Salary Range
$75,000 - 105,000 annually
Benefit Eligible Yes
Location Remote (WFH) with location restrictions within the United States. For tax and compliance purposes, this role is open only to candidates that will work or reside in the following states: AR, AZ, CA, CO, FL, GA, ID, IL, LA, MO, NC, NJ, NV, NY, OH, TX, VA, WA, WI, WY.
Classification Full-time Exempt position
Reports to Director of Marketing
About The Company Paleovalley and Wild Pastures were born from a simple but radical idea: real food can heal — people, animals, and the planet. When Paleovalley co-founders Autumn and Chas Smith saw how industrialized food was affecting human health and the health of the land, they refused to play along. Autumn’s own journey of healing through nutrient-dense foods lit a fire that became Paleovalley. From there, the mission grew roots, sprouted wings, and eventually expanded into Wild Pastures to bring regeneratively raised meats directly to families nationwide.
Today, Paleovalley crafts deeply nourishing snacks and supplements made with organic ingredients and honorable sourcing. Wild Pastures connects small American farmers practicing regenerative agriculture with customers who believe better food is worth fighting for. Every product, every partnership, and every decision is guided by a commitment to real ingredients, regenerative practices, and the belief that health is built from the soil up.
We’re a team of grounded doers, curious thinkers, bold builders, and warm humans who like to laugh while doing meaningful work. We're growing quickly, fueled by purpose and a shared desire to repair the food system one thoughtful choice at a time.
If you feel energized by impact, drawn to mission, and ready to join a company rewriting the future of food, we’d love to meet you!
About The Opportunity As a Marketing Analytics Manager at Paleovalley, you’ll turn data into clear direction for our marketing and growth teams. Your analysis will help us understand how customers discover, engage with, and return to our brand, and you’ll build the reporting foundations that support smart decision-making across the company. You’ll work closely with marketing, product, paid media, email, and go-to-market partners to surface insights, improve performance, and ensure teams have the information they need when they need it.
This role is a great fit for someone who enjoys building structure, solving analytical puzzles, and shaping how a fast-growing company uses data to move forward. If you like pairing curiosity with technical skill and want your work to directly influence strategy, you’ll feel right at home here.
What You’ll Do
Analyze marketing, acquisition, and lifecycle performance data, including repurchase rates, customer retention, funnel drop-offs, and LTV trends
Build, maintain, and optimize Mixpanel dashboards, funnels, and behavioral reports
Diagnose and resolve tracking issues across pixels, scripts, UTMs, events, and server‑side integrations (Meta CAPI, TikTok Events API, Mixpanel server‑side)
Develop unified reporting and dashboards that combine data from Shopify, Mixpanel, GA4, Klaviyo, MySQL, and ad platforms
Identify insights that drive improvements in ROAS, retention, acquisition efficiency, and customer experience
Partner with paid media, email, demand and supply planners, and product teams to refine KPIs, improve tracking, and establish clean data flows
Conduct regular data quality checks and maintain processes that ensure accuracy, consistency, and reliable attribution
Translate complex analytical findings into simple, actionable insights for stakeholders across the company
Core Focus Areas
Retention, repurchase behavior, and subscription analytics
Acquisition performance and attribution integrity across platforms
Lifecycle and email analytics in Klaviyo
Funnel diagnostics and event‑level behavior tracking
Tracking accuracy through pixels, scripts, and integrations
Trend identification, anomaly detection, and early issue escalation
What Success Looks Like
Mixpanel, MySQL, Klaviyo, GA4, Shopify, and ad‑platform data are consistently aligned and reliable
Leadership and marketing teams have access to clear, real‑time dashboards that support fast decision‑making
Tracking inconsistencies are identified and fixed quickly, preventing downstream reporting issues
Insight‑driven recommendations contribute to sustained improvements in ROAS, retention, and customer LTV
You proactively spot performance shifts or data anomalies before they impact the business
What You’ll Need To Succeed
Bachelor’s degree in statistics, mathematics, computer science, data analytics, or equivalent hands‑on experience
3+ years of marketing analytics experience, ideally within e‑commerce or subscription‑based DTC
Minimum 2‑3 years of hands‑on Mixpanel experience (funnels, dashboards, behavioral analysis)
Strong proficiency in SQL and MySQL, including building and troubleshooting queries and workflows
Strong skills with GA4, Google Tag Manager, and server‑side tracking (Meta CAPI, TikTok Events API)
Understanding of pixels, scripts, event tracking, UTMs, and platform integrations
Experience with email marketing systems such as Klaviyo (preferred) or Mailchimp
Ability to turn complex data into simple, actionable recommendations for non‑technical teams
Proactive, autonomous working style with strong communication skills
Analytical rigor with experience in customer segmentation, retention analytics, and LTV modeling
Bonus Points
Experience in CPG, supplements, wellness, or organic/healthy consumer brands
Advanced Klaviyo experience (segmentation, attribution troubleshooting, deliverability)
Subscription‑model analysis (cohorts, churn, LTV forecasting)
Experience supporting high‑volume paid acquisition environments
Familiarity with Monday.com, Microsoft, Elevar, and AppLovin’ are a big bonus
Familiarity with Connected TV (CTV) advertising and performance measurement, including understanding of attribution, incrementality, and cross‑channel impact.
Hands‑on experience with Google BigQuery, including querying large datasets using SQL and supporting marketing performance reporting/attribution.
Our Commitment to You
Medical, dental, and vision coverage with 100% employer‑paid dental/vision and a small monthly medical premium for employees; dependents may be added at employee cost
Generous Paid time off to support balance and rest
Paid sick time for when you need it
Six (6) paid holidays each year
Paid parental leave for growing families
100% company‑paid Short‑Term Disability, Long‑Term Disability, and Life Insurance
401(k) with up to a 4% company match after one year of service
Monthly product stipend or access to perfectly imperfect damaged product so you can enjoy the nutrient‑dense foods you help bring to others
Compliance & Employment Practices Paleovalley and Wild Pastures are proud to be equal opportunity employers. All employment decisions — including hiring, promotion, discipline, and termination — are made based on qualifications, merit, and business needs. We do not discriminate on the basis of race, color, religion, national origin, ancestry, age, sex, gender identity or expression, sexual orientation, disability, medical condition, pregnancy, genetic information, marital status, veteran status, or any other status protected by applicable federal, state, or local law.
We are committed to providing reasonable accommodations to qualified individuals with disabilities. If you need assistance or an accommodation during the application or hiring process, please reach out to HRteam@paleovalley.com to let us know. Reasonable accommodations are considered on a case‑by‑case basis in accordance with the Americans with Disabilities Act (ADA) and applicable laws.
Applicants must be authorized to work in the United States for any employer. At this time, Paleovalley and Wild Pastures are unable to sponsor or assume sponsorship of employment visas, including but not limited to H‑1B, TN, or OPT.
This role is open until filled.
#J-18808-Ljbffr
Benefit Eligible Yes
Location Remote (WFH) with location restrictions within the United States. For tax and compliance purposes, this role is open only to candidates that will work or reside in the following states: AR, AZ, CA, CO, FL, GA, ID, IL, LA, MO, NC, NJ, NV, NY, OH, TX, VA, WA, WI, WY.
Classification Full-time Exempt position
Reports to Director of Marketing
About The Company Paleovalley and Wild Pastures were born from a simple but radical idea: real food can heal — people, animals, and the planet. When Paleovalley co-founders Autumn and Chas Smith saw how industrialized food was affecting human health and the health of the land, they refused to play along. Autumn’s own journey of healing through nutrient-dense foods lit a fire that became Paleovalley. From there, the mission grew roots, sprouted wings, and eventually expanded into Wild Pastures to bring regeneratively raised meats directly to families nationwide.
Today, Paleovalley crafts deeply nourishing snacks and supplements made with organic ingredients and honorable sourcing. Wild Pastures connects small American farmers practicing regenerative agriculture with customers who believe better food is worth fighting for. Every product, every partnership, and every decision is guided by a commitment to real ingredients, regenerative practices, and the belief that health is built from the soil up.
We’re a team of grounded doers, curious thinkers, bold builders, and warm humans who like to laugh while doing meaningful work. We're growing quickly, fueled by purpose and a shared desire to repair the food system one thoughtful choice at a time.
If you feel energized by impact, drawn to mission, and ready to join a company rewriting the future of food, we’d love to meet you!
About The Opportunity As a Marketing Analytics Manager at Paleovalley, you’ll turn data into clear direction for our marketing and growth teams. Your analysis will help us understand how customers discover, engage with, and return to our brand, and you’ll build the reporting foundations that support smart decision-making across the company. You’ll work closely with marketing, product, paid media, email, and go-to-market partners to surface insights, improve performance, and ensure teams have the information they need when they need it.
This role is a great fit for someone who enjoys building structure, solving analytical puzzles, and shaping how a fast-growing company uses data to move forward. If you like pairing curiosity with technical skill and want your work to directly influence strategy, you’ll feel right at home here.
What You’ll Do
Analyze marketing, acquisition, and lifecycle performance data, including repurchase rates, customer retention, funnel drop-offs, and LTV trends
Build, maintain, and optimize Mixpanel dashboards, funnels, and behavioral reports
Diagnose and resolve tracking issues across pixels, scripts, UTMs, events, and server‑side integrations (Meta CAPI, TikTok Events API, Mixpanel server‑side)
Develop unified reporting and dashboards that combine data from Shopify, Mixpanel, GA4, Klaviyo, MySQL, and ad platforms
Identify insights that drive improvements in ROAS, retention, acquisition efficiency, and customer experience
Partner with paid media, email, demand and supply planners, and product teams to refine KPIs, improve tracking, and establish clean data flows
Conduct regular data quality checks and maintain processes that ensure accuracy, consistency, and reliable attribution
Translate complex analytical findings into simple, actionable insights for stakeholders across the company
Core Focus Areas
Retention, repurchase behavior, and subscription analytics
Acquisition performance and attribution integrity across platforms
Lifecycle and email analytics in Klaviyo
Funnel diagnostics and event‑level behavior tracking
Tracking accuracy through pixels, scripts, and integrations
Trend identification, anomaly detection, and early issue escalation
What Success Looks Like
Mixpanel, MySQL, Klaviyo, GA4, Shopify, and ad‑platform data are consistently aligned and reliable
Leadership and marketing teams have access to clear, real‑time dashboards that support fast decision‑making
Tracking inconsistencies are identified and fixed quickly, preventing downstream reporting issues
Insight‑driven recommendations contribute to sustained improvements in ROAS, retention, and customer LTV
You proactively spot performance shifts or data anomalies before they impact the business
What You’ll Need To Succeed
Bachelor’s degree in statistics, mathematics, computer science, data analytics, or equivalent hands‑on experience
3+ years of marketing analytics experience, ideally within e‑commerce or subscription‑based DTC
Minimum 2‑3 years of hands‑on Mixpanel experience (funnels, dashboards, behavioral analysis)
Strong proficiency in SQL and MySQL, including building and troubleshooting queries and workflows
Strong skills with GA4, Google Tag Manager, and server‑side tracking (Meta CAPI, TikTok Events API)
Understanding of pixels, scripts, event tracking, UTMs, and platform integrations
Experience with email marketing systems such as Klaviyo (preferred) or Mailchimp
Ability to turn complex data into simple, actionable recommendations for non‑technical teams
Proactive, autonomous working style with strong communication skills
Analytical rigor with experience in customer segmentation, retention analytics, and LTV modeling
Bonus Points
Experience in CPG, supplements, wellness, or organic/healthy consumer brands
Advanced Klaviyo experience (segmentation, attribution troubleshooting, deliverability)
Subscription‑model analysis (cohorts, churn, LTV forecasting)
Experience supporting high‑volume paid acquisition environments
Familiarity with Monday.com, Microsoft, Elevar, and AppLovin’ are a big bonus
Familiarity with Connected TV (CTV) advertising and performance measurement, including understanding of attribution, incrementality, and cross‑channel impact.
Hands‑on experience with Google BigQuery, including querying large datasets using SQL and supporting marketing performance reporting/attribution.
Our Commitment to You
Medical, dental, and vision coverage with 100% employer‑paid dental/vision and a small monthly medical premium for employees; dependents may be added at employee cost
Generous Paid time off to support balance and rest
Paid sick time for when you need it
Six (6) paid holidays each year
Paid parental leave for growing families
100% company‑paid Short‑Term Disability, Long‑Term Disability, and Life Insurance
401(k) with up to a 4% company match after one year of service
Monthly product stipend or access to perfectly imperfect damaged product so you can enjoy the nutrient‑dense foods you help bring to others
Compliance & Employment Practices Paleovalley and Wild Pastures are proud to be equal opportunity employers. All employment decisions — including hiring, promotion, discipline, and termination — are made based on qualifications, merit, and business needs. We do not discriminate on the basis of race, color, religion, national origin, ancestry, age, sex, gender identity or expression, sexual orientation, disability, medical condition, pregnancy, genetic information, marital status, veteran status, or any other status protected by applicable federal, state, or local law.
We are committed to providing reasonable accommodations to qualified individuals with disabilities. If you need assistance or an accommodation during the application or hiring process, please reach out to HRteam@paleovalley.com to let us know. Reasonable accommodations are considered on a case‑by‑case basis in accordance with the Americans with Disabilities Act (ADA) and applicable laws.
Applicants must be authorized to work in the United States for any employer. At this time, Paleovalley and Wild Pastures are unable to sponsor or assume sponsorship of employment visas, including but not limited to H‑1B, TN, or OPT.
This role is open until filled.
#J-18808-Ljbffr