Marketing Director, BODYARMOR FLASH IV and Innovation NAOU
Coca-Cola HBC, Atlanta, Georgia, United States, 30383
In this role, you will own the brand’s vision, business strategy, and growth objectives, ensuring relevance to consumers through strategy, innovation, and advanced marketing initiatives. This role reports directly to the BODYARMOR Sports Drink VP and will have direct reports.
Key Responsibilities Strategic Brand Leadership
Develop and holistically manage BODYARMOR FLASH IV brand strategy and vision in North America, ensuring alignment with Advanced Hydration’s broader business objectives while maintaining local consumer relevance.
Manages FLASH IV, the fastest growing rapid rehydration product on the market, and future BODYARMOR innovation. This role will directly drive category volume, share and profit, and will closely monitorschanges in the marketplacetoidentify gaps and opportunities for new revenue,generating opportunities via new product-concepts, or brand/flavor/package extensions on existing brands.
Lead the articulation and scaling of brand positioning, messaging, and identity to meet the demands of a competitive and dynamic marketplace. Balance short- and long-term priorities while driving accountability and results.
Communicate priorities and progress clearly to full cross functional team.
Build ways of working to enable strong 360° marketing execution
Continuously challenge the status quo using data, insight, and strong point of view.
End-to-End Marketing Execution
Oversee the creation and execution of the brand “bundle,” including product, packaging, pricing, and value propositions, driving distinctiveness in the marketplace.
Guide the development of omnichannel marketing programs, AI‑powered insights, and digital‑first strategies to drive engagement and growth.
Business & Performance Management
Track and oversee brand performance metrics, driving accountability for delivery on volume, revenue, and market share objectives.
Experience with Nielsen, IRI, or other data sets, plus quantitative research tools. Demonstrated ability to translate data into strategy and action.
Partner with commercial teams to drive ROI‑positive strategies while balancing brand equity investments and P&L performance targets.
Cross-Functional Collaboration
Lead cross-functional teams within the NA operating unit and engage effectively across marketing, commercial, finance, and corporate leadership teams.
Build partnerships with agencies, bottlers, and external stakeholders to ensure flawless execution and seamless delivery of business priorities.
Experience
Minimum Bachelor’s degree required; MBA or equivalent advanced degree strongly preferred.
10+ years leading brand marketing or product ownership in CPG or adjacent industries required. Strong experience in the beverage category is preferred.
Demonstrated success in managing large-scale brand initiatives, innovation pipelines, and cross-functional portfolio ownership.
Solid track record in leveraging MarTech, AI, and digital platforms to deliver consumer‑centric solutions.
Skills in financial acumen, strategic thinking, and project management critical for driving high‑impact business outcomes.
Leadership Skills: Proven ability to lead high‑powered teams, manage cross‑functional collaboration, and inspire excellence in others.
What We Can DoForYou
Challenging Work – our unique global system offers constant opportunities to develop world‑class skills and a truly international career
Iconic Brand – Work on the most recognized brand in the world and be part of developing the brand’s next chapter
Exposure to World Class Leaders – Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights
Skills
Leadership
Media Planning
Creative Process
Marketing Goals
Consumer Segmentation
Competitor Analysis
Digital Media Strategy
Quantitative Research
Marketing Strategies
SWOT Analysis
Group Problem Solving
Brand Positioning
Social Media Strategies
Brand Architecture
Channel Management
Team Management
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Key Responsibilities Strategic Brand Leadership
Develop and holistically manage BODYARMOR FLASH IV brand strategy and vision in North America, ensuring alignment with Advanced Hydration’s broader business objectives while maintaining local consumer relevance.
Manages FLASH IV, the fastest growing rapid rehydration product on the market, and future BODYARMOR innovation. This role will directly drive category volume, share and profit, and will closely monitorschanges in the marketplacetoidentify gaps and opportunities for new revenue,generating opportunities via new product-concepts, or brand/flavor/package extensions on existing brands.
Lead the articulation and scaling of brand positioning, messaging, and identity to meet the demands of a competitive and dynamic marketplace. Balance short- and long-term priorities while driving accountability and results.
Communicate priorities and progress clearly to full cross functional team.
Build ways of working to enable strong 360° marketing execution
Continuously challenge the status quo using data, insight, and strong point of view.
End-to-End Marketing Execution
Oversee the creation and execution of the brand “bundle,” including product, packaging, pricing, and value propositions, driving distinctiveness in the marketplace.
Guide the development of omnichannel marketing programs, AI‑powered insights, and digital‑first strategies to drive engagement and growth.
Business & Performance Management
Track and oversee brand performance metrics, driving accountability for delivery on volume, revenue, and market share objectives.
Experience with Nielsen, IRI, or other data sets, plus quantitative research tools. Demonstrated ability to translate data into strategy and action.
Partner with commercial teams to drive ROI‑positive strategies while balancing brand equity investments and P&L performance targets.
Cross-Functional Collaboration
Lead cross-functional teams within the NA operating unit and engage effectively across marketing, commercial, finance, and corporate leadership teams.
Build partnerships with agencies, bottlers, and external stakeholders to ensure flawless execution and seamless delivery of business priorities.
Experience
Minimum Bachelor’s degree required; MBA or equivalent advanced degree strongly preferred.
10+ years leading brand marketing or product ownership in CPG or adjacent industries required. Strong experience in the beverage category is preferred.
Demonstrated success in managing large-scale brand initiatives, innovation pipelines, and cross-functional portfolio ownership.
Solid track record in leveraging MarTech, AI, and digital platforms to deliver consumer‑centric solutions.
Skills in financial acumen, strategic thinking, and project management critical for driving high‑impact business outcomes.
Leadership Skills: Proven ability to lead high‑powered teams, manage cross‑functional collaboration, and inspire excellence in others.
What We Can DoForYou
Challenging Work – our unique global system offers constant opportunities to develop world‑class skills and a truly international career
Iconic Brand – Work on the most recognized brand in the world and be part of developing the brand’s next chapter
Exposure to World Class Leaders – Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights
Skills
Leadership
Media Planning
Creative Process
Marketing Goals
Consumer Segmentation
Competitor Analysis
Digital Media Strategy
Quantitative Research
Marketing Strategies
SWOT Analysis
Group Problem Solving
Brand Positioning
Social Media Strategies
Brand Architecture
Channel Management
Team Management
#J-18808-Ljbffr