Role Overview
We’re looking for a hands‑on Lifecycle Marketing Manager to own and execute the programs that move both new prospects and existing customers through our funnel.
Location: Remote (US preferred)
Team: Marketing / Demand Generation
Reports to: Head of Demand Generation
This role is ideal for someone who enjoys building and managing lifecycle programs, working closely with Sales and Customer‑facing teams, and continuously improving conversion, engagement, and lead flow across the customer journey. You’ll execute within an established funnel framework and help ensure leads and accounts don’t stall, get lost, or receive the wrong follow‑up—whether they’re net‑new prospects or expansion opportunities. This is an execution‑focused position for someone who understands B2B SaaS funnels and knows how to make lifecycle programs actually work day to day.
Key Responsibilities Lifecycle & Nurture Programs
Build, manage, and optimize lifecycle and nurture programs in Marketo across new business and expansion workflows
Maintain follow‑up flows for demo requests, no‑connects, no‑shows, re‑engagement, and expansion signals
Support customer and account‑based motions such as upsell, cross‑sell, renewals, and product adoption touchpoints
Sales & Customer Alignment
Ensure leads and accounts progress correctly based on sales and customer activity
Partner with ISRs, Account Managers, and Customer teams to improve speed‑to‑lead, follow‑up consistency, and expansion coverage
Support sales follow‑up with the right messaging, timing, and handoff logic
Execution & Optimization
QA campaigns, emails, tokens, segmentation, and routing logic
Implement messaging, CTA, and timing updates across lifecycle programs
Monitor lifecycle performance (engagement, conversion, MQL → SQL, expansion signals) and flag issues or drop‑offs
Help ensure lifecycle programs scale cleanly as volume and complexity grow
What We’re Looking For
Hands‑on experience with Marketo
Experience running lifecycle or nurture programs end to end
Understanding of both new business funnels and expansion/customer workflows
Strong attention to detail and comfort QA’ing campaigns
Collaborative, execution‑oriented mindset
What We Offer
People‑focused, entrepreneurial culture with the backing of a stable, global corporate entity (Nemetschek)
Competitive compensation and benefits package
100% paid medical premiums for employees and unlimited PTO
Opportunity for continuous professional development
Fully vested 401(k) from day one
Free and unlimited access to LinkedIn Learning
ALLPLAN is proud to be an equal‑opportunity workplace. We are committed to equal opportunity regardless of race, color, ancestry, religion, gender, gender identity, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status.
Base pay for this position: $70,000 USD
#ALLPLAN
Compensation: The base pay range for this role is $70,000 – $70,000 per year.
#J-18808-Ljbffr
Location: Remote (US preferred)
Team: Marketing / Demand Generation
Reports to: Head of Demand Generation
This role is ideal for someone who enjoys building and managing lifecycle programs, working closely with Sales and Customer‑facing teams, and continuously improving conversion, engagement, and lead flow across the customer journey. You’ll execute within an established funnel framework and help ensure leads and accounts don’t stall, get lost, or receive the wrong follow‑up—whether they’re net‑new prospects or expansion opportunities. This is an execution‑focused position for someone who understands B2B SaaS funnels and knows how to make lifecycle programs actually work day to day.
Key Responsibilities Lifecycle & Nurture Programs
Build, manage, and optimize lifecycle and nurture programs in Marketo across new business and expansion workflows
Maintain follow‑up flows for demo requests, no‑connects, no‑shows, re‑engagement, and expansion signals
Support customer and account‑based motions such as upsell, cross‑sell, renewals, and product adoption touchpoints
Sales & Customer Alignment
Ensure leads and accounts progress correctly based on sales and customer activity
Partner with ISRs, Account Managers, and Customer teams to improve speed‑to‑lead, follow‑up consistency, and expansion coverage
Support sales follow‑up with the right messaging, timing, and handoff logic
Execution & Optimization
QA campaigns, emails, tokens, segmentation, and routing logic
Implement messaging, CTA, and timing updates across lifecycle programs
Monitor lifecycle performance (engagement, conversion, MQL → SQL, expansion signals) and flag issues or drop‑offs
Help ensure lifecycle programs scale cleanly as volume and complexity grow
What We’re Looking For
Hands‑on experience with Marketo
Experience running lifecycle or nurture programs end to end
Understanding of both new business funnels and expansion/customer workflows
Strong attention to detail and comfort QA’ing campaigns
Collaborative, execution‑oriented mindset
What We Offer
People‑focused, entrepreneurial culture with the backing of a stable, global corporate entity (Nemetschek)
Competitive compensation and benefits package
100% paid medical premiums for employees and unlimited PTO
Opportunity for continuous professional development
Fully vested 401(k) from day one
Free and unlimited access to LinkedIn Learning
ALLPLAN is proud to be an equal‑opportunity workplace. We are committed to equal opportunity regardless of race, color, ancestry, religion, gender, gender identity, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status.
Base pay for this position: $70,000 USD
#ALLPLAN
Compensation: The base pay range for this role is $70,000 – $70,000 per year.
#J-18808-Ljbffr