The
Lead Digital Marketing Strategist
will be a key member of our global Digital Marketing team, driving innovative digital initiatives designed to enhance pipeline growth and boost customer engagement within our Clinical Effectiveness division. This role is ideal for a proactive professional with expertise in marketing automation, email management, audience segmentation, and data-driven optimization. You will spearhead
email marketing and marketing automation using Adobe Marketo Engage , while supporting
account-based digital advertising
initiatives through
6sense
and
LinkedIn Campaign Manager . Your collaboration with global stakeholders—including Campaign Strategy, Product Marketing, Sales, and Data/Analytics—will be vital in delivering personalized, measurable, and revenue-focused multi-touch digital experiences. This position is hybrid, requiring presence in a Wolters Kluwer office 2 days a week. Key Responsibilities: Email Marketing & Marketing Automation
Oversee the development, quality assurance, and execution of comprehensive email programs, nurturing streams, triggered workflows, and operational campaigns within
Adobe Marketo Engage . Create and manage
Smart Lists, Smart Campaigns, tokens, snippets, A/B tests, and dynamic content
to maximize audience engagement and improve conversion rates. Ensure compliance with global email governance, including naming conventions, folder organization, and adherence to deliverability, GDPR, and CCPA best practices. Partner with stakeholders to strategically convert campaign briefs into scalable Marketo programs that resonate with audience targeting and lifecycle stages.
Account-Based Digital Advertising Support
Assist in launching and managing ABM campaigns using
6sense , focusing on audience creation, workflow management, intent-based targeting, and stage-specific activation. Support execution of advertising on LinkedIn and Meta (including Sponsored Content and Conversation Ads) to ensure precise audience targeting and seamless integration with Marketo workflows. Collaborate with digital advertising teams to facilitate cohesive cross-channel engagement between advertisements, web initiatives, and email nurturing strategies.
Campaign Operations, Optimization & Insights
Design and implement comprehensive
end-to-end integrated programs
that connect digital advertising, landing pages, web personalization, and email initiatives. Monitor campaign performance, deliver actionable insights dashboards, and provide recommendations for optimizations based on engagement patterns and content effectiveness. Establish structured A/B and multivariate testing plans over various channels, including subject lines, CTAs, content formats, and audience segments. Work collaboratively with Analytics, Content, and Program teams to ensure precise campaign tracking, attribution, and reporting.
Program & Process Management
Develop and maintain scalable audience segmentation strategies that ensure exact targeting, alignment with buyer personas, and reduced audience fatigue across programs. Ensure all campaigns uphold brand guidelines, accessibility standards, and consistent messaging across diverse regions. Oversee budget tracking for digital advertising and ABM programs, ensuring accuracy across campaigns and associated cost centers. Contribute to ongoing enhancements of MarTech processes, including documentation, QA procedures, and campaign setup templates.
Desired Skills & Experience Strong communicator:
Excellent writing skills with the ability to clearly synthesize and present insights. Highly collaborative:
Comfortable working with cross-functional teams and adapting to shifting priorities. Technical and analytical:
Skilled in troubleshooting Marketo logic, identifying issues, and interpreting data for informed decision-making. Self-starter mindset:
Proactively identify opportunities to streamline workflows, enhance performance, and embrace new capabilities. Organized and deadline-driven:
Exceptional project management capabilities to manage multiple campaigns concurrently in a fast-paced environment. Customer- and revenue-focused:
Deep understanding of the B2B buyer journey and funnel dynamics, committed to delivering measurable business impact. Qualifications Bachelor's degree in Marketing, Communications, Business, or related field. 3 - 6 years
of experience in B2B digital marketing, demand generation, or marketing operations (Experience in Healthcare or enterprise SaaS preferred). Hands-on experience with: Adobe Marketo Engage (required)
- ability to create programs from start to finish. 6sense
or similar ABM/intent platforms. LinkedIn Campaign Manager and Meta. Salesforce CRM. Web analytics tools
(e.g., Google Analytics 4, Adobe Analytics). Experience with
HTML/CSS
and email template editing is advantageous. Adobe Marketo Engage Business Practitioner Expert Certification
is a plus. Familiarity with
global marketing operations , data privacy regulations, and email deliverability best practices is beneficial. #LI-Hybrid Our Interview Practices To ensure a fair and authentic hiring process, we ask all candidates to participate in interviews without the aid of AI tools or external prompts. Our goal is to assess your unique skills, experiences, and communication style. We're looking to connect with you directly—not a digital assistant. Therefore, we request the removal of virtual backgrounds and the inclusion of in-person interviews in our hiring process. Please be aware that using AI-generated responses or third-party assistance during interviews may lead to disqualification. Applicants might need to visit a Wolters Kluwer office as part of the recruitment process. Compensation: $76,600.00 - $133,750.00 USD This position is also eligible for a bonus. The stated compensation range is based on the primary location of the position. Actual base salary offers are influenced by a range of factors including, but not limited to, skills, experience, and specific job location. Your recruiter can provide further details about the specific offer during the hiring process. Additional Information: Wolters Kluwer offers a comprehensive suite of competitive benefits and programs designed to help you balance your work and personal life, including: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance, Vacation and Sick Time, and Paid Parental Leave. Detailed information regarding our benefits is available upon request. EQUAL EMPLOYMENT OPPORTUNITY: Wolters Kluwer U.S. Corporation and all its subsidiaries, divisions, and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
Lead Digital Marketing Strategist
will be a key member of our global Digital Marketing team, driving innovative digital initiatives designed to enhance pipeline growth and boost customer engagement within our Clinical Effectiveness division. This role is ideal for a proactive professional with expertise in marketing automation, email management, audience segmentation, and data-driven optimization. You will spearhead
email marketing and marketing automation using Adobe Marketo Engage , while supporting
account-based digital advertising
initiatives through
6sense
and
LinkedIn Campaign Manager . Your collaboration with global stakeholders—including Campaign Strategy, Product Marketing, Sales, and Data/Analytics—will be vital in delivering personalized, measurable, and revenue-focused multi-touch digital experiences. This position is hybrid, requiring presence in a Wolters Kluwer office 2 days a week. Key Responsibilities: Email Marketing & Marketing Automation
Oversee the development, quality assurance, and execution of comprehensive email programs, nurturing streams, triggered workflows, and operational campaigns within
Adobe Marketo Engage . Create and manage
Smart Lists, Smart Campaigns, tokens, snippets, A/B tests, and dynamic content
to maximize audience engagement and improve conversion rates. Ensure compliance with global email governance, including naming conventions, folder organization, and adherence to deliverability, GDPR, and CCPA best practices. Partner with stakeholders to strategically convert campaign briefs into scalable Marketo programs that resonate with audience targeting and lifecycle stages.
Account-Based Digital Advertising Support
Assist in launching and managing ABM campaigns using
6sense , focusing on audience creation, workflow management, intent-based targeting, and stage-specific activation. Support execution of advertising on LinkedIn and Meta (including Sponsored Content and Conversation Ads) to ensure precise audience targeting and seamless integration with Marketo workflows. Collaborate with digital advertising teams to facilitate cohesive cross-channel engagement between advertisements, web initiatives, and email nurturing strategies.
Campaign Operations, Optimization & Insights
Design and implement comprehensive
end-to-end integrated programs
that connect digital advertising, landing pages, web personalization, and email initiatives. Monitor campaign performance, deliver actionable insights dashboards, and provide recommendations for optimizations based on engagement patterns and content effectiveness. Establish structured A/B and multivariate testing plans over various channels, including subject lines, CTAs, content formats, and audience segments. Work collaboratively with Analytics, Content, and Program teams to ensure precise campaign tracking, attribution, and reporting.
Program & Process Management
Develop and maintain scalable audience segmentation strategies that ensure exact targeting, alignment with buyer personas, and reduced audience fatigue across programs. Ensure all campaigns uphold brand guidelines, accessibility standards, and consistent messaging across diverse regions. Oversee budget tracking for digital advertising and ABM programs, ensuring accuracy across campaigns and associated cost centers. Contribute to ongoing enhancements of MarTech processes, including documentation, QA procedures, and campaign setup templates.
Desired Skills & Experience Strong communicator:
Excellent writing skills with the ability to clearly synthesize and present insights. Highly collaborative:
Comfortable working with cross-functional teams and adapting to shifting priorities. Technical and analytical:
Skilled in troubleshooting Marketo logic, identifying issues, and interpreting data for informed decision-making. Self-starter mindset:
Proactively identify opportunities to streamline workflows, enhance performance, and embrace new capabilities. Organized and deadline-driven:
Exceptional project management capabilities to manage multiple campaigns concurrently in a fast-paced environment. Customer- and revenue-focused:
Deep understanding of the B2B buyer journey and funnel dynamics, committed to delivering measurable business impact. Qualifications Bachelor's degree in Marketing, Communications, Business, or related field. 3 - 6 years
of experience in B2B digital marketing, demand generation, or marketing operations (Experience in Healthcare or enterprise SaaS preferred). Hands-on experience with: Adobe Marketo Engage (required)
- ability to create programs from start to finish. 6sense
or similar ABM/intent platforms. LinkedIn Campaign Manager and Meta. Salesforce CRM. Web analytics tools
(e.g., Google Analytics 4, Adobe Analytics). Experience with
HTML/CSS
and email template editing is advantageous. Adobe Marketo Engage Business Practitioner Expert Certification
is a plus. Familiarity with
global marketing operations , data privacy regulations, and email deliverability best practices is beneficial. #LI-Hybrid Our Interview Practices To ensure a fair and authentic hiring process, we ask all candidates to participate in interviews without the aid of AI tools or external prompts. Our goal is to assess your unique skills, experiences, and communication style. We're looking to connect with you directly—not a digital assistant. Therefore, we request the removal of virtual backgrounds and the inclusion of in-person interviews in our hiring process. Please be aware that using AI-generated responses or third-party assistance during interviews may lead to disqualification. Applicants might need to visit a Wolters Kluwer office as part of the recruitment process. Compensation: $76,600.00 - $133,750.00 USD This position is also eligible for a bonus. The stated compensation range is based on the primary location of the position. Actual base salary offers are influenced by a range of factors including, but not limited to, skills, experience, and specific job location. Your recruiter can provide further details about the specific offer during the hiring process. Additional Information: Wolters Kluwer offers a comprehensive suite of competitive benefits and programs designed to help you balance your work and personal life, including: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance, Vacation and Sick Time, and Paid Parental Leave. Detailed information regarding our benefits is available upon request. EQUAL EMPLOYMENT OPPORTUNITY: Wolters Kluwer U.S. Corporation and all its subsidiaries, divisions, and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.