Senior Director, Planning (Alcohol/Spirits)

SalaryGuide, New York

Set and oversee strategic planning direction for complex, multi-channel media programs that fuel business growth for high-value clients.
Serve as a senior strategic advisor, fostering senior client partnerships through thought leadership, proactive problem-solving, and innovation.
Lead the delivery of integrated, insight-driven recommendations and high-impact presentations for C-suite and senior-level client stakeholders.
Champion a culture of accountability and continuous improvement, ensuring all campaigns are optimized through data analysis, market intelligence, and performance tracking.
Guide client business development, identifying and proposing opportunities to expand partnerships and unlock new value.
Inspire, lead, and mentor large multidisciplinary planning teams, cultivating a culture of ambition, ownership, and high performance.
Facilitate cross-team collaboration with activation, analytics, strategy, and creative to deliver best-in-class integrated solutions.
Drive operational excellence through streamlined processes, clear standards, and advocacy for the latest OMG planning tools and practices.

Bachelor's degree in advertising, marketing, communications, business, or a related field.
12+ years of progressive media planning experience, including demonstrated leadership of large teams and complex accounts within an agency setting.
Proven ability to develop and deliver robust, innovative media strategies for high-profile, multifaceted client portfolios.
Executive-level communication, presentation, and negotiation skills.
Exceptional analytical abilities and a record of translating insight into business-driving strategy.
Advanced proficiency in Microsoft Excel, PowerPoint, and essential media industry tools.
Track record of operational excellence, process improvement, and cross-functional team leadership.
A passion for mentorship, people development, and fostering diverse, high-performing teams.

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