaluate the impact of site changes on conversion and user engagement. Collaborate cross-functionally with Strategy, Product, UX, Engineering, and Marketing teams to ensure insights lead to actionable improvements. Monitor data quality and session health to ensure our analytics tools accurately capture the customer journey. Qualifications: 3+ years of experience in digital experience analytics for e-commerce across web and mobile platforms. Solid understanding of the digital user journey, including multi-session behaviors and on-page engagement metrics. Familiarity with DXA tools like Quantum Metric, FullStory, ContentSquare, LogRocket, Glassbox, Tableau, Qualtrics, and others, with a willingness to deepen your expertise. Basic knowledge of data visualization techniques and SQL, along with experience in Google Analytics for data analysis, reporting, and optimization. Exceptional analytical, problem-solving, and storytelling skills to translate insights into business impact. Strong communication and collaboration abilities to influence across various functions and levels. Meticulous attention to detail, highly organized, and able to meet deadlines. Self-motivated and proactive, thriving in a fast-paced, evolving environment. Compensation and Benefits: Starting pay is determined by various factors, including relevant experience and location. Associates may receive benefits such as healthcare (medical, vision, dental), wellness programs, 401(k) retirement plans, life and disability insurance, employee stock purchase options, paid time off, and parental leave. Paid time off, sick leave, and holiday pay vary based on job level, location, employment classification, and years of service. Discretionary bonuses and incentives may be provided at AEO's discretion. About Us: Discover AEO American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global retailer with a portfolio of popular apparel brands, including American Eagle, Aerie, OFFL/NE by Aerie, Todd Snyder, and Unsubscribed. We believe in optimism, inclusivity, and authenticity, empowering our customers to express their unique style through timeless, high-quality products. With a strong e-commerce presence and stores in the U.S., Canada, and Mexico, we reach customers in over 30 countries through global partnerships. At AEO, we value our people and our brands. Our
Better Together
culture fosters mutual success, inspiring our community to excel while driving growth for the business and its associates. We empower our associates to shape their unique career journeys through experience, exposure, and education. Commitment to Inclusion, Diversity, Equity, and Access: AEO is dedicated to cultivating an inclusive culture that welcomes and values everyone. We comply with all federal, state, and local equal employment opportunity laws, prohibiting discrimination based on race, color, religion, sex, national origin, age, sexual orientation, disability, and other protected characteristics. We also provide reasonable accommodations for religion and disabilities according to applicable laws. Applications are accepted until the stated deadline but may be extended based on applicant volume.
Senior Digital Experience Analyst , you will be the detective of the digital journey. Your role will be pivotal in uncovering the reasons behind user behaviors on our platforms. By utilizing high-fidelity session replay and behavioral data, you will identify friction points, validate hypotheses, and provide actionable insights that our Product, Merchandising, and Engineering teams need to enhance our online shopping experience. Key Responsibilities: Utilize modern digital experience analytics (DXA), specifically Quantum Metric, to observe user behavior, identify technical friction, and measure its impact on conversions. Transform complex session metrics and behavioral datasets into engaging narratives that help teams identify hidden pain points, streamline debugging, and validate design choices to improve user onboarding and conversion rates. Respond to inquiries from various business partners for both ad hoc requests and regular reporting. Leverage findings to drive A/B testing hypotheses and evaluate the impact of site changes on conversion and user engagement. Collaborate cross-functionally with Strategy, Product, UX, Engineering, and Marketing teams to ensure insights lead to actionable improvements. Monitor data quality and session health to ensure our analytics tools accurately capture the customer journey. Qualifications: 3+ years of experience in digital experience analytics for e-commerce across web and mobile platforms. Solid understanding of the digital user journey, including multi-session behaviors and on-page engagement metrics. Familiarity with DXA tools like Quantum Metric, FullStory, ContentSquare, LogRocket, Glassbox, Tableau, Qualtrics, and others, with a willingness to deepen your expertise. Basic knowledge of data visualization techniques and SQL, along with experience in Google Analytics for data analysis, reporting, and optimization. Exceptional analytical, problem-solving, and storytelling skills to translate insights into business impact. Strong communication and collaboration abilities to influence across various functions and levels. Meticulous attention to detail, highly organized, and able to meet deadlines. Self-motivated and proactive, thriving in a fast-paced, evolving environment. Compensation and Benefits: Starting pay is determined by various factors, including relevant experience and location. Associates may receive benefits such as healthcare (medical, vision, dental), wellness programs, 401(k) retirement plans, life and disability insurance, employee stock purchase options, paid time off, and parental leave. Paid time off, sick leave, and holiday pay vary based on job level, location, employment classification, and years of service. Discretionary bonuses and incentives may be provided at AEO's discretion. About Us: Discover AEO American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global retailer with a portfolio of popular apparel brands, including American Eagle, Aerie, OFFL/NE by Aerie, Todd Snyder, and Unsubscribed. We believe in optimism, inclusivity, and authenticity, empowering our customers to express their unique style through timeless, high-quality products. With a strong e-commerce presence and stores in the U.S., Canada, and Mexico, we reach customers in over 30 countries through global partnerships. At AEO, we value our people and our brands. Our
Better Together
culture fosters mutual success, inspiring our community to excel while driving growth for the business and its associates. We empower our associates to shape their unique career journeys through experience, exposure, and education. Commitment to Inclusion, Diversity, Equity, and Access: AEO is dedicated to cultivating an inclusive culture that welcomes and values everyone. We comply with all federal, state, and local equal employment opportunity laws, prohibiting discrimination based on race, color, religion, sex, national origin, age, sexual orientation, disability, and other protected characteristics. We also provide reasonable accommodations for religion and disabilities according to applicable laws. Applications are accepted until the stated deadline but may be extended based on applicant volume.