Logo
job logo

Marketing Coordinator

Marketing Alliance Group, Dalton, Georgia, us, 30722

Save Job

The Marketing Coordinator supports MAG’s marketing initiatives by executing content, digital, and event strategies that strengthen brand visibility and support sales growth. This role works cross-functionally to develop marketing materials, manage website updates, coordinate campaigns, and ensure consistent brand messaging across all platforms. The ideal candidate is organized, detail-oriented, and comfortable managing multiple projects in a fast-paced manufacturing environment.

Location: Dalton, GA

Job Duties/Responsibilities:

Develop and manage the annual content calendar aligned with product launches, acquisitions, sustainability initiatives, trade events, and hospitality events

Create and publish monthly content to support brand positioning and drive engagement

Identify and promote innovation, manufacturing capabilities, global growth, and community impact

Manage website updates, imagery refreshes, and basic content maintenance

Monitor website and social performance metrics; provide quarterly analytics reports and improvement recommendations

Collaborate cross-functionally to gather newsworthy updates, new programs, and strategic initiatives

Support Sales with updated marketing materials, internal communications, and presentation tools

Assist with RFP/RFI responses and development of case studies and capability materials

Coordinate photography, video documentation, and manage the Digital Asset Management (DAM) system

Develop and execute email marketing campaigns and maintain internal customer database

Support trade shows, corporate events, hospitality initiatives, and branded collateral management

Coordinate promotional efforts and communications related to company sponsorships and charitable partnerships.

Assist with community engagement efforts, sponsorships, and internal campaigns (including United Way)

Requirements:

Can-do attitude with extreme willingness to learn and

Strong written and verbal communication skills; able to collaborate across departments and external partners

Proficiency in reporting, marketing analytics, and standard business/marketing software (web or graphic experience a plus)

Ability to evaluate past campaigns and use data to improve future marketing efforts

Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced, deadline-driven environment

Experience in B2B, manufacturing, retail, or corporate environments a plus

Supervision Received: Works with minimal supervision. Issues and concerns need to be communicated to Manager.

Qualifications and Education Requirements Bachelor’s degree in related field and 2-4 years pertinent experience or equivalent combination.

Physical Requirements: Lifting: Occasionally raises objects from a lower to a higher position or moves objects horizontally from position-to position. Weight is usually less than 20 lbs.

Push/Pull: Occasionally uses upper extremities to exert force to draw, haul or tug objects in a sustained motion. Weight is usually less than 20 lbs.

Reaching: Extends hand(s) and arm(s) in any direction. Weight is usually less than 20 lbs.

Stooping: Bends body downward and forward at the waist. Weight is usually less than 20 lbs.

Standing: Standing for moderate levels of time. Infrequently more than 30 minutes at a time.

Walking: Moving about on foot to accomplish tasks. In frequently more than 30 minutes at a time.

#J-18808-Ljbffr