Chicago, Illinois, United States; Los Angeles, California, United States; New York, United States
WHAT YOU’LL DO Viant’s Travel business is already a major success, with deep adoption across Travel, Tourism, and hospitality. We are now seeking a
Head of Industry, Travel
to
further accelerate our growth in this category
by scaling brand-direct demand, expanding agency adoption, and strengthening our travel targeting and measurement solutions.
This role requires
15+ years of advertising experience
and a
minimum of 7+ years in Travel marketing
(brand-direct, agency, or vendor side experience).
The ideal candidate brings a
proven track record of driving direct brand relationships in Travel advertising
while also collaborating with agencies to influence adoption. They will be responsible for growing
category revenue ,
building out the GTM team, hiring additional Account Directors, Account Managers , and working cross-functionally with
Product, Business Development (Data, Measurement, Technology, Supply), and Marketing
to solidify Viant as the
premier programmatic solution for Travel marketers.
THE DAY-TO-DAY
Scale Viant’s already-successful Travel business by expanding direct
brand relationships
in
tourism, travel, and hospitality.
Establish Viant as
the premier programmatic solution
for the category by evangelizing our
travel targeting, measurement, and identity solutions.
Drive greater industry awareness through thought leadership, conference participation, and client education.
Own and
grow brand-direct demand
while also supporting the
core sales team in driving agency adoption
across the Travel category.
Develop and execute a
brand-first GTM strategy
that ensures Viant is
embedded in key tourism and hospitality marketing budgets.
Partner with agency teams to help them navigate
the evolving Travel programmatic landscape
and ensure Viant is the platform of choice.
Hire, train, and scale a team of Travel-focused sellers
to drive continued adoption.
Define success metrics and manage performance to ensure Viant
continues to outpace the market
in Travel programmatic growth.
Serve as the
executive face of Viant’s Travel business,
representing the company at industry events and in high-stakes client meetings.
Work closely with
Product teams
to develop new innovative Travel ad products and further enhance Viant’s
travel targeting, identity resolution, develop new ad products and measurement capabilities.
Collaborate with
Business Development
to identify
key data, measurement, and supply partnerships
that strengthen Viant’s Travel offering.
Ensure Viant’s
measurement solutions align with tourism and travel marketing objectives
and help clients prove ROI.
GREAT TO HAVE
15+ years of advertising experience , with a
minimum of 7+ years in Travel marketing.
Expertise in
tourism and hospitality marketing , preferably in a
brand-direct capacity
(will also consider vendor-side and agency experience).
Deep understanding of
programmatic advertising
(CTV, Streaming Audio, Online Video, Display, DOOH, and Mobile) and how it applies to Travel brands.
A
proven track record of building brand-direct relationships and scaling programmatic adoption
in Travel.
Experience
hiring and leading high-performing GTM teams
in adtech, programmatic, or digital media.
Ability to
work cross-functionally
with sales, product, business development, and marketing teams.
Strong analytical and strategic mindset, with the ability to translate industry challenges into advertising solutions.
Excellent communication and presentation skills, with the ability to
evangelize Viant’s leadership in Travel programmatic advertising.
LIFE AT VIANT Investing in our employee’s professional growth is important to us, but so is investing in their well-being. That’s why Viant was voted one of the best places to work and some of our favorite employee benefits include
fully paid health insurance ,
paid parental leave
and
unlimited PTO
and more.
Base compensation range: $225,000 - $250,000
In accordance with NYS law, the range provided is Viant’s reasonable estimate of the compensation for this role. Final title and compensation for the position will be based on several factors including work experience and education.
Not the right position for you? Check out our other opportunities!
Viant Technology Inc. (NASDAQ: DSP) is a leader in CTV and AI-powered programmatic advertising, dedicated to driving innovation in digital marketing. Viant’s omnichannel platform built for CTV allows marketers to plan, execute and measure their campaigns with unmatched precision and efficiency. With the launch of ViantAI, Viant is building the future of fully autonomous advertising solutions, empowering advertisers to achieve their boldest goals. Viant was recently awarded Best AI-Powered Advertising Solution and Best Demand-Side Platform by MarTech Breakthrough, Great Place to Work® certification and received the Business Intelligence Group’s AI Excellence Award. Learn more at viantinc.com.
Viant is an equal opportunity employer and makes employment decisions on the basis of merit. Viant prohibits unlawful discrimination against employees or applicants based on race, religion, color, national origin, physical or mental disability, medical condition, genetic information, marital status, sex, reproductive health decision making, gender, gender identity, gender expression, age, military status, veteran status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws. Viant also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics.
#J-18808-Ljbffr
WHAT YOU’LL DO Viant’s Travel business is already a major success, with deep adoption across Travel, Tourism, and hospitality. We are now seeking a
Head of Industry, Travel
to
further accelerate our growth in this category
by scaling brand-direct demand, expanding agency adoption, and strengthening our travel targeting and measurement solutions.
This role requires
15+ years of advertising experience
and a
minimum of 7+ years in Travel marketing
(brand-direct, agency, or vendor side experience).
The ideal candidate brings a
proven track record of driving direct brand relationships in Travel advertising
while also collaborating with agencies to influence adoption. They will be responsible for growing
category revenue ,
building out the GTM team, hiring additional Account Directors, Account Managers , and working cross-functionally with
Product, Business Development (Data, Measurement, Technology, Supply), and Marketing
to solidify Viant as the
premier programmatic solution for Travel marketers.
THE DAY-TO-DAY
Scale Viant’s already-successful Travel business by expanding direct
brand relationships
in
tourism, travel, and hospitality.
Establish Viant as
the premier programmatic solution
for the category by evangelizing our
travel targeting, measurement, and identity solutions.
Drive greater industry awareness through thought leadership, conference participation, and client education.
Own and
grow brand-direct demand
while also supporting the
core sales team in driving agency adoption
across the Travel category.
Develop and execute a
brand-first GTM strategy
that ensures Viant is
embedded in key tourism and hospitality marketing budgets.
Partner with agency teams to help them navigate
the evolving Travel programmatic landscape
and ensure Viant is the platform of choice.
Hire, train, and scale a team of Travel-focused sellers
to drive continued adoption.
Define success metrics and manage performance to ensure Viant
continues to outpace the market
in Travel programmatic growth.
Serve as the
executive face of Viant’s Travel business,
representing the company at industry events and in high-stakes client meetings.
Work closely with
Product teams
to develop new innovative Travel ad products and further enhance Viant’s
travel targeting, identity resolution, develop new ad products and measurement capabilities.
Collaborate with
Business Development
to identify
key data, measurement, and supply partnerships
that strengthen Viant’s Travel offering.
Ensure Viant’s
measurement solutions align with tourism and travel marketing objectives
and help clients prove ROI.
GREAT TO HAVE
15+ years of advertising experience , with a
minimum of 7+ years in Travel marketing.
Expertise in
tourism and hospitality marketing , preferably in a
brand-direct capacity
(will also consider vendor-side and agency experience).
Deep understanding of
programmatic advertising
(CTV, Streaming Audio, Online Video, Display, DOOH, and Mobile) and how it applies to Travel brands.
A
proven track record of building brand-direct relationships and scaling programmatic adoption
in Travel.
Experience
hiring and leading high-performing GTM teams
in adtech, programmatic, or digital media.
Ability to
work cross-functionally
with sales, product, business development, and marketing teams.
Strong analytical and strategic mindset, with the ability to translate industry challenges into advertising solutions.
Excellent communication and presentation skills, with the ability to
evangelize Viant’s leadership in Travel programmatic advertising.
LIFE AT VIANT Investing in our employee’s professional growth is important to us, but so is investing in their well-being. That’s why Viant was voted one of the best places to work and some of our favorite employee benefits include
fully paid health insurance ,
paid parental leave
and
unlimited PTO
and more.
Base compensation range: $225,000 - $250,000
In accordance with NYS law, the range provided is Viant’s reasonable estimate of the compensation for this role. Final title and compensation for the position will be based on several factors including work experience and education.
Not the right position for you? Check out our other opportunities!
Viant Technology Inc. (NASDAQ: DSP) is a leader in CTV and AI-powered programmatic advertising, dedicated to driving innovation in digital marketing. Viant’s omnichannel platform built for CTV allows marketers to plan, execute and measure their campaigns with unmatched precision and efficiency. With the launch of ViantAI, Viant is building the future of fully autonomous advertising solutions, empowering advertisers to achieve their boldest goals. Viant was recently awarded Best AI-Powered Advertising Solution and Best Demand-Side Platform by MarTech Breakthrough, Great Place to Work® certification and received the Business Intelligence Group’s AI Excellence Award. Learn more at viantinc.com.
Viant is an equal opportunity employer and makes employment decisions on the basis of merit. Viant prohibits unlawful discrimination against employees or applicants based on race, religion, color, national origin, physical or mental disability, medical condition, genetic information, marital status, sex, reproductive health decision making, gender, gender identity, gender expression, age, military status, veteran status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws. Viant also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics.
#J-18808-Ljbffr