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Copywriter

OK COOL, New York, New York, us, 10261

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Reports to:

Creative Director

We are OK COOL. Strategic and (very) creative partners to the world’s leading brands. Built for social, targeting Gen Z and young millennials. Campaigns, content, creators. Global af.

Our clients include some of the biggest, best brands on the planet. (Not exaggerating!)

We are looking for a

Copywriter

with an exceptional knowledge of the social media and (sub)cultural landscape; a content-obsessed creative who can deliver social-first, top-notch ideas and strategy. You’ll be a meme maverick, viral sensationalist, super reactive culture freak who can provide creative concepts that entertain, educate, inspire and work smart to bring our brand worlds to life.

You’re on the bleeding edge of trends; have a deep understanding of community building and engagement. You’re a subculture investigator and initiator; you have a sharp eye for good content and a keen interest in storytelling. You’re someone who can craft words that move people and develop the big ideas that guide our social-first campaigns. You’ll help translate briefs into scroll-stopping creative concepts, write scripts and captions that capture brand voice, and collaborate closely with strategy, design, and production to bring ideas to life across video, static, and emerging formats.

You will join our creative team to serve as one of the creatives on one of our biggest accounts, assisting with day to day content tasks, helping deliver viral-worthy content and campaigns centered around insightful BIG IDEAS while fostering an environment of collaboration and continuous learning.

Working at OK COOL as a Copywriter means you have an eye for what’s trending and know how to translate that into a kick-ass idea for any client across fashion, beauty, sports, travel, tech, lifestyle, and more.

When it comes to social content, you understand the ins and outs of what’s making the internet tick and can come up with endless ways to establish and execute social strategies in quick, efficient, impactful ways. If you’ve made a hobby out of doom-scrolling and a part-time job out of sending your friends memes and viral videos all day—and want to get in on the fun and make some magic—then this is probably the job for you.

Responsibilities

Create & Contribute: Develop original, platform-specific ideas in partnership with the creative team for social campaigns, content series, brand activations, and always-on programs across platforms including Instagram, TikTok, X, YouTube, and emerging channels.

Hands-On Craft: Write engaging, platform-native copy for short-form video, social posts, campaign messaging, and influencer content. Support scripting, storyboarding, and maintaining consistent tone-of-voice across creative executions.

Team Collaboration: Work closely with designers, editors, fellow copywriters, strategists, client services, and influencer managers to bring ideas from brief to launch. Partner with editors and production teams to help ensure storytelling and tone translate effectively into final assets.

Creative Growth & Support: Receive and apply direction from senior creatives while contributing thoughtful feedback and ideas to elevate team output. Support freelancers and junior teammates as needed with collaboration and execution.

Client Exposure: Participate in presentations and creative reviews, helping communicate ideas clearly and confidently to internal teams and clients with guidance and support from senior staff.

Quality & Detail: Help ensure all creative work meets agency standards and aligns with brand voice, tone, and campaign objectives, maintaining a high level of craft and accuracy.

Trends & Culture: Stay engaged with social and cultural trends, platform updates, creator movements, and emerging formats—contributing ideas that help inform fresh creative opportunities for clients while continuing to grow your industry perspective.

What we look for

2-4 years of experience in a creative role within a social advertising agency or at a brand, with hands‑on involvement in ideating and producing social content.

Strong portfolio demonstrating a social‑first approach to always‑on creative, showing concepting and writing skills across a range of formats—from punchy lo‑fi content to longer‑form storytelling or scripted work.

Ability to bring ideas to life across multiple mediums, primarily social‑first static assets and video.

Comfortable supporting both creative and administrative tasks with a positive, solutions‑oriented attitude.

Working proficiency in CapCut (or similar editing tools) and the Adobe Creative Suite (especially Photoshop, InDesign, Illustrator, Acrobat, and Premiere Pro).

Working knowledge of Google Slides.

Developing pitching and presentation skills with the ability to communicate creative ideas clearly and confidently to internal teams and, when needed, clients.

Strong attention to detail with the ability to manage multiple tasks while consistently meeting deadlines.

Highly collaborative team player

with excellent communication skills, a willingness to learn, and a curious, entrepreneurial mindset.

What’s in it for you

Opportunity to be part of an awesome, small team of experts in social that value innovation, collaboration and excellence.

Work with fantastic, world class brands.

A flexible, supportive, and inclusive workplace culture.

$75,000–$100,000 annual salary, plus comprehensive healthcare benefits and participation in a 401(k) program.

20 days PTO + sick days + 11 holidays + mini summer break + winter recess break.

Primarily remote with occasional in‑person collaboration in office in New York City.

Summer Fridays early closing between Memorial Day and Labor Day.

About OK COOL OK COOL is a culture‑first creative agency with teams in London, New York and Sydney. We specialize in social‑native storytelling blending strategy, creativity and creator partnerships to help brands show up authentically where culture actually happens.

We’re a collective of strategists, creatives and tastemakers who don’t just follow the zeitgeist; we shape it. From insight‑led campaigns to always‑on content and paid social, we turn brands into culturally relevant voices that people want to engage with.

If you want to join a team that moves at the speed of culture, and defines it, OK COOL is where ideas become impact. OK COOL is a company of the Residence network.

About Residence Residence is a multidisciplinary network of companies with the shared vision of creating a thriving ecosystem to empower the creative community at large by nurturing rising talent, encouraging egoless creativity, and fostering community among its members. Including - Buck, Creative Lives in Progress (CLIP), Giant Ant, It's Nice That, Part and Sum, Wild and VTPro Design.

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