The
Digital Marketing Lead Strategist
will play a pivotal role in our global Digital Marketing team, focusing on groundbreaking digital strategies to drive pipeline growth and enhance customer engagement in our Clinical Effectiveness division. This position is perfect for a motivated professional with a strong background in marketing automation, email management, audience segmentation, and data-driven optimization. You will lead
email marketing and marketing automation initiatives using Adobe Marketo Engage , while also supporting
account-based digital advertising
efforts through
6sense
and
LinkedIn Campaign Manager . Close collaboration with global stakeholders—including Campaign Strategy, Product Marketing, Sales, and Data/Analytics—will be essential in crafting personalized, measurable, and revenue-generating multi-touch digital experiences. This is a hybrid role, requiring presence in a Wolters Kluwer office 2 days a week. Key Responsibilities: Email Marketing & Marketing Automation
Direct the creation, quality assurance, and execution of robust email programs, nurturing streams, triggered workflows, and operational campaigns within
Adobe Marketo Engage . Design and manage
Smart Lists, Smart Campaigns, tokens, snippets, A/B tests, and dynamic content
to enhance audience engagement and optimize conversion rates. Ensure compliance with global email governance, including naming conventions, folder organization, and adherence to deliverability, GDPR, and CCPA best practices. Collaborate with stakeholders to transform campaign briefs into scalable Marketo programs tailored to audience targeting and lifecycle stages.
Account-Based Digital Advertising Support
Assist in the launch and management of ABM campaigns using
6sense , focusing on audience creation, workflow management, intent-based targeting, and stage-specific activation. Support execution of advertising on LinkedIn and Meta (including Sponsored Content and Conversation Ads) to ensure precise audience targeting and seamless integration with Marketo workflows. Work with digital advertising teams to facilitate cohesive cross-channel engagement between advertisements, web initiatives, and email nurturing strategies.
Campaign Operations, Optimization & Insights
Design and implement comprehensive
end-to-end integrated programs
connecting digital advertising, landing pages, web personalization, and email initiatives. Monitor campaign performance, deliver actionable insights dashboards, and provide recommendations for optimizations based on engagement patterns and content effectiveness. Establish structured A/B and multivariate testing plans across various channels, including subject lines, CTAs, content formats, and audience segments. Collaborate with Analytics, Content, and Program teams to ensure accurate campaign tracking, attribution, and reporting.
Program & Process Management
Develop and maintain effective audience segmentation strategies that ensure precise targeting, alignment with buyer personas, and reduced audience fatigue across programs. Ensure all campaigns meet brand guidelines, accessibility standards, and consistent messaging across diverse regions. Oversee budget tracking for digital advertising and ABM programs, ensuring accuracy across campaigns and associated cost centers. Contribute to the ongoing improvement of MarTech processes, including documentation, QA procedures, and campaign setup templates.
Desired Skills & Experience Strong communicator:
Exceptional writing skills with the ability to synthesize and present insights clearly. Highly collaborative:
Comfortable working with cross-functional teams and adapting to shifting priorities. Technical and analytical:
Proficient in troubleshooting Marketo logic, identifying issues, and interpreting data for informed decision-making. Self-starter mindset:
Proactively identify opportunities to streamline workflows, enhance performance, and embrace new capabilities. Organized and deadline-driven:
Outstanding project management abilities to manage multiple campaigns concurrently in a fast-paced environment. Customer- and revenue-focused:
In-depth understanding of the B2B buyer journey and funnel dynamics, committed to delivering measurable business impact. Qualifications Bachelor's degree in Marketing, Communications, Business, or related field. 3 - 6 years
of experience in B2B digital marketing, demand generation, or marketing operations (Experience in Healthcare or enterprise SaaS preferred). Hands-on experience with: Adobe Marketo Engage (required)
- ability to create programs from start to finish. 6sense
or similar ABM/intent platforms. LinkedIn Campaign Manager and Meta. Salesforce CRM. Web analytics tools
(e.g., Google Analytics 4, Adobe Analytics). Experience with
HTML/CSS
and email template editing is advantageous. Adobe Marketo Engage Business Practitioner Expert Certification
is a plus. Familiarity with
global marketing operations , data privacy regulations, and email deliverability best practices is beneficial. #LI-Hybrid Our Interview Practices To ensure a fair and authentic hiring process, we request all candidates to participate in interviews without the aid of AI tools or external prompts. Our aim is to evaluate your unique skills, experiences, and communication style, connecting with you directly. Therefore, we ask that virtual backgrounds be removed and in-person interviews be part of the hiring process. Please be aware that using AI-generated responses or third-party assistance during interviews may lead to disqualification. Applicants might need to visit a Wolters Kluwer office as part of the recruitment process. Compensation: $76,600.00 - $133,750.00 USD This position is also eligible for a bonus. The stated compensation range is based on the primary location of the position. Actual base salary offers are influenced by various factors including, but not limited to, skills, experience, and specific job location. Your recruiter can provide further details about the specific offer during the hiring process. Additional Information: Wolters Kluwer provides a comprehensive suite of competitive benefits and programs designed to help you balance your work and personal life, including: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance, Vacation and Sick Time, and Paid Parental Leave. Detailed information regarding our benefits is available upon request. EQUAL EMPLOYMENT OPPORTUNITY: Wolters Kluwer U.S. Corporation and all its subsidiaries, divisions, and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
Digital Marketing Lead Strategist
will play a pivotal role in our global Digital Marketing team, focusing on groundbreaking digital strategies to drive pipeline growth and enhance customer engagement in our Clinical Effectiveness division. This position is perfect for a motivated professional with a strong background in marketing automation, email management, audience segmentation, and data-driven optimization. You will lead
email marketing and marketing automation initiatives using Adobe Marketo Engage , while also supporting
account-based digital advertising
efforts through
6sense
and
LinkedIn Campaign Manager . Close collaboration with global stakeholders—including Campaign Strategy, Product Marketing, Sales, and Data/Analytics—will be essential in crafting personalized, measurable, and revenue-generating multi-touch digital experiences. This is a hybrid role, requiring presence in a Wolters Kluwer office 2 days a week. Key Responsibilities: Email Marketing & Marketing Automation
Direct the creation, quality assurance, and execution of robust email programs, nurturing streams, triggered workflows, and operational campaigns within
Adobe Marketo Engage . Design and manage
Smart Lists, Smart Campaigns, tokens, snippets, A/B tests, and dynamic content
to enhance audience engagement and optimize conversion rates. Ensure compliance with global email governance, including naming conventions, folder organization, and adherence to deliverability, GDPR, and CCPA best practices. Collaborate with stakeholders to transform campaign briefs into scalable Marketo programs tailored to audience targeting and lifecycle stages.
Account-Based Digital Advertising Support
Assist in the launch and management of ABM campaigns using
6sense , focusing on audience creation, workflow management, intent-based targeting, and stage-specific activation. Support execution of advertising on LinkedIn and Meta (including Sponsored Content and Conversation Ads) to ensure precise audience targeting and seamless integration with Marketo workflows. Work with digital advertising teams to facilitate cohesive cross-channel engagement between advertisements, web initiatives, and email nurturing strategies.
Campaign Operations, Optimization & Insights
Design and implement comprehensive
end-to-end integrated programs
connecting digital advertising, landing pages, web personalization, and email initiatives. Monitor campaign performance, deliver actionable insights dashboards, and provide recommendations for optimizations based on engagement patterns and content effectiveness. Establish structured A/B and multivariate testing plans across various channels, including subject lines, CTAs, content formats, and audience segments. Collaborate with Analytics, Content, and Program teams to ensure accurate campaign tracking, attribution, and reporting.
Program & Process Management
Develop and maintain effective audience segmentation strategies that ensure precise targeting, alignment with buyer personas, and reduced audience fatigue across programs. Ensure all campaigns meet brand guidelines, accessibility standards, and consistent messaging across diverse regions. Oversee budget tracking for digital advertising and ABM programs, ensuring accuracy across campaigns and associated cost centers. Contribute to the ongoing improvement of MarTech processes, including documentation, QA procedures, and campaign setup templates.
Desired Skills & Experience Strong communicator:
Exceptional writing skills with the ability to synthesize and present insights clearly. Highly collaborative:
Comfortable working with cross-functional teams and adapting to shifting priorities. Technical and analytical:
Proficient in troubleshooting Marketo logic, identifying issues, and interpreting data for informed decision-making. Self-starter mindset:
Proactively identify opportunities to streamline workflows, enhance performance, and embrace new capabilities. Organized and deadline-driven:
Outstanding project management abilities to manage multiple campaigns concurrently in a fast-paced environment. Customer- and revenue-focused:
In-depth understanding of the B2B buyer journey and funnel dynamics, committed to delivering measurable business impact. Qualifications Bachelor's degree in Marketing, Communications, Business, or related field. 3 - 6 years
of experience in B2B digital marketing, demand generation, or marketing operations (Experience in Healthcare or enterprise SaaS preferred). Hands-on experience with: Adobe Marketo Engage (required)
- ability to create programs from start to finish. 6sense
or similar ABM/intent platforms. LinkedIn Campaign Manager and Meta. Salesforce CRM. Web analytics tools
(e.g., Google Analytics 4, Adobe Analytics). Experience with
HTML/CSS
and email template editing is advantageous. Adobe Marketo Engage Business Practitioner Expert Certification
is a plus. Familiarity with
global marketing operations , data privacy regulations, and email deliverability best practices is beneficial. #LI-Hybrid Our Interview Practices To ensure a fair and authentic hiring process, we request all candidates to participate in interviews without the aid of AI tools or external prompts. Our aim is to evaluate your unique skills, experiences, and communication style, connecting with you directly. Therefore, we ask that virtual backgrounds be removed and in-person interviews be part of the hiring process. Please be aware that using AI-generated responses or third-party assistance during interviews may lead to disqualification. Applicants might need to visit a Wolters Kluwer office as part of the recruitment process. Compensation: $76,600.00 - $133,750.00 USD This position is also eligible for a bonus. The stated compensation range is based on the primary location of the position. Actual base salary offers are influenced by various factors including, but not limited to, skills, experience, and specific job location. Your recruiter can provide further details about the specific offer during the hiring process. Additional Information: Wolters Kluwer provides a comprehensive suite of competitive benefits and programs designed to help you balance your work and personal life, including: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance, Vacation and Sick Time, and Paid Parental Leave. Detailed information regarding our benefits is available upon request. EQUAL EMPLOYMENT OPPORTUNITY: Wolters Kluwer U.S. Corporation and all its subsidiaries, divisions, and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.