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Role Summary
Senior Product Manager, HCP Marketing (Non-Personal Promotion) is a key member of Madrigal's US Marketing team, focused on healthcare professionals. The role will develop and execute HCP marketing strategies, including HCP media and non-personal promotion (NPP), analytics, and initiatives targeting endocrinologists, to support the US launch and growth of Rezdiffra (resmetirom). This role requires partnering with cross-functional teams and managing budgets and timelines to deliver high-impact solutions.
Responsibilities
- Support HCP-directed media and non-personal promotion efforts for branded and unbranded tactics including strategy, planning, asset development, tactical execution, metrics/KPIs, and driving innovation (programmatic, print, SEO/SEM, endemic display, emails, social, etc.). Support the deployment and creation (where needed) of NPP promotional tactics to enable an integrated, multichannel ecosystem supporting branded and unbranded campaigns directed towards HCPs to drive education and impact.
- Help shape tactical recommendations and solutions that deliver on strategy and drive performance while meeting all FDA regulations and standards.
- Support reporting and analytic efforts to assess NPP/media performance and drive on-going optimizations.
- Effectively collaborate to ensure alignment and success with cross-functional partners including PRC/MLR, market research, analytics, IT, medical affairs, regulatory, legal, compliance, field, etc.
- Help manage agency partners for tactical planning/execution, content development, manage budget, and evaluate tactical performance to ensure appropriate resource allocation and timely delivery within financial constraints.
- Support marketing and commercial field teams as needed.
- This is not a comprehensive listing of job functions. Responsibilities may change based on evolving brand/business needs.
Qualifications
- 7+ years of experience with 4+ years in biopharmaceutical commercial space; sales, marketing, strategy, etc.
- 3+ years of HCP marketing experience (required).
- Robust experience in digital / non-personal promotion (required).
- Experience across several channels, stakeholders, disease states, and business models (required).
- At least 1 specialty launch in the past 5 years (required); subpart H experience is a plus.
- Experience in smaller company (or team) environment is a plus.
Education
- Bachelor's Degree, MBA or Masters preferred
Skills
- Motivated and agile self-starter with a business owner mindset
- Solution-oriented marketer who can operate in a fast-paced environment and areas of ambiguity
- Keen attention to detail with ability to still see the big picture
- Proven agency management skills
- Proven ability to drive execution and impact across several workstreams simultaneously
- Excellent project management skills (prioritization, timelines, budget, communication, etc.)
- Strong analytical skills and ability to triangulate information (connect the dots)
- Capability to translate insights into actionable strategies and tactics
- Superb communication, demonstrated interpersonal skills and cross-functional partnering skillsets
- Driven to succeed and develop professionally
Additional Requirements
- Travel is required – up to 25% of the time (including weekends as needed).
- Required to be in office 3 days per week (Conshohocken, PA or Waltham, MA).