Vice President of Marketing & Communications
Confidential, Toledo, Ohio, United States, 43601
Vice President of Marketing & Communications
About the Company
Prestigious public research university
Industry Higher Education
Type Educational Institution
Founded 1872
Employees 5001-10,000
Categories
Health Care Medical Personal Health Accredited Certificates Colleges & Universities Education Graduate Northwest Ohio Ohio Rockets Toledo UT Undergraduate University of Toledo Utoledo
Specialties
higher education healthcare and degree programs
About the Role
The Company is in search of a Vice President for Marketing and Communications to lead the development and implementation of comprehensive, enterprise-wide strategies that align with the institution's purpose and regional promise. The successful candidate will be a bold, strategic, and collaborative leader, capable of unifying complex narratives into a clear and compelling institutional identity. This role is pivotal in amplifying the company's impact and positioning it as a leader in various sectors, including higher education, research, patient care, health sciences, and athletics. The VPMC will work closely with the President, Cabinet, and Board of Trustees to embrace a refreshed and bold vision, and will be empowered to think creatively, take risks, and pursue innovative approaches to marketing and communications.
The ideal candidate will have a proven track record in market positioning, demand generation, and performance measurement, with a focus on connecting marketing outcomes to business results. They should be adept at audience-centric marketing, grounded in rigorous market research, and be prepared to lead the evolution of a growth-oriented marketing strategy. The role requires a leader who can differentiate the company in a competitive landscape and is committed to the values of equity, opportunity, and impact. The VPMC will be responsible for leading a multidisciplinary team and must be capable of delivering strategies with measurable outcomes, including enrollment growth, clinical volume, philanthropic engagement, and revenue growth. This is a unique opportunity to make a significant contribution to an R1 public research university and to help shape its future success.
Hiring Manager Title President
Travel Percent Less than 10%
Functions
Marketing
About the Company
Prestigious public research university
Industry Higher Education
Type Educational Institution
Founded 1872
Employees 5001-10,000
Categories
Health Care Medical Personal Health Accredited Certificates Colleges & Universities Education Graduate Northwest Ohio Ohio Rockets Toledo UT Undergraduate University of Toledo Utoledo
Specialties
higher education healthcare and degree programs
About the Role
The Company is in search of a Vice President for Marketing and Communications to lead the development and implementation of comprehensive, enterprise-wide strategies that align with the institution's purpose and regional promise. The successful candidate will be a bold, strategic, and collaborative leader, capable of unifying complex narratives into a clear and compelling institutional identity. This role is pivotal in amplifying the company's impact and positioning it as a leader in various sectors, including higher education, research, patient care, health sciences, and athletics. The VPMC will work closely with the President, Cabinet, and Board of Trustees to embrace a refreshed and bold vision, and will be empowered to think creatively, take risks, and pursue innovative approaches to marketing and communications.
The ideal candidate will have a proven track record in market positioning, demand generation, and performance measurement, with a focus on connecting marketing outcomes to business results. They should be adept at audience-centric marketing, grounded in rigorous market research, and be prepared to lead the evolution of a growth-oriented marketing strategy. The role requires a leader who can differentiate the company in a competitive landscape and is committed to the values of equity, opportunity, and impact. The VPMC will be responsible for leading a multidisciplinary team and must be capable of delivering strategies with measurable outcomes, including enrollment growth, clinical volume, philanthropic engagement, and revenue growth. This is a unique opportunity to make a significant contribution to an R1 public research university and to help shape its future success.
Hiring Manager Title President
Travel Percent Less than 10%
Functions
Marketing