B2B Marketing Automation & Email Specialist
Batteries Plus, Slab City, Wisconsin, United States
At Batteries Plus, our people are what power us. As a
B2B Marketing Automation & Email Specialist , you'll bring data, technology, and strategy together to deliver impactful commercial customer experiences. You'll manage B2B marketing automation within Salesforce Marketing Cloud Account Engagement (Pardot) - executing targeted campaigns, building automated nurture journeys, and optimizing engagement to drive qualified leads, customer retention, and commercial sales growth.
What You'll Do
Build, test, and deploy B2B marketing campaigns in Salesforce Marketing Cloud Account Engagement (Pardot), including email sends and automated nurture programs.
Create and maintain landing pages and data-capture forms to support lead generation and commercial engagement initiatives.
Manage all aspects of campaign execution, including audience segmentation, content setup, QA, deployment, and performance tracking.
Maintain campaign calendars to ensure alignment with promotional priorities, commercial sales initiatives, and brand strategy.
Develop automated nurture journeys that support the B2B sales funnel from lead acquisition through conversion and retention.
Build and optimize dynamic audience segments using lists, automation rules, CRM data, and SQL queries where applicable.
Partner with CRM and Data teams to improve targeting accuracy, maintain database integrity, and support lead scoring and grading models.
Monitor and analyze campaign performance metrics (open rate, click-through rate, conversion rate, MQL generation, and pipeline contribution) and provide actionable optimization insights.
Support A/B testing to refine messaging, timing, segmentation strategies, and conversion performance.
Ensure all communications comply with CAN-SPAM, TCPA, and applicable data privacy regulations.
Collaborate with Marketing, Commercial Sales, Creative, and IT teams to ensure consistent messaging and seamless execution.
Support broader CRM and lifecycle marketing initiatives through automation enhancements, reporting, and process documentation.
What We're Looking For
Bachelor's degree in Marketing, Communications, Business, Information Systems, or related field.
3+ years of experience in B2B digital marketing or marketing automation.
Hands-on experience with Salesforce Marketing Cloud Account Engagement (Pardot).
Experience building automated nurture programs and segmentation strategies.
Strong understanding of Salesforce CRM data structure and lead lifecycle management.
Experience analyzing campaign performance data and optimizing based on insights.
Working knowledge of HTML/CSS for email formatting preferred.
Salesforce Marketing Cloud or Pardot certification preferred.
Experience writing SQL queries for segmentation preferred.
Highly organized, detail-oriented, and able to manage multiple priorities.
Strong written and verbal communication skills with a collaborative approach.
Why Batteries Plus
Be part of a national brand powering businesses and communities every day.
Work in a collaborative, performance-driven marketing team.
Competitive compensation and comprehensive benefits package.
Opportunities for growth and continued development in marketing automation and CRM strategy.
Apply Today Bring your marketing automation expertise, analytical mindset, and B2B strategy experience to Batteries Plus and help deliver meaningful, well-timed, high-impact commercial marketing programs.
EEOC Statement Batteries Plus is an Equal Opportunity Employer. Applicants and associates are free from discrimination on the basis of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, pregnancy accommodations, reprisal, other non-merit-based factors, and any other protections afforded under state or local laws.
#J-18808-Ljbffr
B2B Marketing Automation & Email Specialist , you'll bring data, technology, and strategy together to deliver impactful commercial customer experiences. You'll manage B2B marketing automation within Salesforce Marketing Cloud Account Engagement (Pardot) - executing targeted campaigns, building automated nurture journeys, and optimizing engagement to drive qualified leads, customer retention, and commercial sales growth.
What You'll Do
Build, test, and deploy B2B marketing campaigns in Salesforce Marketing Cloud Account Engagement (Pardot), including email sends and automated nurture programs.
Create and maintain landing pages and data-capture forms to support lead generation and commercial engagement initiatives.
Manage all aspects of campaign execution, including audience segmentation, content setup, QA, deployment, and performance tracking.
Maintain campaign calendars to ensure alignment with promotional priorities, commercial sales initiatives, and brand strategy.
Develop automated nurture journeys that support the B2B sales funnel from lead acquisition through conversion and retention.
Build and optimize dynamic audience segments using lists, automation rules, CRM data, and SQL queries where applicable.
Partner with CRM and Data teams to improve targeting accuracy, maintain database integrity, and support lead scoring and grading models.
Monitor and analyze campaign performance metrics (open rate, click-through rate, conversion rate, MQL generation, and pipeline contribution) and provide actionable optimization insights.
Support A/B testing to refine messaging, timing, segmentation strategies, and conversion performance.
Ensure all communications comply with CAN-SPAM, TCPA, and applicable data privacy regulations.
Collaborate with Marketing, Commercial Sales, Creative, and IT teams to ensure consistent messaging and seamless execution.
Support broader CRM and lifecycle marketing initiatives through automation enhancements, reporting, and process documentation.
What We're Looking For
Bachelor's degree in Marketing, Communications, Business, Information Systems, or related field.
3+ years of experience in B2B digital marketing or marketing automation.
Hands-on experience with Salesforce Marketing Cloud Account Engagement (Pardot).
Experience building automated nurture programs and segmentation strategies.
Strong understanding of Salesforce CRM data structure and lead lifecycle management.
Experience analyzing campaign performance data and optimizing based on insights.
Working knowledge of HTML/CSS for email formatting preferred.
Salesforce Marketing Cloud or Pardot certification preferred.
Experience writing SQL queries for segmentation preferred.
Highly organized, detail-oriented, and able to manage multiple priorities.
Strong written and verbal communication skills with a collaborative approach.
Why Batteries Plus
Be part of a national brand powering businesses and communities every day.
Work in a collaborative, performance-driven marketing team.
Competitive compensation and comprehensive benefits package.
Opportunities for growth and continued development in marketing automation and CRM strategy.
Apply Today Bring your marketing automation expertise, analytical mindset, and B2B strategy experience to Batteries Plus and help deliver meaningful, well-timed, high-impact commercial marketing programs.
EEOC Statement Batteries Plus is an Equal Opportunity Employer. Applicants and associates are free from discrimination on the basis of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, pregnancy accommodations, reprisal, other non-merit-based factors, and any other protections afforded under state or local laws.
#J-18808-Ljbffr