# **Our Privacy Statement & Cookie Policy**In the United States, Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match. In addition, Thomson Reuters offers market leading work life benefits with competitive vacation, sick and safe paid time off, paid holidays (including two company mental health days off), parental leave, sabbatical leave. These benefits meet or exceeds the requirements of paid time off in accordance with any applicable state or municipal laws. Finally, Thomson Reuters offers the following additional benefits: optional hospital, accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan.Thomson Reuters complies with local laws that require upfront disclosure of the expected pay range for a position. The base compensation range varies across locations.For any eligible US locations, unless otherwise noted, the base compensation range for this role is $74,200 USD - $137,800 USD.Base pay is positioned within the range based on several factors including an individual’s knowledge, skills and experience with consideration given to internal equity. Base pay is one part of a comprehensive Total Reward program which also includes flexible and supportive benefits and other wellbeing programs.This role may also be eligible for an Annual Bonus based on a combination of enterprise and individual performance.Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news.As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.Thomson Reuters makes reasonable accommodations for applicants with disabilities, including veterans with disabilities, and for sincerely held religious beliefs in accordance with applicable law. If you reside in the United States and require an accommodation in the recruiting process, you may contact our Human Resources Department at HR.Leave-Expert@thomsonreuters.com. Disability accommodations in the recruiting process may include things like a sign language interpreter, making interview rooms accessible, providing assistive technology, or other relevant accommodations. Please note this email is not intended for general recruitment questions and we will promptly respond to inquiries regarding accommodations. More information on requesting an accommodationLearn more on how to protect yourself from fraudulent job postingsMore information about Thomson Reuters can be found on**Summary of the Role:**Thomson Reuters is seeking a data-driven Senior Paid Media Specialist, Brand to own strategy and hands-on execution across paid media channels and platforms (e.g., Google Ads and Facebook/Meta Ads) to grow brand reach, share of voice, and consideration among B2B audiences.You will lead full-funnel paid media planning and execution with an upper‑ and mid‑funnel emphasis. This includes leading audience and targeting strategies for awareness, consideration, and perception. The role will require you to measure impact via channel, website and brand-lift studies. This role balances strategic planning with day-to-day campaign management, budget pacing, experimentation, and clear reporting to brand KPIs and downstream site traffic quality.**About the role:*** Make budget and channel recommendations for paid media programs that deliver against brand awareness and consideration objectives for Thomson Reuters and key Segments and Products.* Own and report on outcomes of paid media investments, including optimization plans to close gaps between target and actual performance on KPIs such as reach, frequency, engagement, viewable impressions, video completion rate, share of voice, and qualified site traffic.* Lead paid media strategy and execution across Search, Display, Social, OOH Digital, Connected TV, PodCasts and other channels to drive brand reach, share of voice, demand creation, and high-quality traffic.* Partner with analytics and research to implement brand-lift studies (Google/YouTube, Meta), attention metrics, and social listening to quantify changes in awareness, understanding, and consideration.* Run structured testing (audience, creative, placements, landing pages), manage budgets to CPM/CPV/CPC and cost-per-incremental-visit targets, and deliver weekly insights and recommendations tied to brand KPIs.* Collaborate with Brand team to align on target audience, definition of success and provide creative specs for media plans.**About You**Key Skills:Core channel expertise * Search: Google and Bing ad creation across formats including PMax, Search, YouTube video, native, etc.* Social: Meta (Facebook/Instagram) Ads, TikTok Ads, Reddit Ads and AMA promotions campaign configuration and optimization.* Display: Direct and programmatic buys and retargeting audience configuration using DV360.* Emerging channels for awareness including PodCasts, Connected TV, and others.* Attention and brand measurement: viewability, attention/time-in-view, video completion, incremental reach, frequency management, and brand-lift methodologies.Optimization and experimentation * Structured testing: audiences, creatives, formats, landing pages; incrementality and lift where applicable.* Budget management and pacing; spend allocation by channel/campaign to awareness and consideration targets (CPM, CPV, CTR, cost per incremental reach/visit).Technical & Analytics Skills* Advanced Excel/Google Sheets.* SEM Rush and Google trends* Adobe Analytics experience (analyzing branded vs. non‑branded traffic, direct/organic trends, engagement depth, assisted conversions).* Brand measurement tools (Google Brand Lift, Meta Brand Lift), social listening (e.g., Brandwatch/Sprinklr/Talkwalker), survey platforms (e.g., Qualtrics).* Familiarity share-of-search analysis.Collaboration and communication* Clear, executive-ready reporting and recommendations translating brand KPIs to business impact.* Cross-functional partnering with Brand Strategy, Analytics and Demand Generation Marketing teamsExperience:* 3–5 years hands-on B2B paid media experience with direct platform ownership.* Strong history of cross-functional partnership with marketing and web teams.* Demonstrated success driving brand outcomes (reach, SOV, brand lift, qualified site traffic, share of search) and translating them into demand capture.Additions focused on KPI identification and measurement:* Identify and operationalize KPIs that capture brand
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